How To Get Good Search Engine Rankings for Your Personal Training Website

A lot of trainers these days ask me how to get their sites higher in the search engines.. and it's for a good damned reason. Today, when most people look for a service like a personal training business or a boot camp, they look online.

Sure, some of the older generations still use the Yellow Pages and there is a certain percent of the population who will ask their friends and go through that route via referrals. However, the majority of people will look on the Internet and at this point in time usually it 's Google.

I get the question constantly, "how do I get my site to rank higher in Google. Is it the meta tags?"

My answer to that is NO. Google is mostly an off-page search engine. Meaning it is not so much what is on your page that is going to help you rank high in Google. The meta tags, specifically the meta description and the meta key words, won't really help your site rank higher.

However, the meta description is what is shown when a lot of people search and your site comes up in the search engine. So you want to have a compelling meta description ready and you might want to throw in a few of your main key word phrases in the meta key word tag. But make sure that those words are on the page, otherwise that can count as points against you if they're not and you will actually rank lower.

The title tag still seems to carry quite a bit of weight in Google in terms of ranking, and it is also the first name people see when your site pops up in the search engine. So you definitely want to have your keywords or your main one, two, or three key word phrases in your title tag.

You also want some of your key words to be contained within your page naturally, but don't just stuff them in there. You definitely want them to occur naturally and you want them to read naturally to your visitors. Only put your keywords where it makes sense for your visitor. Google is all about providing the best and most useful experience for the user… period.

When I say Google is mostly an off-page search engine, what I am talking about is that what other pages on the internet say about a particular page has the most dramatic affect on how that page will rank.

You want to get a lot of high quality links out there with your main key words in the links, and the best way to do that is to create a large site that contains a lot of high quality content that people will want to link to and visit on a regular basis. It is all about quality. You want people to come back to your site on a regular basis and you want people to want to link to your site. You want the information on your site to be so good that people want to link to it… that's what good personal trainer internet marketing is all about.

Focus on building relationships with other sites on the Internet and create high quality content that people will want to link to .

Getting sites to rank high in the search engine is it is all about quality links and you get those by adding massive value to your visitors and to the entire web.