How To Get Personal Training Clients Like A Mack Daddy Pimp Playa
Here's a video I did yesterday with one of my best buds Steve Hochman. In the video Steve explains how to get more personal training clients using techniques that pick-up artists use to pick-up lots of chicks.
Steve used these strategies and I don't know what the exact numbers are, but he brought like 30 new clients into his boot camps and personal training workouts in like 10 days or something. This is some sick jedi mind trick stuff.
There's a great book by Neil Strauss called "The Game", which I talk in-depth about in one of my most popular posts here, where Neil breaks down the art of getting women… and what's crazy is that the EXACT same principles apply to getting more personal training clients.
It all comes down to human behavior and what makes people tick. I HIGHLY recommend reading 'The Game', which is not only one of the most fun books you'll ever read but it's also a great marketing text, if you keep that context in mind while reading the book.
Plus, who knows, if you ever need to pick-up a few chicks you'll know what to do.
If you wanna see a clear cut strategy for how to get more personal training clients, definitely watch this video.
And if you haven't done so already, be sure to opt-in for my free Kick Back Life Personal Training Marketing and Fitness Boot Camp Marketing updates… I'll also send you a link to a secret page with a video that shows how you can get a lot more personal training clients, make a lot more money and work a lot less hours from using little known underground Internet marketing tactics.
Let me know what you think…
Comments on How To Get Personal Training Clients Like A Mack Daddy Pimp Playa »
Your site's getting better and more and more raw all the time, Chris - This is the stuff nobody has talked about anywhere on the web and it's priceless information - It's "The Game" of marketing personal training -
Dude! I love this right here.
I'm not even going to get dressed, I'm heading out to pick up some more boot campers like Pimp Steve, right now. Thanks for the great info fellas.
Donovan "DFitnessguy" Owens
Right on.
This is cool.
I have offered free training in the past with okay success.
the biz grew, but not by much.
I can see how this approach would do very well.
I didn't qualify the people who I offered the training to…
Which was a huge mistake.
Thanks for the insight. I'll put this to use.
Hey Chris,
Good video with Steve. Thanks for sharing. That's the stuff Jim Labadie and BJ Gaddour have talked a little about.
I love it!
Tyron
One more thing.
Something else everyone might want to try. BJ Gaddour shared it in his make more, train less newsletter at makemoretrainless.com.
It's the Sales Force Member Discount, here's what it entails for a camper to receive a 25 % discount on the cost of the monthly membership:
1.) Drive around with provide boot camp car magnets at all times on both sides of car
2.) Handout 25 free trial cards per month
3.) Wear boot camp t-shirts every time you go to the gym or do something active in public
Not only will this save our clients $550 per year, but it literally puts our campers as "red bull" trucks all over Milwaukee spreading the word for our program like wild fire. Yep, it generates your very own sales force.
Plus, it essentially automates the referral process for our campers. We've done the numbers… we'll get at least 1 new trial member out of every 25 trials passed out (usually we get more), and we're damn good at converting.
Good for us of course and good for the client who also gets $50 in cash for every referral that signs up for our camps in addition to the aforementioned discount.
This is gold, you know it, and I know it.
Yo big Chris… You are the marketing yoda… Except you've gone to the dark side! Keep pump'n out marketing evilness with your Market Annihilator
"Pimp Steve" Hochman
Dudes,
I will be out and getting that book tomorrow.
That stuff is freakin gold and Chris, Steve thank so much for providing it. Following you on twitter Steve. With all this stuff you pump out Chris there is NO excuse for us PTs to be bustin our ass at some Ballys type gym when the content alone can help bring us 6 figures. Can't wait to connect with you Live hopefully in 09…
Cheers
Adam Toohey
Man, this stuff is great! It all makes sense when it comes to human behavior!
Keep it coming strong!
Erik Brown