Behind The Scenes of A Fitness Information Product Launch

Hey there, just got back from a nice lil' product launch back yard get together with 5 or 6 of us at Valerie Waters house in LA.

Valerie's a celebrity trainer who works with a TON of Hollywood's biggest names and she just recently has been getting pretty heavy into fitness information product marketing. I first met her in the bar late night at a StomperNet event.

Anyhow, I cruised up to Valeries today with my good buddies Steve Hochman and Bedros Keuilian and Jason Moffatt was there helping Valerie with the launch (Jason is a friggin' MAD MAN when it comes to launches)

Valerie did an AWESOME job on the product launch using live USTREAM videos and an online TV show that she basically hosted on a WordPress blog and was live "real time" case studies of two of her clients as they went through their fat loss transformations using Valerie's product Diamond Express Coaching Club ( NOT an affiliate link)… the product she was launching.

Her launch is KILLER case study for how to launch a fitness information product and make a ton of sales.

During the launch between sessions of breaking peoples balls and listening to Bedros tell stories about hookers, duffel bags and cocaine I picked up my Flip Video and got some raw behind-the-scenes "fly on the wall" footage of the get together.

I grill Jason Moffatt and Bedros a little bit to share some fitness internet marketing tips with you guys. The tips are good but I want to warn you that these guys were half in the bag and were drinkin' beer all day so this definitely isn't some boring big production professional vid… it's a little more raw, but the content is solid.

I wanted you guys to get a little peak at what goes on in the background at one of these launches.

(p.s…. I'll be sharing the stage with every single person mentioned in this post at a big marketing event soon, you'll be hearing more about it in the near future)

And if you haven't done so already, be sure to opt-in for my free Kick Back Life Personal Trainer Marketing and Fitness Boot Camp Marketing updates… I'll also send you a link to a secret video that shows how you can make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.

Let me know what you think…