Writing Fitness Articles Made Easy

The first place to start when preparing to write fitness articles for your training business is to figure out where you intend to publish the fitness articles, and what your goal is.  You need to know who your audience is, and what you are trying to accomplish.  Are you trying to sell them on something?  Get them to sign up for your program?  Or just direct links towards your site from an article directory?  Sometimes it can be a little bit of both. First I will talk about writing for an audience to motivate them to sign up or purchase something, and then I'll explain how to write for article directories.

If you are writing to an audience you are trying to motivate to sign up for your training, then you need your fitness articles to be well outlined and clearly guide the reader to why they should do what you are asking them to do.  For instance, if you want someone to sign up for your training, don't just blast them right away with why they should sign up, try identifying their needs.  What do they want that you can give them? Do they want to be sexier, happier, thinner, more muscular?  Figure out who your audience is and then start off your article with how you understand where they are and how they desperately want to be in a difference place, a thinner, healthier, more attractive version of themselves.

THEN, once you have identified these needs walk them through how your program will achieve this and how yours is different from other programs.  You need to not only identify their need, but also sell them on why they should choose your program over another one.  It is sometimes easier to walk through the benefits of your program in bullet points, but don't overdo it.  Think of it a little bit as salescopy, but not as obvious.  The layout clearly won't be the same as salescopy, but you can pull ideas from your sales copy and just make it more flowing.

Sometimes you can start off by writing your headline first, but other times I feel it is easier to write the fitness article and then come up with a great headline.  Make it something compelling that identifies a need of your personal training audience, and gets them curious to read more.  Also be sure to include a way to contact you that is easy to find.

If you're writing fitness articles for article directories to your approach will be somewhat different.  You will need a great headline, but you also want it to include your keywords.  Your keywords decide your topic and you can go from there making sure to write a clear and informative article that includes your keywords 5-10 times throughout each fitness article.  Make it natural though or noone will want to read it and it will be obvious to search engines that the fitness articles you've written have too many keywords.  Make sure to include links to your site, but not two links to the same page on your site. For instance, if you link from the fitness article to your homepage, do not have another link in the same article to your homepage.

Putting the effort into the details of writing fitness articles is a way you'll find it is easy to sell a product or service or pull links from directories.  If you liked this article then you'd probably be interested in these articles on how to get personal training referrals and how to grow your personal training business.

If you’d like a step by step blue print showing you exactly what to do to easily build a six figure fitness training business practically overnight, then click here to learn more.