Seven Tips For Marketing Your Health and Fitness Business on Craigslist

craiglist.pngHere are a few quick tips regarding how to use Craigslist to really boost the amount of prospects who are flown into your funnel for your personal training business:                                   

1.  Outsource the posting of Craigslist to someone else.  Have this person systematically do your posts on a set schedule and send you an e-mail receipt of the post.  Not sure the current rules on this but I'm sure there's a loophole.                               

 2.  Have a document of six weeks of posts for the person who you have outsourced these posts to use.  When they get through the six weeks, have them start over at week one. Consistency is the key.  Never go above the allowed amount of posts in a given period. Max a out whatever you're currently allowed though.                               

3.  Put your keywords in your ads.                                   

4.  Post ads that explain the benefits of your program.  Any time you mention a feature, tie it to a benefit.                                   

5.  Use social proof in your ads in the form of testimonials and before and after pictures.                                  

 6.  Drive people from the post directly to a sales copy on another site.                                   

7.  Use different 800 numbers in your ads and on the sites that you drive people to so that you can test which ads get the best response and constantly work to beat that control.                              

I'm not exactly sure what the current rules of Craigslist are, you'll need to find that out for yourself. These strategies work like gang busters for a few people I know, just try not to be too much of a spammer, Craiglist's a great thing.

These seven tips will definitely help you get more clients for your fitness business from Craigslist.

Work less and make more

Chris McCombs is personal fitness training marketing and health club marketing specialist. He also own a personal training and internet marketing corporation in Southern California.

Permalink Print Comment

Leave a Comment