How To Become a Better Copywriter in 30 Minutes a Day

Recently I asked one of the best copywriters in the world Michel Fortin how busy personal trainers and fitness professionals could become better copywriters if they only had 30 minutes a day to work at it. If we really want to be successful in our fitness business and become personal training marketing experts than we're definitely gonna want to get pretty good at the art of copywriting.

Here's his exact answer word for word…

I would definitely write winning pieces of copy in long hand. I did it. And many of the top copywriters did it, too. But if time is of essence, typing it is just as good. It’s better than just reading, anyway.

Second, I would definitely read over top blogs and books. One I highly recommend is:

http://www.copyblogger.com/

Glance over at some of Brian’s “101” articles. Good stuff!

Then, I would definitely read National Enquirer. Take a gander at the front-page headlines AND at some of the long, dense-copy display ads. (Those that repeat are best, since it shows the ad is profitable.)

What I do is to try to understand why the headline and/or the ad is successful. I oftentimes write down, in a table-like format, all the reasons why a winning headline works. I do this a lot. This clears my mind, and gives me some great clues as to how the mind works.

“Write for the monkey brain,” as Gene Schwartz used to say.

Here are some great interviews (one of them is with Gene Schwartz himself. Priceless!)

http://www.hardtofindseminars.com/Copywriting.html

Finally, the ultimate way to learn (and also to learn “why” as I stated above) is to TEST, TEST, and TEST some more.

Testing is it. It’s the best way to convert anyone from a so-so writer to a million-dollar copywriter. You can use a tool as simple as Google Website Optimizer (which is free, and in your Google Account’s and/or AdWords).

Start with testing headlines, then offers, then scarcity tactics, then deck and lead copy, then storylines, then other things.

(There’s a list in the Copy Doctor site to guide you.)

Don’t underestimate the power of testing. It’s not just about getting the highest converting copy possible. It’s also to get clues and insights into the mind of your market, and why some copy works, some work extremely well, and some fail.

That’s powerful learning right there.