Guest Post by Zach Hunt

When it comes to getting a ton of publicity, making a killing in a personal training business and having business that gives the owner a TON of freedom… Zach Hunt is one of the best around. That’s why not only have I asked him to be a regular contributor on this blog, he’s also my partner on the MEMBERS ONLY AREA of this site, where we give fitness experts tons of tools and videos to help you not only make more money, but also get a lot more done in less time.

Here’s Zach’s new post, an interview with Amanda Vogel (fitness publicity expert)

As far as free marketing goes – publicity is in my short list.  Besides time all you need are a few basic skills and some know how and you’re on track.

Not only is it free and easy (once you know what you’re doing), it’s also a great way to build your credibility and stand out from the crowd.

Over the course of just the last few years I’ve managed to secure 2 monthly articles and sometimes 3 monthly in my local area and get paid as much as $150 / article, which at the 30 minutes it takes to write the articles is like a $300 / hour rate. Plus I’ve been on every local TV channel multiple times. Think of how that builds trust with your prospects.

You may say, “I’m not a writer”….

Well, I’m not either. Honestly my first pitch to the editor of the local newspaper went well…that is until I sent him a writing sample, he blatantly said in a few kind words:

“Your writing needs professional help”

Yeah, I guess I wasn’t professional. But after a few intense months of practicing and studying everything I could get my hands on with writing I landed articles with many other publications.

Recently I caught up with Amanda Vogel a true genius when it comes to getting into magazines and publications and a great guide for me to follow. She’s been published numerous times in national magazines and works as a Freelance Writer. She now helps other fitness professionals express their ideas in writing and get their ideas published in various publications…she definitely knows her stuff.

In this interview we demystify the idea of publicity specifically as it relates to getting published in local and national magazines and cover things like:

• The real benefits to being published in magazines
• Being a writer vs. being an expert source (which is easier)
• Where to begin on your road to being published (how to find the easy way in)
• How to improve your writing skills for magazines / newspapers
• The best way to pitch editors with ideas (call / email / FAQ / letter)

Check out the interview here…

(and let me know what you think in the comments or if you have any other tips to share…please do)

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Or you can download the interview here and listen to it in your car or when you do your cardio… just right click and “save target as” or “save link as”

You can download it here…

AmandaVogel.mp3

And also be sure to check out her website www.AmandaVogel.com where she has a ton of killer info plus her free newsletter and report, “51 Need-to-Know Writing & Marketing Tips for Fitness Pros”. Check it out here…

Zach Hunt is a fitness studio owner and personal trainer in Spokane, WA.