How To Create Health and Fitness Strategic Alliances

By guest author Logan Strain

Fitness Marketing is all about getting new clients, and usually it’s exhausting work. But what if I told you there was one technique that was as close to a shortcut towards getting
several new clients as a marketer could hope for? As a bonus, it is probably several times cheaper than most of the other elements of your marketing campaign.

It’s called “strategic alliances,” and it is built on the premise that you can establish a relationship with other local businesses that benefits everyone. You can take
advantage of all the time and money that they spend getting new clients, and in exchange you allow them to do the same with you.

There are lots of ways you can do this, but step one is always acquiring a list of local businesses who have the kind of clients you would like, but aren’t direct competitors
with you. If you are in the fitness, health, wellness or personal training business, this means other business that serve customers who want to improve their overall health and appearance and
are willing to spend money to make that happen. For example, you could compile a list of local health food stores, beauty salons, public accountants, spas, cosmetic surgeons,
or massage therapists. You can get list of these businesses by opening up your local yellow pages, checking with your chamber of commerce, or the better business bureau.

Dear (Business Owner)

            I want to offer you a way to get a lot of new customers at absolutely no expense to you.

            I am a respected (chiropractor/ fitness professional/ martial arts instructor) in the area and I’m currently developing a promotion I believe will benefit you

greatly.

            Here’s what you need to do to get involved. Give me a special offer that I can provide to potential clients. Something half off or two for one would be ideal, but

it can be anything that would entice someone to try your services. I will be able to offer this promotion at my business, plus at a lot of other high-end business in the area.

            I will call you at (day and time) to discuss this further with you. And don’t worry, I’m not selling advertising or anything like that. I just think this

arrangement will be mutually beneficial.

Because there is so much possible benefit and such little cost, typically a very high percentage of businesses respond to this offer. What you are going to do with these offers
is compile them into a little booklet (it helps if the participating business owners offer a brief write up about their business in addition to offer.) These booklets can be
printed up pretty cheaply at just about any copy and print place. On cover, the booklet boasts about the total value of the promotions inside. If you sent out offers to enough
business, it should be pretty easy for the promotions to value over $1000.

Give a couple of these booklets to every participating business and tell them they can buy more if they like (the price should cover the cost of printing.) Now all participating businesses, including your own, have a powerful promotional tool. Ads can mention that “New clients receive $1000 in discounts from premium local businesses.”

Plus, every time a participating business gets a new customer and they are given the booklet, you are potentially getting a lifelong customer.

This has been a how to market a personal training business post by guest author Logan Strain