Starting a Personal Training Business

If you're starting a personal training business, there's some advice I'd like to give you right now before you spent countless hours of your life in the gym training clients and studying for useless certifications.

It doesn't matter how good of a trainer you are, how many functional exercises you can take people through, how many certifications you have, how good you look or how cool you are… it really doesn't.

It all comes down to how good of a marketer are you. 

If you're just starting out, there are some things I suggest you do right away. ..

The first one is to come back to this website on a regular basis and learn the things that have worked for me and many other highly successful trainers from all around the world. 

The next thing I suggest you do is get your hand on as many Dan Kennedy books, courses, and teachings as possible.  Dan Kennedy is the best when it comes to teaching direct response marketing, and direct response marketing is the kind of marketing you're going to want to be doing.  You're not going to want to worry about brand marketing, you're not going to want to worry about interruption marketing; you're going to want to become a direct response marketer. 

The third most important thing that I can tell you to do is go out and take a bunch of people on for free and train them and don't charge them a thing.  Train them in groups, anywhere from four to six people at a time, train them for free, and ask them to pay you with referrals.  I guarantee you, if you train 25 people twice a week for free, within the next three months you will have a full-time personal training pay from the referrals that those people will be bringing you. 

Most trainers aren't willing to do this.  As a matter of fact, probably less than 1% of the trainers out there are.  But, if you are and you're a big-picture thinker, before you know it you're going to have a slamming personal training business because of all the referrals those people are going to get you.  It works on multiple levels.  There's other articles on this site that get into depth on exactly how to do that.  But, just remember, if you go out and help a bunch of people get what they want in life, you're going to get what you want in life. 

One other thing you should also know before you start your personal training business is that you're going to want to put people on automatic payments coming out of their bank account every month.  Don't sell packages, don't sell sessions, don't do cash or checks.  Do automatic debit on contracts, ideally of at least three or four months, if not six months or a year.  Your bank account will thank you for it.

And remeber, don't forget to come back to this site on a regular basis and study the content and apply what you learn.