A Fitness Internet Marketing Guest Post by Shingo Suzumura

Did you know you only have about 5 to 6 seconds before people decide to leave or stay when they first visit your site?

Some say you only have 2-3 seconds to grab a viewer's interest or they'll never return - it's friggin' harsh, but at the end of the day there will always be a fine line between a sale and no response at all.

Let's say you paid Google $100 to advertise your site. The ad brings 100 people to your site, and 1 person signs up ("1% traffic conversion").

Do you have any idea how to improve it?

Online experts have been putting more and more emphasis on improving traffic conversion rate, but how exactly you make the improvement has not been made clear and a lot of web designers, even those who know the ropes, fail to give a site what is needed to really help your online sales.

As the founder of SZ Creative Solutions and Director of Operations at Fitness Website Formula ( where I work with Chris and Bedros) I have helped hundreds of websites succeed online, and have I found again and again that these simple conversion principles work…

• Impression - Immediately capture and build up the audience's interest
• Connection - Create an emotional connection with the audience and make it super easy for them to take action

Here are 3 little ways you can "tweak" your site to get more people to stay and gain more business leads from your site…

A Fitness Sales Guest Post by Adam Toohey

1. You cannot NOT communicate

Communication is made up of the following:-

7% Words
28% Tonality
55% Physiology

Think about that for a second; and as you do, think about the message you are sending to your clients, and to your prospects.

- How do you sit, when sitting across from a prospect?
- What are your eyes doing?
- Are you really present and listening to them, or are you off with the fairies?

I remember a crazy Ex of mine that had a habit of freaking out… like really losing it at the most ridiculous things.

Usually it involved members of her family, her brother as an example.

One time he ate the last 2 pieces of pineapple in the fridge and she flipped… totally tearing him to shreds about how he had no respect, no consideration, ignorant, you never learn, blah blah blah… and his response?

He flipped out too and began to belittle her in her quest to become super fit and healthy.

This pattern continued and one day instead of her brother copping it, it was me. Rather than freaking out, I simply smiled and walked away. (I was still sending a message; I was using that 55% of communication known as physiology)

Saying nothing is still a form of communication and as a result, sends a message to the person standing before you.

How they interpret that message is a whole different kettle of fish.

2. You have all the resources you need to achieve your desired outcomes

How often have you heard (or told yourself) the story that "If only I had THIS, THEN I would be able to do THIS… or "If only I had THAT… THEN my business would be booming"

It's all too common and can happen to the best of us.

A Fitness Business Guest Post by Craig Ballantyne

Even if you have your bootcamp business or personal training biz humming, you still probably feel like you don’t have enough time to start an online web biz.

Well, I’m going to show you how to get more done by making more time in your life

One of the big things you need to know is how to start making the progression from training all the time to spending more time working on your Internet business.

Eventually you just have to cut out some training and commit a block of time to working on your ebook and website projects.

I started with Thursday afternoons. No more clients. Then I cut all clients from Thursday mornings. Then all day Tuesday as well. And so it went, eliminating chunks of time as my online business grew.

Do baby steps at first…you might be terrified, but when you see how much work you can get done working on your e-book for 6 hours straight compared to 1 hour for 6 days straight, you'll know you've made the right decision.

But even after you’ve freed up that time, you still have to find a way to GSD (get stuff done). I still get a lot of people asking me how I do it…how do I get so much done?

A lot of it is energy management. Something that is practically impossible when you are training people all day, trading time for money.

Energy management means working on the right tasks at the right time.

Specifically, working on creative tasks when you are most creative. However, for most trainers in the gym, they are often most creative when they are stuck training people for 4 hours in a row.

But when they finally get in front of a computer, it seems like their brain has gone into shutdown mode. I know, I've been there.

So if you are stuck in that position, here's one tip…

A Fitness Marketing Guest Post By Zach Hunt

WARNING: Some of what I'm telling you breaks the user submission guidelines at Craiglist, use at your own risk.

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*IMPORTANT* A quick word from Chris's Assistant Del -

"Hey, before you read this post, check this out, if you'd like access to a secret video breaking down Chris's entire Craigslist Annihilation strategy step-by-step… and how you can post tons of ads daily in just a FEW minutes a day, email me, I'm his assistant Del, at positivelyfitassistant (at) gmail ( dot com ) and ask me how you can qualify to access this super detailed secret video… I'll even help explain solutions to "ghosting", a sneaky little thing Craigslist does to trainers that could end up KILLING your marketing efforts… plus I'll jump on the phone with you if needed to make sure you get everything right" - Del

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Alright, I'll let Zach take it from here…

Hey there, it's Chris… hope you're doing awesome… I want to let you in on an email I got the other day… it's by a fitness trainer named David Eagleton and it has some pretty cool ways to get clients… one is very similar to something my friend Steve Hochman does with his Foot Soldier Method but with a few tweaks, and the other is TOTALLY out-of-the-box… enjoy… (it's been slightly edited for brevity)

Here's the email from David:

Chris, I just love creative thinking and helping people. Honestly I feel fortunate. When I graduated college I had no clue what I wanted to do so I became a bartender ( I know right a bartender who just blew $120k of mom and dads money on a private business school).

Needless to say they weren't too happy so I moved to Denver from Boston to "run away"… and I started making some really bad choices in life.

Well over the last 3 years I went from training part time in a corporate gym and doing some things I'm not proud of … to wanting to give up on everything.

I was sick of the corporate world and even more my own life. My best friend dragged me to go to church with him on a Friday night and it changed my life.

Fast forward I have stepped away from the bad decisions I was making and became business partners with this same friend.

We agreed that he would do all the boot camp training and I would handle the marketing and business side ( finally used the skills from a private business college).

I am now happy to say that we have 100 clients paying $180 a month and we split it down the middle. I can't believe how much my life has changed.

What I did with my friend opened my eyes and made me realize I could grab any trainer from the corporate world and (save their life) by helping them make a ton of money. I truly believe "he who waters others will himself be watered" -Proverbs 11:25

Ok, check this out Chris, here's is an idea I woke up with one morning… I experimented with it and it turned out to be AWESOME!

Here is how you do it…

Guest Post by Sako Yakinian

Google Adwords, flyers, Facebook, magazines, word of mouth, craigslist, and the list goes on.

We've all tried every single method to gain more and more clients but it seems that as days goes by EVERYONE is using the same method.

When I first started my business I bought 6 months worth of advertising in a magazine which cost me $2400, what was the return? 1 client!!

That sucked.

Then I got lucky and met Chris McCombs and he basically paved the way for me. I've also gained many clients through Chris's friends and partners Steve Hochman and fellow Armenian Bedros Keuilian… these three guys methods are amazing.

My area is literally FLOODED with trainers … but usually it's not even about who the best trainer is… but it's about who the most well-known trainer is… and who markets the best.

It's sad to say but we have a ton of crappy trainers out there who for some reason always have a full schedule, and usually that's because they market the hell out of themselves!!

So marketing is key here.

I'm going to tell you my ways to get new clients, I don't do anything TOO fancy… just the plain old basics.

Now that's one hell of an offer…

Good times…

Guest Post by Callie Durbrow

According to Webster's Dictionary the definition of a team is "a group on the same side, as in a game" and "a group organized to work together."

I guess most people know what a team is, and honestly these definitions are kind of lame. I love the word team though- it brings me back to my days as an athlete. Team was everything; especially in college because you were truly stuck with those people whether you liked it or not.

When I played college basketball we always had to come back to campus before the other students during winter break because we'd have practices and games. The dorms were not open, just the senior apartments, so when I was a freshman and sophomore we had to bunk up in the upperclassmen apartments, like 5 of us to a bedroom or something crazy like that.

It sucked, a lot, because we were sore and tired from 3 hour practices twice a day and we had to go sleep on the floor. And we probably got into a little scrap with our teammate on the practice floor and we had to go hang out with them all day because we had nowhere else to go. After this break we were so sick of each other and a little bit sick of basketball as well because all we did was play, eat and sleep.

But in the end you know what happened?

Everyone went to battle for each other. It's a weird thing, this teammate bond, but it's true.

It's so hard to put into words if you have never experienced it but it's the coolest thing ever. Especially in women's sports because we all know that women can be a little "testy."

One day you hate each other and the next day you are scooping that person up off the floor when they fall, pushing them past their limits when they are tired, celebrating in incredible victories together, and crying in heartbreaking defeats.

Hey there, hope you're doing awesome…

I've never been one to wanna conform to the norms or comply with the status quo.

I like to do things my own way…

In my teens and twenties it got me into a lot of trouble, but today in my late thirties I've been able to get it to work for me.

You see, I'm completely unemployable, so I own businesses.

I like to live and work on my own terms… and enjoy feeling I've figured things out that very few people have ( Like how to get up at 11am and own two successful businesses)

Not that this way of life is for everyone, but for me it's perfect.

I'm also intrigued by other personalities who do things their own way… out of the box… who stand up for who they are, change the way things are done, and make a lot of money and have a lot of fun in the process.

That's what this post is about… The Renegade Entrepreneur… and I'd like to introduce you to a few of my favorites…

Hey there, hope you're doing awesome…

As you probably know Bedros Keuilian's Fitness Business Summit 2010 is just around the corner.

More successful fitness entrepreneurs and trainers attend The Summit each year than any other event in our industry's history.

It's fun, loaded with the most up to date cutting-edge strategies to help you build your fitness business, and it's hands down the #1 event in the world where you can network with other business minded fitness entrepreneurs… almost all the top guys are there.

In fact, if you make it to just one event this year, this is the one… trainers will flying in from all over the globe just to be there… and for good reason…

Trainers who go to The Fitness Business Summit become more and more successful every year. ( There are countless success stories and case studies of trainers who've gone to past Fitness Businesses Summit's and ended up growing their training businesses to high a six-figures and many times seven-figures over the course of the next 12 months.)

Now the opposite is true as well, trainers who DON'T go to The Fitness Business Summit will earn pretty much the same income year after year, and when the economy is bad, usually so is their business… they just don't have the skills and strategies to succeed.

So for success minded fitness entrepreneurs like yourself, going to to The Summit is a no-brainer… no matter how far you have to travel… if you want to succeed in your fitness business, go.

Just in case you have any questions… here's eleven reasons why you don't wanna miss Bedros Keuilian' Fitness Business Summit this year…