How to Avoid Abandoned Shopping Carts

If your local health, wellness or fitness website has a retail aspect to it you know how frustrating an abandoned shopping cart is.  It is nothing but a pile of lost money.  Here are a few great strategies to encourage your customers to get through your forms and make that purchase.

1. Ask for a little information as possible

Your customers think just like you.  Their time is valuable, so they don’t want to waste it filling out little boxes indicating their age, gender, and favorite flavor of ice cream.  Sure, from a marketing perspective it would be nice to have all of this info.  But if you want your customer to reach the “confirm” button, you are going to have to keep it short.

2. Clearly Indicate which fields are required

A sad number of retail sites don’t provide this basic information.  If your potential customer is trying to enter their information, but it’s not going through because they didn’t enter their zip code, they should be informed of this as clearly as possible on the page.  If this info isn’t provided, they might just think your site is buggy and choose to move on.

3. Reassure them

 4. Make your Contact Info Extremely Visible

Everyone wants to make sure that they are dealing with a legit company, and when the customer has a difficult time knowing how to get in touch if they have any questions, that sends up a big red flag.  Put your phone number or email address, big, bold and up front.

This has been an internet marketing post by guest author Logan Strain