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Behind The Scenes of A Fitness Information Product Launch
Hey there, just got back from a nice lil' product launch back yard get together with 5 or 6 of us at Valerie Waters house in LA.
Valerie's a celebrity trainer who works with a TON of Hollywood's biggest names and she just recently has been getting pretty heavy into fitness information product marketing. I first met her in the bar late night at a StomperNet event.
Anyhow, I cruised up to Valeries today with my good buddies Steve Hochman and Bedros Keuilian and Jason Moffatt was there helping Valerie with the launch (Jason is a friggin' MAD MAN when it comes to launches)
Valerie did an AWESOME job on the product launch using live USTREAM videos and an online TV show that she basically hosted on a WordPress blog and was live "real time" case studies of two of her clients as they went through their fat loss transformations using Valerie's product Diamond Express Coaching Club ( NOT an affiliate link)… the product she was launching.
Her launch is KILLER case study for how to launch a fitness information product and make a ton of sales.
During the launch between sessions of breaking peoples balls and listening to Bedros tell stories about hookers, duffel bags and cocaine I picked up my Flip Video and got some raw behind-the-scenes "fly on the wall" footage of the get together.
I grill Jason Moffatt and Bedros a little bit to share some fitness internet marketing tips with you guys. The tips are good but I want to warn you that these guys were half in the bag and were drinkin' beer all day so this definitely isn't some boring big production professional vid… it's a little more raw, but the content is solid.
I wanted you guys to get a little peak at what goes on in the background at one of these launches.
(p.s…. I'll be sharing the stage with every single person mentioned in this post at a big marketing event soon, you'll be hearing more about it in the near future)
And if you haven't done so already, be sure to opt-in for my free Kick Back Life Personal Trainer Marketing and Fitness Boot Camp Marketing updates… I'll also send you a link to a secret video that shows how you can make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.
Let me know what you think…
Comments on Behind The Scenes of A Fitness Information Product Launch
BEST VIDEO YET!!!!
Man! I wish Alissa and I could have been around yesterday! *All* of you had a blast.
Take care, and thanks for the vid.
Jeremy Nelms
http://www.NoExcusesFatLoss.com
Hey Babe,
Thanks for draggin me over there yesterday. I feel part of a great thing with Valeries Launch, it went so well. Plus getting to hang out with everyone, Bedros, Steve, Sylvia, Jason, Valarie, Ryan and mostly of course- YOU! Love you, Your doing an awesome thing with this site.
Hmmm, Bedros says raise prices…I was thinking about a low priced product with a members site for wordpress installation at around 29$, maybe Ill have to rethink that.
Master Chris… You are the man! I had a blast yesterday with you, Bedros, Sylvia and Sarah!
BTW… great content on Market Annihilator.. I love your sneaky tactics for how to get to the top of google local listings…
Steve Hochman
I loved it! Thanks for the honest, raw and unedited behind the scenes look at Valerie's product launch..too much fun to be had.