More Book Recommendations and Resources For Fitness Business Owners

We all need 'weapons of business'… and this is another one of my lists of recommended resources for fitness business owners and personal trainers. If you haven't checked out my other resource lists they can be found here:

Personal Training Business Tools - A 'must have and must use' list of tools and resources for personal training business owners

Books for Personal Trainers - 14 of my highest recommended books for fitness business owners who want to work less hours and grow rich with peace of mind.

How To Overcome Fitness Business Frustrations - Ways for fitness business owners to overcome a lot of the little day to day problems and frustrations that we can run into.

Fitness Business Resources - This is a list of business building products I highly recommend ( just fyi… on that particular page most of those links are affiliate links, so I make a commission if you purchase anything… there's a few affiliate links on this page as well, however I want you to know I will only point you to teachings and teachers I firmly believe in).

And here's my newest recommendations of resources for you to use:

Fitness Business Gurus:

Ryan Lee - As far as I'm concerned, Ryan is the original fitness business guru

Jim Labadie - Teaches fitness professionals sales and marketing tactics, I highly recommend his Personal Training Sales Secrets course

Pat Rigsby - Pat is one the best around at teaching business building systems to health clubs owners and fitness professionals. Here's a link to an interview I did with Pat Rigsby about creating systems within your business. I highly recommend Pat's Fitness Riches book

Bedros Keuilian - Bedros offers coaching, products and business building tools for fitness professionals and I highly recommend his stuff. Here's a link to an interview I did with Bedros Keuilian about how to sell more personal training.

Eric Ruth - Teaches fitness business owners direct response marketing, direct mail strategies, sales systems and how to create automated systems within their business

Phil Kaplan - Phil's been around the industry and has numerous products teaching personal trainers how to grow their business.

Pat Necerato - Teaches client attraction systems to personal trainers.  Here's a link to an interview I did with Pat Necerato about sales and marketing.

Allen Hill - Teaches internet marketing to fitness business owners as well as offering website services. Here's a link to a fitness business internet marketing interview I did with Allen Hill.

Tom Perkins - Tom offers coaching, consulting and products to fitness business owners. Here's a link to an interview I did with Tom Perkins about creating strategic alliances.

Dax Moy - From the UK, runs the Personal Trainer Success Academy as well as one hell of a successful personal training business of his own.

Other Gurus -

Michel Fortin - One of the best living copywriters, I believe he's the first to break the one million dollar mark in one day during the launch of John Reese's Traffic Secrets. I've gotten coaching from Michel and I highly recommend his stuff. You can visit the following link to learn more about Michel's The Copy Doctor website, a killer copywriting membership site site loaded with tons of 'how to' copy writing videos.

Dan Kennedy - Study as much Dan Kennedy stuff as you can, he has a TON of business building products and has had just about more impact on the success of my own business than anyone. Here's a link to Dan's Website.

John Carlton - What can say, John is the friggin' man and the one responsible for the classic 'one-legged golfer' headline. Here's a link to John Carlton's Big Damn Blog

Gary Halbert - Probably the greatest copywriter to ever walk this earth. You're definitely gonna want to get hip to The Gary Halbert Letter

Other marketing and copywriting gurus I highly recommend are Clayton Makepeace, Gary Bencivenga and Eben Pagan

Books:

My Life in Advertising and Scientific Advertising Claude C. Hopkins - classic marketing book

The Robert Collier Letter Book by Robert Collier - probably the best copywriting book ever written

Ogilvy on Advertising by David Ogilvy - a friggin' advertising man's bible

Tested Advertising Methods by John Caples - - another marketing classic

PsychoCybernetics by Maxwell Maltz - one of the best mindset books ever written, I recommend the new version

Crazy Busy by Edward Hallowell - how to get things done that are really important to you and your business in the crazy day and age we live in

Thick Face Black Heart by Chin-Ning Chu - Asian business philosophy

The Ultimate Sales Machine - By Chet Holmes - how to turn your business into an automatic sales machine

 Misc:

And here's some free copywriting audio downloads that Michel Fortin turned me onto: http://www.hardtofindseminars.com/Copywriting.html and http://www.copywriterslibrary.com/

And here's a killer copywriting blog Michel Fortin turned me onto as well: http://www.copyblogger.com/

Make more, work less and enjoy these resources… and remember, they'll only work for you if you apply what you learn. Now I'm gonna go ride my Harley…

Chris McCombs

Fitness Marketing Specialist