Comments on: 15 Personal Training Business Mistakes http://www.kickbacklife.com/2008/04/28/personal-training-business-mistakes/ Fitness Marketing, Wealth Building and Lifestyle Design as well as Personal Trainer Marketing Fri, 03 Feb 2012 18:45:37 +0000 hourly 1 By: Mitchell Leehttp://www.kickbacklife.com/2008/04/28/personal-training-business-mistakes/comment-page-1/#comment-1825 Mitchell Lee Mon, 30 Mar 2009 03:11:28 +0000 http://www.kickbacklife.com/2008/04/28/personal-training-business-mistakes/#comment-1825 Chris, I was wondering how you persuade someone to do a 12 month package compared to a 3 or 4 month package. Why would someone want to engage in a long-term contract when they can just opt for the shorter one? Is it that you offer a discount to people who sign up for a longer term? Chris, I was wondering how you persuade someone to do a 12 month package compared to a 3 or 4 month package. Why would someone want to engage in a long-term contract when they can just opt for the shorter one?

Is it that you offer a discount to people who sign up for a longer term?

]]> By: Noel Lyonshttp://www.kickbacklife.com/2008/04/28/personal-training-business-mistakes/comment-page-1/#comment-141 Noel Lyons Fri, 09 May 2008 08:10:50 +0000 http://www.kickbacklife.com/2008/04/28/personal-training-business-mistakes/#comment-141 Hi Chris - I didn't realise you were one of Pat Rigsby's coaching clients! So you are drawing from a wide perspective of a whole pool of successful trainers. But I think there is too this belief that wherever you are located, the sales + marketing principles are the same. But as you rightly point out, in the big cities (and going back to my London days), those sort of people DO EXPECT you to have THE EDGE in terms of your attitude. And being European-based, the feedback I get all too often is that many over here switch off if there is too much self-promotion. So I like the slogan - think global, act local! BR Noel Hi Chris – I didn't realise you were one of Pat Rigsby's coaching clients! So you are drawing from a wide perspective of a whole pool of successful trainers.

But I think there is too this belief that wherever you are located, the sales + marketing principles are the same. But as you rightly point out, in the big cities (and going back to my London days), those sort of people DO EXPECT you to have THE EDGE in terms of your attitude.

And being European-based, the feedback I get all too often is that many over here switch off if there is too much self-promotion. So I like the slogan – think global, act local!

BR
Noel

]]> By: Chrishttp://www.kickbacklife.com/2008/04/28/personal-training-business-mistakes/comment-page-1/#comment-140 Chris Thu, 08 May 2008 20:40:10 +0000 http://www.kickbacklife.com/2008/04/28/personal-training-business-mistakes/#comment-140 Noel I agree about the sequence of things. If a trainer can't connect well and doesn't have the clients best interests than all the sales skills and marketing systems in the world won't help them. You are right. However I DO know a lot of trainers who are great and connecting and helping people get results yet their marketing is weak and because of that so is their business. This is especially true in highly competitive markets like OC, LA and Miami Noel I agree about the sequence of things. If a trainer can't connect well and doesn't have the clients best interests than all the sales skills and marketing systems in the world won't help them. You are right.

However I DO know a lot of trainers who are great and connecting and helping people get results yet their marketing is weak and because of that so is their business. This is especially true in highly competitive markets like OC, LA and Miami

]]> By: Noel Lyonshttp://www.kickbacklife.com/2008/04/28/personal-training-business-mistakes/comment-page-1/#comment-136 Noel Lyons Mon, 28 Apr 2008 20:43:56 +0000 http://www.kickbacklife.com/2008/04/28/personal-training-business-mistakes/#comment-136 <p>16. Thinking your business is all about sales + marketing! </p> <p>Only in (8) did you mention your clients - you would scare me off!! Chris, I respect how hard you've worked to figure all this out but seriously some of the busiest most popular Trainers I know are just solely focused on connecting, engaging and working in partnership with their clients. You mention some great points but the bottom line is WHO you are - how well you live it and well you relate - whether you inspire and bring out the best in people. Get this right - then it's time to leverage it through sales + marketing. Get it wrong and no s + m tactic will compensate (you'll be spinning your wheels!). It's all about SEQUENCE in growing your business!</p> 16. Thinking your business is all about sales + marketing!

Only in (8) did you mention your clients – you would scare me off!! Chris, I respect how hard you've worked to figure all this out but seriously some of the busiest most popular Trainers I know are just solely focused on connecting, engaging and working in partnership with their clients. You mention some great points but the bottom line is WHO you are – how well you live it and well you relate – whether you inspire and bring out the best in people. Get this right – then it's time to leverage it through sales + marketing. Get it wrong and no s + m tactic will compensate (you'll be spinning your wheels!). It's all about SEQUENCE in growing your business!

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