Workout With A Certified Naked Personal Trainer

Here's an ad my assistant Del found on Craigslist the other day for a nude personal trainer… TOTALLY AWESOME… I'd love to hear what you think about this in the comment section below... check it out…

A Fitness Marketing Guest Post by Callie Durbrow

In my first post I talked about how I create a team environment for my personal training clients and how with the combination of this concept and incredible systems, I have set my retention rates at close to 100%.

One of the things I touched on was using a phone script and interview process to weed out the people who were not serious and make sure that I get committed clients that will train with me for a long, long time.

You know how cool it is when you get someone who responds to your Craigslist ad, stumbles on your website in Google, or finds you from some other form of marketing that you are putting out there, right?

It's great when they email you or call you up and tell you how frustrated they are with their bodies or how excited they are to lose weight and really "work on themselves" for once….

So you tell them you are excited for them, and you set up a time for them to come in and meet with you, sort of like a sales meeting. These meetings are great because you can get into someone's real desires and find out just WHY they want to get in shape and why you should take them on as a client. The day comes and you are all set to go. You have your paperwork for them; you are waiting at the front of the gym for them….

Hey there, hope you're great

First of all I want to thank you for being a reader of my blog, without you this blog wouldn't exist… so THANK YOU and know that I think you're awesome.

Ok, here's the deal, I want to know what kind of content you'd like to see on my blog here to help you get your fitness business and lifestyle to where you want it to be.

I have tons of great posts in me but I want to know EXACTLY what you'd like to learn, that way I can help you best.

Just leave a comment below letting me know what kinds of blog posts you'd like to see

Here's an early trailer for the internet marketing documentary me and Bedros are making… would love to hear your comments below…

A Fitness Internet Marketing Post by Chris McCombs

Marketing your fitness business or fitness products on the internet comes down to TWO SIMPLE THINGS.

1. Traffic

2. Conversions

One without the other isn't gonna do you much good… you could traffic all day long, but if your offer sucks, well, I doubt you'll make many sales.

And you can have the BEST OFFER IN THE WORLD, but if you don't get any traffic, no one's gonna see it.

One of the best ways to get traffic to your website is having A TON of content on your site… the more content you have, the more there is for Google to crawl and display when someone searches.

Let's face it, you can only put so many keywords on your site if you’ve just got a few pages, but by putting up articles on your site you’re giving Google a lot more material to work with and you can squeeze more keywords onto your site in a natural way.

I like to set 500-1000 pages of content as goal for most fitness sites ( with the exception of squeeze sites and sites that you send paid traffic to directly)

I'm talking about sites that you WANT PEOPLE TO FIND when running searches in Google, Yahoo and Bing.

A Fitness Internet Marketing Guest Post by Shingo Suzumura

Did you know you only have about 5 to 6 seconds before people decide to leave or stay when they first visit your site?

Some say you only have 2-3 seconds to grab a viewer's interest or they'll never return - it's friggin' harsh, but at the end of the day there will always be a fine line between a sale and no response at all.

Let's say you paid Google $100 to advertise your site. The ad brings 100 people to your site, and 1 person signs up ("1% traffic conversion").

Do you have any idea how to improve it?

Online experts have been putting more and more emphasis on improving traffic conversion rate, but how exactly you make the improvement has not been made clear and a lot of web designers, even those who know the ropes, fail to give a site what is needed to really help your online sales.

As the founder of SZ Creative Solutions and Director of Operations at Fitness Website Formula ( where I work with Chris and Bedros) I have helped hundreds of websites succeed online, and have I found again and again that these simple conversion principles work…

• Impression - Immediately capture and build up the audience's interest
• Connection - Create an emotional connection with the audience and make it super easy for them to take action

Here are 3 little ways you can "tweak" your site to get more people to stay and gain more business leads from your site…

A Fitness Sales Guest Post by Adam Toohey

1. You cannot NOT communicate

Communication is made up of the following:-

7% Words
28% Tonality
55% Physiology

Think about that for a second; and as you do, think about the message you are sending to your clients, and to your prospects.

- How do you sit, when sitting across from a prospect?
- What are your eyes doing?
- Are you really present and listening to them, or are you off with the fairies?

I remember a crazy Ex of mine that had a habit of freaking out… like really losing it at the most ridiculous things.

Usually it involved members of her family, her brother as an example.

One time he ate the last 2 pieces of pineapple in the fridge and she flipped… totally tearing him to shreds about how he had no respect, no consideration, ignorant, you never learn, blah blah blah… and his response?

He flipped out too and began to belittle her in her quest to become super fit and healthy.

This pattern continued and one day instead of her brother copping it, it was me. Rather than freaking out, I simply smiled and walked away. (I was still sending a message; I was using that 55% of communication known as physiology)

Saying nothing is still a form of communication and as a result, sends a message to the person standing before you.

How they interpret that message is a whole different kettle of fish.

2. You have all the resources you need to achieve your desired outcomes

How often have you heard (or told yourself) the story that "If only I had THIS, THEN I would be able to do THIS… or "If only I had THAT… THEN my business would be booming"

It's all too common and can happen to the best of us.

A Fitness Business Guest Post by Craig Ballantyne

Even if you have your bootcamp business or personal training biz humming, you still probably feel like you don’t have enough time to start an online web biz.

Well, I’m going to show you how to get more done by making more time in your life

One of the big things you need to know is how to start making the progression from training all the time to spending more time working on your Internet business.

Eventually you just have to cut out some training and commit a block of time to working on your ebook and website projects.

I started with Thursday afternoons. No more clients. Then I cut all clients from Thursday mornings. Then all day Tuesday as well. And so it went, eliminating chunks of time as my online business grew.

Do baby steps at first…you might be terrified, but when you see how much work you can get done working on your e-book for 6 hours straight compared to 1 hour for 6 days straight, you'll know you've made the right decision.

But even after you’ve freed up that time, you still have to find a way to GSD (get stuff done). I still get a lot of people asking me how I do it…how do I get so much done?

A lot of it is energy management. Something that is practically impossible when you are training people all day, trading time for money.

Energy management means working on the right tasks at the right time.

Specifically, working on creative tasks when you are most creative. However, for most trainers in the gym, they are often most creative when they are stuck training people for 4 hours in a row.

But when they finally get in front of a computer, it seems like their brain has gone into shutdown mode. I know, I've been there.

So if you are stuck in that position, here's one tip…

A Fitness Marketing Guest Post By Zach Hunt

WARNING: Some of what I'm telling you breaks the user submission guidelines at Craiglist, use at your own risk.

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*IMPORTANT* A quick word from Chris's Assistant Del -

"Hey, before you read this post, check this out, if you'd like access to a secret video breaking down Chris's entire Craigslist Annihilation strategy step-by-step… and how you can post tons of ads daily in just a FEW minutes a day, email me, I'm his assistant Del, at positivelyfitassistant (at) gmail ( dot com ) and ask me how you can qualify to access this super detailed secret video… I'll even help explain solutions to "ghosting", a sneaky little thing Craigslist does to trainers that could end up KILLING your marketing efforts… plus I'll jump on the phone with you if needed to make sure you get everything right" - Del

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Alright, I'll let Zach take it from here…

Hey there, it's Chris… hope you're doing awesome… I want to let you in on an email I got the other day… it's by a fitness trainer named David Eagleton and it has some pretty cool ways to get clients… one is very similar to something my friend Steve Hochman does with his Foot Soldier Method but with a few tweaks, and the other is TOTALLY out-of-the-box… enjoy… (it's been slightly edited for brevity)

Here's the email from David:

Chris, I just love creative thinking and helping people. Honestly I feel fortunate. When I graduated college I had no clue what I wanted to do so I became a bartender ( I know right a bartender who just blew $120k of mom and dads money on a private business school).

Needless to say they weren't too happy so I moved to Denver from Boston to "run away"… and I started making some really bad choices in life.

Well over the last 3 years I went from training part time in a corporate gym and doing some things I'm not proud of … to wanting to give up on everything.

I was sick of the corporate world and even more my own life. My best friend dragged me to go to church with him on a Friday night and it changed my life.

Fast forward I have stepped away from the bad decisions I was making and became business partners with this same friend.

We agreed that he would do all the boot camp training and I would handle the marketing and business side ( finally used the skills from a private business college).

I am now happy to say that we have 100 clients paying $180 a month and we split it down the middle. I can't believe how much my life has changed.

What I did with my friend opened my eyes and made me realize I could grab any trainer from the corporate world and (save their life) by helping them make a ton of money. I truly believe "he who waters others will himself be watered" -Proverbs 11:25

Ok, check this out Chris, here's is an idea I woke up with one morning… I experimented with it and it turned out to be AWESOME!

Here is how you do it…