The Four Elements of Valuable Content

 By Guest Author Logan Strain

I know you’ve already heard this one a million times, but one of the essential keys to building a high traffic website is valuable content.  Unfortunately, usually the people who explain this to you don’t take the time to explain what “valuable” means.  So for your benefit, here are the four things that make content truly valuable

1. Original

When I say your content for your fitness marketing efforts should be “original,” I don’t just mean original in the sense of SEO, through that is important too. Your content should offer your readers something they may not be able to get elsewhere.  Ask yourself: why would somebody come here for this information instead of somewhere else?

2. Written for Humans, not Algorithms

If you want bring traffic, you shouldn’t ignore SEO, but you shouldn’t forget your potential human readers.  A lot of people, when they get really educated about SEO, spend all their time fretting about very specific keyword density and other technical details.  While writing your content, you should pretend that it will be published in a magazine, or some other place where SEO isn’t a factor.  Only after you are done should you glance over it to make a few SEO adjustments.

3. Is Always Relevant

Content that is only relevant for a month doesn’t do you any good.  If you want to constantly be drawing traffic to your site, you have to have content that is equally valuable today as it will be ten years from now.  If you run a weight loss website for example, don’t waste time producing content about the recall of some weight loss supplement.  It will become old news very shortly, and completely useless to your readers.  Instead you should stick to stuff people will always want to know: what foods to eat, what exercises to do, and how to keep the weight off once it is lost.

4. Helpful

Someone who reads your content should be a better-educated person after reading.  They should be able to take that info and improve themselves in a meaningful way.  A basic rule of content is that the more helpful info you give people, the more they will come back for more.

This has been an internet personal training marketing post by guest author Logan Strain