Hangin' with the Most EVIL Marketer Alive…

Just got back from a weekend out masterminding with two of the most wicked and brilliant marketers alive today, Frank Kern and Eben Pagan.

That's me and Frank in the pic… I think Frank farted, just look at the expression on my face and then look at the one on his =)

Eben has a biz that does like 20 MILLION dollars a year teaching guys how to get more chicks and Frank was guy who a few years ago got busted big time by the FTC and today is responsible for four of the biggest launches in the history of the Internet.

Frank has created a persona around himself that basically says

• I'm just an average dude, in fact much of my life I was a loser
• I'm lazy and all I want to do is surf and hang out with my friends and family
• I'm a multi millionaire because I discovered a way to make money that is soooooo easy
• If I can do it, anyone can

I highly recommend you do what Frank has done and create a persona for yourself within your market that becomes legendary

Some quick tips on doing this:

• Have an interesting back story (usually starting where your prospect is right now)
• Have magical powers / Create miracles ( like helping people get into shape overnight)
• Have legends and parables about you that people tell over and over
• Stand for something
• Be against something / Have an enemy ( usually this is best if it's something your marketplace currently feels frustration for )
• Admit your flaws
• Be human / Be an average Joe
• Be interesting
• Have your own insiders language
• Testimony (others who will testify to your powers)
• Be likable
• Accentuate your positives
• Exaggerate your personality

Add personality to your marketing and I guarantee you'll get 10X the results

And if you haven't done so already, be sure to opt-in for my free Kick Back Life Fitness Marketing updates… I'll also send you a link to a secret video that shows how you can make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.

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 Let me know what you think…