Email Marketing for Personal Trainers: The Basics

A Personal Trainer Marketing Guest Post by Joe T.

Because you’re reading this post, I’m pretty sure that you want to gain more clients and earn more profits for your personal training business through email marketing. And you got it right, because according to the MarketingSherpa site, email marketing is only second to search engine marketing as an effective marketing strategy.

So for the real beginners on email marketing, let me first define what email marketing is. It is a marketing technique wherein you send out an email to an email list. Think of it as direct mail marketing, only that the letter is sent through email.

The great thing about email marketing for your personal trainer business is that it’s cost-effective. While you may have to pay to have an email list, sending emails is absolutely free.

Now how does email marketing work in the fitness training industry? The classic model for this is when you provide a free report on your website. To obtain it, visitors must exchange their email for it along with the agreement that they’ll receive regular newsletters from you.

When they have signed up, you start building an opt in list of emails. You can now start sending them newsletters through their emails. Along with those newsletters, you may also include promotions of your products and such. In short, you can use email marketing as a selling tool.

The great thing about building your own list is that these people are already interested in the fitness training topics that you cover and the products you’re selling are more or less in line with their interests.

But don’t be trigger happy when sending out emails and newsletters to personal training clients. While the people in your list have agreed to receive newsletters from you, make sure you only send them emails that are useful and informative. If you do have to sell something, make it subtle or keep it to a minimum. Otherwise, you’ll end up pissing them off and you’ll be branded as a spammer.

So we come to the danger of email marketing: it can be considered spam. Spam emails are considered annoying and useless. And with more than 95% of emails sent to inboxes being spam, you don’t want to annoy people more than they already are.

If you’re sending out emails to your opt in list, make sure that your email are, again, useful and informative. Make sure it’s something they are interested in and would want to read.

The case is different if you’re sending emails to a list you bought from a provider. These are people you never had any contact with before, unlike people in your opt in list who know you and are thus more receptive to what you’re sending them. So make sure that you structure your emails well. Make sure that you grab their attention beginning with the email’s subject. Aside from that, make sure that these people are interested in the personal training service you are trying to sell them in the first place.

In sum, personal trainer email marketing can be a great tool for your personal training business, but only if you use it correctly. So avoid looking like a spammer because it will definitely kill your email marketing efforts.

Make sure you check out many great tips such as how to advertise personal training and information on internet marketing for boot camp fitness sessions.

If you’d like a step by step blue print showing you exactly what to do to easily build a six figure fitness training business practically overnight, then click here to learn more.