Insane Fitness Business Interview With Steve Hochman
Here's an interview I did with Steve Hochman, who is my earliest mentor from when I first started growing my business and today is one of my best friends.
Steve is by far one of the most successful fitness business owners around. This guy is a total out of the box thinker and I guarantee you'll learn strategies to build your business that no one is talking about (unless they learned it from listening to this interview)
- How Steve used a fake rat to get more clients (huh?????… yes, I said a FAKE RAT)
- At about 53 minutes and 30 seconds into the interview Steve gives you a trick that would make guys sign up for his workouts left and right. I'm not condoning this tip OR saying not to do it… just use it at your own risk and make sure not to go to overboard with it (be sure to listen to the audio that leads up to that strategy as well, because it'll make it at least 10x more powerful) No matter what this tip makes you think of him, this guys clients love him like no there's no tomorrow. Steve is willing to do whatever it takes to help people get into shape, and some of his methods are a bit unorthodox
11 hardcore business building tips, tricks and strategies- How to make a six-figure income within six months without any web or print marketing
- How to get a TON of clients fast
- One thing you should NEVER do or say to your clients
- The biggest mistakes most fitness business owners make
Enjoy the interview:
Get Flash to see this player.
And don't forget to opt-in for my free Kick Back Life Fitness Marketing updates… I'll also send you a link to a secret video that shows how you can make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.
–>
Let me know what you think…
Comments on Insane Fitness Business Interview With Steve Hochman »
The most important tip comes around 55 minutes, but be sure to start at the beginning so you don't miss a thing. Great tips! - Stephen
Chris- thanks for all of the great audio interviews. This one, especially, opened my eyes to several major techniques that most of us would never have thought about implementing…certainly an hour well spent! -Brad
What's the definition of auto-debit? They agree to continue being chared every month until they cancel?
Sorry, I should of left the last comment after I listened to the whole interview.
This guy sounds like Energy itself. I can see and hear how success must of came from his enthusiasm. This June I am going to be running my fitness training business but I've heard you say that to begin with free clients in return for referrals and Steve talks about giving that story where you're in need of clients and you're going half price. This seems very good but imo for some reason I think that going free is better. Actually I'm just petrified of giving people this whole fake story to get some money which I can hold without for a month by which then hopefully my 'free' clients will bring in some referrels. Ok I hope someone can enlighten me on autodebit since Steve seems to nail the importance of that. Thanks.