How To Sell Personal Training Services… The Easy Way

No one likes a pushy salesman…

…in fact I'd argue that besides terrorists and child molesters, pushy salesman are one of the most hated species to dwell our earth. I personally avoid them like the plague and cut them off at the very first chance I get… I'll admit, sometimes I can be pretty damned rude to them and it ticks my wife off a little when I tell these guys where they can stick it, but ironically, if you're in the fitness business, you NEED to be good at sales… just not THAT kind of sales.

Let's face if, whenever anyone tries to talk us into something or tries to get us to change our point of view about something it makes us go on the defensive BIG TIME, and the more they push, the more we resist, it's human nature.

We need to keep this at the forefront of our thoughts when were constructing our own personal sales approach. In fact, I suggest an approach that is almost on the complete other end of the spectrum… it's called consultative selling and works like friggin' gang busters when done correctly.

With consultative selling you're more of an advocate for your potential customer than you are a salesman, In fact, you're here to truly find out what's the best possible option for them. And if you're not it, the last thing you're going to try and do is talk them into it.

With consultative selling you qualify the prospect to make sure they would make an ideal client for your service, and you're able to find out right away whether or not they are one…

You also are able to put a "velvet rope" around your service, literally to the point where the prospect will do just about anything to prove they are worthy of being one of your clients. I liken it to two guys in bar who after the same female. All things being even, like let's say both guys are both fit, attractive, funny and successful… the guys who isn't pushy ( or desperate, clingy or needy) will almost ALWAYS get the girl.

For example, if one guy is throwing himself all over her ( similar to what the pushy salesman does) and the other guy gives off like a vibe like he MIGHT be into her, but he's got plenty of options, has a life and could take her or leave her… that guy will almost always win ( this gets into some deep psychological stuff like the need for approval and a few other things, but the fact is this kind of approach is much more effective ad far less nerve wrecking as well).

I urge you to become a student of consultative selling, and use it to create a sales script that works in your particular business model. I have a script that helps my trainers and myself close an unheard of percentage of prospects, and what's great is weeds out anyone who wouldn't be an ideal client to work with… I'll be releasing that script in the near future.

In the meantime, I STRONGLY suggest you read this transcribed interview with Andy Miller about how to apply consultative selling to your personal training or fitness business. The interview can be found here: How to Sell Fitness Andy is one of the greatest sales trainers of our time, this guy charges $15,000.00 a DAY for consulting and is in high demand, even consulting well known guys like Jay Abraham.

Check it out for sure, consultative selling is DEFINITELY the way to go.

And don't forget to opt-in for my free Kick Back Life Fitness Marketing updates… I'll also send you a link to a secret video that shows how you can make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.