But What Will They Think?

We've all known them. The guy who's great at what he does, but because he cares too much about what people think of him he achieves little success. He could be the greatest chiropractor or personal trainer in the world, but he'll never truly succeed until he ignore the thoughts and judgments of others.

People are going to think what they're going to think, and that's all there is to it. Whether you make $10,000 a year or a million dollars a year, they're going to hold their thoughts about you, and that's their business. It's not your business what they think about you. It's your business what you think about you and what you think about them. It's not your business what they say about you, it's your business what you say about you and what you say about them.

The most successful salespeople fitness business owners could honestly give a flying hoot whether they get a yes or no answer, because they truly understand that it's a numbers game, and that it takes for example five no's to get a yes, and every no is just one-sixth of their next yes. It is nothing but a percentage of their next yes.

We all carry a self-image around with us, an ego, and beliefs about ourselves. We need to let that stuff go and just move forward, and not give a rat's butt what anybody thinks about us because they're going to think what they're going to think…why let their thoughts affect your level of success and happiness.

There's a saying I love that goes something like this: When you're 18 you care what everybody thinks about you. When your 40 you stop caring about what others think about you. And when you're 60 you realize no one was thinking about you at all.

That is so true, except now I think we live in a society surrounded by a bunch of adult adolescents with the insecurities of a pimply faced fifteen year old. Too bad the wisdom of the sixty year old rarely comes with the health of the 18 year old.

If we live to please people and our sales presentation reflects that or our sales copy reflects that, we're going to end up with a bunch of bored prospects.

The best salesman and copywriters understand that if you really want to win over a portion of the crowd, you're going to end up tickin' half the people off. That's ok, that half probably wouldn't have bought it anyway. What you want to do is focus on the ones that are going to buy.

I've known personal trainers who couldn't tell you the difference between a humerus and a tibia, and absolutely sucked at program design, yet because they didn't care what anyone thought they became salesmen and achieved phenomenal levels of financial success.

I knew a chiropractor who couldn't do a damn thing to help your back, but when you went into his office you could tell he liked you, and that he didn't care whether you liked him or not, which made the guy immediately likable and because of this, his office was always booked, which made you want to get an appointment even more because that created a perception of demand, which in turn created a perception of high value and quality service.

Honestly, the only ones you should care about what they think are the ones that are handing you money…because the bottom line is they're the ONLY ones that matter.

Make More and Work Less,

Chris McCombs

Specializing in Marketing Strategies for Personal Trainers and personal trainer sales techniques so fitness professionals can make more money and work less hours… it's all about freedom baby!