Bedros Keuilian, Fish Tacos and Over $89k in Personal Training in Less Than 45 Days
The other day I was having lunch with my good buddy Bedros Keuilian. And after chowing down on some good fish tacos and breaking the waitresses balls we got into some pretty deep marketing topics.
Bedros is one of those guys like me who could talk about marketing for days on end. I can relate to Bedros because he came from some real humble beginnings to owning several successful fitness studios to making millions as a fitness marketer.
Bedros actually went from sleeping in his car and eating meals that consisted of tuna fish and diet coke mixed together to make the most disgusting "poor mans" protien shake I have ever heard of in my life, to just a few years later selling $89,705.00 of personal training sessions in just 43 days.
(This isn't an affiliate link and has nothing to do with why I wrote this post, but Bedros teaches his sales method here, you'll definitely want to check it out. And here's an interview I did with Bedros a few years ago about selling personal training)
When were eating out fish tacos Bedors told me about his "Apples to Eggs" strategy
You see, while most personal trainers sell sessions and pretty much have a "me too" business that's just like all their competitors, Bedros tells trainers to differentiate themselves and their service as much as possible.
So if they're all selling apples, you shouldn't even be selling another fruit (like oranges)… you should be selling eggs.
Something completely different.
So if all your competitors sell sessions, DON'T sell sessions….
You could sell a month of training bundled with 2 massages, a chiropractic adjustment and an eating program… whatever it is, as longs as it's different.
While they're selling apples, you sell eggs. While they sell features, you sell benefits. While they're selling personal training sessions, you sell (fill in the blank).
If you wanna get better at sales, check out Bedros's "How To Close 9 Out of 10 Clients" DVD, it's worth it's weight in gold, and it has a pretty damned low price point as well. Here's the link… and it's NOT an affiliate link: http://www.closeclients.com/
And if you haven't done so already, be sure to opt-in for my free Kick Back Life Fitness Marketing updates… I'll also send you a link to a secret video that shows how you can make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.
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Comments on Bedros Keuilian, Fish Tacos and Over $89k in Personal Training in Less Than 45 Days »
Bedros is brilliant! I have the utmost respect for him.
Thank you for sharing these valuable tips
Diet coke and tuna, to 89K - Nice. I Love hearing about other trainers starting from nothing and really making it in this profession -
Yeah Bedros is a stand up a dude and a total fitness marketing and sales genius… the guy will never steer you wrong
Chris and Bedros. Man that's like two super powers hanging out. These guys are marketing FREAKS.
I am super blessed to have these guys in my corner.
Sam… dude you are super power yourself bro
You get more done in less time than just about anyone I know… and your seven-figure personal training basis reflects than man
Thanks Sam!
Ha I am one of those people check out wwww.marinespt.com
Bedros's Art of Selling Fitness course, put me light years ahead of the competition……I can't even keep up with all the leads I generate from using his course
Wow…what a great concept. Chris, you're putting out some great stuff, bud.
Bedros, as always, thanks for all you do for the industry!
Jeremy Nelms
http://www.NoExcusesFatLoss.com
Looks like my mom found your blog and started posting Chris.
Seriously… thank you everyone for the kind words
Bedros