Whether it’s getting laid or getting paid… the rules of the game are the same…

The game of marketing a business and the game of seduction are nearly identical. That’s why I suggest all business owners who are serious about growing their business study the art of picking up women as well as the art of business. I don’t care if you’re married or IF YOU ARE a woman, study seduction and you’ll have a deeper understanding of what makes people tick.

Once you understand how people tick, it’ll be easy to sell to them…

That’s why it’s so easy for a guy like Eben Pagan (aka David DeAngelo) to be successful in both markets. He teaches guys how to get more women, and business owners how to make more money. Granted, he uses two seperate channels to do this, but many of the principles apply to both groups.

The world of seducers and pick-up artists is an interesting sub-culture of our society. Guys are selling high dollar info products and hosting intensive seminars and boot camps where they’ll take a bunch of AFC ( average frustrated chumps) into bars and night clubs and help them master the art of attracting women.

In fact, if you haven’t read Neil Strauss’s ‘The Game’ I strongly suggest you go read it, it’s one helluva fun read but it’s also a great book on marketing, sales and positioning. As you read it, just keep in mind that many of the things these guys are doing to get more women and to get laid also work to get more clients and to get paid.

I’ve compiled a list here of some of the blatant similarities that PUA’s (pick-artists) and successful marketers have in common…

But before I get into the list, I want to remind you to opt-in for my free Kick Back Life Fitness Marketing updates and let me send you a link to a secret video that shows fitness entrepreneurs how to make a lot more money and work a lot less hours by using little known underground Internet marketing and business tactics.

1. Get Attention

Pick-up artists often do something called ‘peacocking’, which is where they’ll wear something outrageous or eye catching to call attention to themselves. Whether it’s a pair of binoculars around their neck, a funky hat or an attention grabbin’ jacket, they’ll purposely go out of their way to call attention to themselves. Beautiful women are usually surrounded by guys, so a PUA usually wants to stand out from the crowd.

Savvy marketers use attention grabbin’ headlines to call attention to their ad. The job of the headline is to get the visitor to read the rest of the ad. We’re all bombarded with thousands of advertisements all day, so the effective marketer knows that to cut through the massive wall of messages out their trying to reach their prospect, they need to stand out from the crowd.

Many times this is best done by creating a headline that enters the conversation already going on in the readers mind and really talking to their biggest fears, frustrations or desires. Since you typically only have about 7 seconds to get someone’s attention once they land on your website, I suggest creating a headline that peacocks the hell out of solving your readers biggest problem.

2. Likable

It’s no secret that women go for men who are likable. Now I didn’t say nice, I said likable. The guy could be an a**hole… but usually he’s a likable a**hole and doesn’t care too much about what others think of him. He is who he is and he doesn’t make any excuses or apologies about it.

Great marketers tend be very likable personalities and they let those personalities shine through in their copy.

We all like people who are like us OR who our like us and have achieved something we want to achieve.

And let’s face it, people are bored. They are interested and like people who live exciting lives, take chances and do all the things they wish they were doing.

So one of the best marketing strategies is to be likable. People don’t want to buy from some big corporation or some negative dude, they want to buy from someone they like.

3. Display Value

Women are attracted to men who display value.

They want a man who has a higher social status then they do (alpha-male), who makes more money then they do (provider), who can protect them (protector) and who is typically confident, funny and fun to be around. You’ll notice often times women seem to go for a**holes. Well, it’s because the a**hole displays many of these traits. He has a higher social status than her, makes a good protector, doesn’t let things get in his way of accomplishing what he wants to accomplish (a good provider quality) and often times has a dangerous feel to him (exciting/fun to be around.)

Usually women don’t even know why they’re attracted to a guy. Sure, they’ll say it’s because "he doesn’t take any sh*t from anyone", but they have no idea that they’re genetically predisposed to find those qualities attractive in a man ( the ‘no sh*t taking’ qualities like cockiness and confidence.)

Back in the cave man days that "take no sh*t" attitude usually equaled good provider and good protector. Unfortunately, that often isn’t the case today. In fact, many times it just means the guy’s just an a**hole. But women are predisposed to being attracted to that a**hole because it’s in their DNA.

A**hole = Provider and Protector… got it?

Good marketing is the same; it displays value and focuses on benefits rather than being focused on features. When it does display a feature, it ties it back into a benefit. Example: "We’ve included this ( feature ) so you can get this ( benefit )"

4. They Know It’s a Numbers Game

Picking up women is a numbers game, and PUA’s know this. They know they’ll need to approach X amount of women to get X amount of women into bed. The more women they approach, the more women they’ll get into bed. Now there are things they can do to boost their response rate, like being cocky, funny, fit, having good posture, not showing any of their insecurities or inner-wussiness, projecting confidence, etc.

But the bottom line is that it’s a numbers game.

Approach X amount of women and get laid X amount of times. And just like advertising, different men have different response rates. No matter how fat, insecure and ugly a guy is, if he approaches enough women, he will get laid.

Same holds true for your marketing. Get X amount of people to see your ad and you’ll get X amount of people to respond. The good news is, just like guys can become more confident and get into better shape to increase their own sexual response rate, marketers can increase response rates to their advertising by testing, tracking and applying solid direct response marketing tactics.

5. Social Proof

This is a no-brainer. If a female thinks a lot of women are into a man, she suddenly finds him more interesting. The social proof of the other women finding him attractive suddenly makes him more attractive to her. However, if she thinks that other women aren’t into him, she’ll want nothing to do with him. Women want to be with a guy that other women want to be with.

The same holds true in your marketing. People want to know that other people, specifically people just like themselves, have gotten results using your product or service. If your website is loaded with before and after pictures of clients and video testimonials, you’ll get a lot more responses than if you have none.

People want to go with the poplular choice, they feel safe following the herd and feel that whatever everyone is buying must be the best... because "hell… everyone else is buying it!"

6. Scarcity / Exclusivity / Take Away

Let’s say woman meets two guys.

She finds them both equally physically appealing.

They are both equally successful.

She is equally attracted to both of them at a glance.

Now, let’s say one of the guys is throwing himself all over her and asking if she’ll go on a date with him tomorrow or Saturday or Sunday or as soon as possible. He’ll do whatever he has to do to see her again as soon as possible and he’ll drop everything to make that happen.

He basically put’s her up on a pedestal.

Now the OTHER guy is *kind of* into her… but she’s not exactly sure where he’s coming from. She can’t read him 100%

And he’s really busy, and in fact needs to leave in a minute because he’s got people to see, places to go and things to do. He’s doesn’t seem completely available to her, even though he shows some interest, he’s got a life of his own and could pretty much take her or leave her. He’s got goals and plans and lives in his own reality, where everyone else is just a guest. She’s a guest in his reality and his reality is strong.

She’ll almost always go for the guy who isn’t completely available to her. Now, there are some psychological reasons for this, like the fact that she probably didn’t get enough attention from her father.

However, there are other reasons as well. Like the fact that we all want something we can’t have. We want what there is a limited supply of, because by the sheer fact there’s limited supply of it means it must be good (that’s our perception at least… and perception is everything.)

Many pick-up artists know this and that’s why they’ll do things like:

• Always be the first one to end the conversation
• Say they have to go in a minute ( time constraint)
• Say they’re not really available at this point in their life
• Use the cat string strategy.

The cat string theory is an interesting one and it can work wonders in your marketing. Basically it means they’ll give her a little positive attention and then take it back and create a little distance (playing hard to get)… give… take away… give… take away…

Just like you can keep a cat fascinated for hours with a string he can’t get, but once you give it to him and he has it he’s over it.

The same is true of picking up women and marketing a business. Once they can easily have it, often times they don’t want it. The harder it is for them to get, the more they want it.

You see, we all want what we can’t have… we want to be part of the exclusive club and we want things that are in limited supply because we might not be able to get them tomorrow. And we’ll do a lot more to keep what we have (fear of loss) then to get something we want (desire)

In your marketing, make sure to hammer in the ideas that you don’t work with everyone, you’re in limited supply and there are only seven widgets left or 11 more hours left to get the special price… after that the price doubles or the widget goes away forever.

7. Authority

Dan Kennedy says we’re all walking around with our umbilical cords hanging out looking for a place to plug them in.

We were all raised to listen to our parents and obey our teachers. We’ve been programmed to listen to authority figures and do what they say.

Most women will tell you they want their man to take control of situations. Whether it be where they’re sitting in a restaurant, where they’re going on a date and what they’re doing in the bedroom. They want a strong man who is in control.

( Note: I didn’t say women want some control freak who actually has no control and tries to control everything around him because of the constant fear he feels from not being in control of himself.)

The same holds true for your prospects. Subconsciously they WANT to be told what to do.

So don’t be a wimp about asking for the order or for the sale. Tell them exactly what to do. Say "here’s what I’ve got, here’s what it’ll do for you and here’s what you need to do next."

TELL THEM what to do; don’t leave it up to them to figure it out on their own.

Bottom Line

The truth is that there are far more commonalties between master-level seduction artists and top gun marketers than I could possible list in one blog post.

If you’d like to learn more about this stuff, whether for your business or your *game* I suggest reading ‘The Game’ by Neil Strauss.

I also suggest you read Robert Cialdini’s ‘Influence’, it’ll give you a real understanding psychology of persuasion.

And don’t forget to opt-in for my free Kick Back Life Fitness Marketing updates… I’ll also send you a link to a secret video that shows how you can make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.

 Let me know what you think…