FREE Video Reveals Proven Blueprint For Getting 7 to 9 New Clients Each Week and Building a Booked-Solid Fitness Training Business”

The secrets you’re about to discover work so well, you may NEVER have to worry about where your next client will come from again...

Video

Just enter your email address in the form below and I’ll send you your free video as well as all kinds of tips, tricks and strategies for building your fitness training business to the six-figure level and beyond

Put your email below
Email:

Lock**Double-check your email for accuracy to ensure you receive the report.
** Privacy Assured: Your email address is never shared with anyone.

How To Be A Boot Camp Dominator – Part 3

65

Guest Post by Steve Hochman

For Six-Figure Boot Camp Income And A
"Do What I Want, When I Want" Lifestyle…

5-Part Mini Series to boot camp domination
(Part 3) My Top Secret Plastic Card For Getting MASSIVE Boot Camp Referrals

HEEEY, it's your friend Steve Hochman here with (part 3) of the How To Be A Boot Camp Dominator mini series.

Last week I unveiled my secret to taking your boot camps from good to GREAT by doing what I call "Themeing" your workouts and using my A.P.E S.H.I.T. principals (Appreciation, Passion, Enthusiasm, & Setting, Highly, Inspirational, Themes)

Now, this week, I'm gonna show you how I accidentally uncovered a referral getting technique that is so NINJA, it will literally revolution our fitness industry when it comes to referral marketing.

Check it out

This was such a HUGE aha moment for me and I wanted to share it with my good buddy Chris McCombs and KickBackLife first.

(I ordered my plastic cards from PlasticCardExperts.com)

Be sure to leave me a comment and tell me what you think, other creative ways your gonna use your plastic cards and any other tips!

And..

Stay tuned for (Part 4) How I use my "No One Left Behind" technique to easily train huge boot camp groups – even when everyone is on different fitness levels.

See YOU at the next level,

Steve Hochman is a fitness boot camp marketing expert, check out Steve's brand new boot camp marketing and business building blog at SteveHochman.com, it's a pretty killer blog

Let me know what you think about Steve's fitness boot camp marketing blog post by leaving a comment… and add a few tips of your own…





Facebook comments:

Comments on How To Be A Boot Camp Dominator – Part 3 Leave a Comment

April 14, 2009

dude, just heard about these babies

nice call steve – u da man!

–z–

TC @ 9:28 pm #

Hey Steve
I can't believe this. This is a killer strategy. I had given out Free 1 week, 2 week and 4 weeks workout coupons on self-printed paper and haven't got a single soul. I believe there is no perceived value when the coupon says it's FREE and it look cheap on self-printed paper. Having $100 value on a plastic card is just awesome. I got to try this.

TC
http://www.tcpersonaltraining.com

TC @ 9:29 pm #

Hey Steve thanks for the great post and killer boot camp strategies.

Hey thanks Zach!
Btw… Every single person I talk to says "I love Zach!"
Keep rock'n hard dude,
Steve

Hey TC,
Be sure to let me know how much ass you kick with those magical plastic cards!
Keep up the great work in Perth!

April 15, 2009

Graham @ 12:05 am #

I have gone thruough yours,chris's abd bedros's sites like a maniac in the last few weeks, over and over again. trying to learn as much as possible about the industry i just got my self involved with :)

I never ever saw this post coming. fantastic mate. Keep it coming.

I have no idea what to expect in the next video. but i am sure it will be at the Ninja Grandmaster level lol

Cheers Gray

Steve,

This is the shit! I talked about this at my last mastermind meeting after my buddy Fred brought it up.

My graphics guy just sent me the 1st draft yesterday and I'm about to unleash the fury at my camps to bring in referrals.

I love this idea!

Donovan "DFitnessguy" Owens

OH MY GOODNESS Steve, this is pure genius.

One feels so appreciated when they receive gift/cards, and to take that idea (plastic cards have money value) that is burned into our consciousness as a society is just great! Hey STARBUCKS uses it when they give you a couple free internet hours AT THEIR LOCATION if you buy a $5 dollar CARD to use that has the scratch off code strip on the back (most people's purchases are probably about $5 dollars so you mine as well get an extra couple of internet hours).

They are super successful and if they use the power of those magnetic cards it makes sense for smaller businesses that want to be successful to use them as well. Great Post Steve!!

Adam Toohey @ 4:36 am #

Bugger me Knackers you have just blown this bootcamp marketing shiz OUT THE WATER…

The Plastic Cards Server has crashed… They are now SOLD OUT and having to order more plastic.. so you could say they are flat out like a lizard drinkin..

(actually thats all horse shit but I have no doubt they are busier now because of this vid)

Awesome stuff mate .. and this isn't even Project X yet… may Skippy help us all…

Adam Toohey

Adam Toohey @ 4:42 am #

HEY GUYS… AN IDEA..

Steve.. not sure if you have tried this or know anyone that has… BUT

I notice they have Discount Cards on the site… WHAT IF… you teamed up with businesses in your local area (you pay for the cards in exchange for having their name out on it offering say 10-15% off some service or goods) and then give them out to all of your NEW Signups?

Go into the business with a giving hand say Hey I'd Love to promote your business I am getting 20 new people per month.. here's what we can do… something to that effect

Let me know if you have tried this, or if not what your thoughts are..

Cheeers

Adam T

Adam Toohey @ 4:46 am #

Oh more ideas…

If you wanna improve your Bootcamps or you are wanting to launch a product and need some market research done… Offer them as a gift in exchange for their participation…

If you are giving mini seminars or what not in your area… take some with you and give them out at the end of the speech.. or better still.. Raffle them off.. (free raffle) but make it into a competition depending on how many ppl are in the audience… bigger perceived value and people go nuts over competition draws…

EVEN BETTER… actually charge money for them but have the money that you make from them go to The Red Cross or some other local charity…

Damn… ideas are just flowing through…

I look forward to hearing other blokes and sheilas ideas…

Adam Toohey @ 4:47 am #

Oh and if you have YOUR Logo on the card… it's awesome Ninja Branding :)

ok enough from me

AT

The Jockster @ 5:02 am #

Steve,

Killer post mate…

Seriously anyone out there who is doing bootcamp…listen to what steve says and do it…not in a couple of days or weeks…do it now, it will pay unbelievable dividends.

I am a 19 year punk kid from Australia, I have done exactly what he says and I already have 5 paying clients after 5 weeks…and I had never taught a single boot Camp before…if I can do it, anyone can.

Steve….One question

Do use these plastic cards for all of your business joint ventures instead of your postcards ?

Cheers

Jock

Jason C. Brown @ 5:03 am #

Ordered those babies 2 weeks ago after listening to your audio interview with Chris. Thanks for the killer info!

Mike Bevard @ 5:48 am #

Wow Steve! I'm loving your posts! I just sent out the email 2 days ago to my list using the strategy in part 1 and I already have 8 signed up and I'm not even starting the camp for another 2 weeks! Can't wait to implement this strategy b/c it's a goldmine!

great idea I used these in the past with my last employer
forgot all about them until you brought this up
nice job once again
Im going to order some today for my bootcamp
thanks

Travis @ 5:59 am #

Hey Steve,
I saw you say this briefly before i think a couple of weeks ago. Its a killer idea, so as soon as I saw it I put it into place with my existing bootcamp recruits and and bam 15 out of the 19 referred somone with it. That is rediculous, how bout in 2 months when these new recuits direct debit comes out its going to be an extra 330 dollars in my pocket… for only the cost of $150, I dont know about you but when a form of marketing brings me in 20 fold what i have spent i think thats a good promo.
I also dropped them off 8 of them to 5 business that i do referrals with, and told them that I have spent $110 dollars per card( which is on the card) for them to give to there most exclusive clientelle to make it look like they are doing there clients a favour but in turn there just making me money.
Then i rang up the local hockey under 20's team and gave them 8 gift cards for the players that need it the most.
Talk about a great idea man.. I cant wait for it all to move forward..

Thanks

Rick Kaselj @ 6:09 am #

Steve – great vid. What a tip. Thanks.

angel @ 6:19 am #

You are awesome! I love the way your mind works :) thank-YOU!

Georgette Pann @ 6:21 am #

hi
definately will check out PlasticCardExperts.com

Steve you have done it again. Your strategies are the best. I have used these cards and its worked wonders for me..

Steve!

I'm getting after it on these. Bedros showed me a sample in Seattle and it blew my friggin mind.

In fact, I'm going to raise my bootcamp rates so I can give away higher value cards and everyone will become referral machines.

Kick ass!

~ Luke

Bobby Kelly @ 7:25 am #

Steve love the idea. Will keep you posted. Gotta get off the post and order some now.

Bobby

Karlton @ 7:25 am #

That is awesome Steve! I am immensely grateful for the info and your sharing and teaching attitude. You live it before you share it and that adds power.

Graciously and Appreciatively,
Karlton

Aron @ 9:06 am #

this is sick!
i see they even have them with embossed numbers like a real credit card!

love it!
aron

Dave Whitley @ 9:21 am #

Awesome stuff!

ADAM!!!
Your discount card for biz networking is friggin genious!
I'm gonna call that one the Down Unda Method lol
Keep it up cuz you ROCK dude!

Steve

Tj Bruss @ 10:15 am #

awesome post im going to invest in this !!!!

Steve, freak'in killer post dude. When I shared this tactic that you created at my renegade fitness marketing workshops trainers were blowing away.

Now I'm getting emails from them saying how it’s working like gang busters!

Great post… I'll see you and big Chris on Friday for date night (not with each other but with our wives…lol)

Justin @ 10:40 am #

Hey Pick up artist,
Your wisdom is money as usual.

Quick question about people trying to double dip with the card and your 2 weeks free on your site. I think you answered it in the vid, but just want to be clear. You know that there will always be some people that will try to get as much as possible out of a situation as they can.

What is the best way to deal with this?

Best Regards,

Justin

Kaiser S @ 11:43 am #

Steve! The Bootcamp Master – Excellent video -

Rafael Moret @ 1:18 pm #

ANOTHER KICK ASS POST!!!!

I'm using the cards right inside the Gift Pak my Campers Get when they Enroll!!!

Rafael
http://GolfFitnessBootCamp.com

Steve,
Great idea.

Question:
Do you trade the cards in for 2 weeks free. Similar to your 2 week trial?
Or, do you use the cards as a $100 credit towards the normal monthly fee?

Thanks. :-)

Angie @ 3:54 pm #

I am so on this! I have been looking for that "thing" to offer my clients to light a fire under them to get me more referrals and this is it! Good stuff Steve!

Steven Morris @ 7:24 pm #

Used these for the first time today. Gave them to the chiro, tanning salon, and a hair place. It's amazing how much more respect people pay these vs. paper cards.

It's insane. I'll let you know how it goes in about 2 weeks.

Coach Charles @ 8:14 pm #

Steve, How did you get the 1000 for $260 deal? Their site shows $265 + $60 for the magnetic strip.

Thanks,
Coach Charles
FitHealthJournal.wordpress.com

Ali Ruddy @ 8:32 pm #

YES!!! People love these valuable gift cards. Keep dominating!!

thanks mate, great idea – time to put into action right now.

Hey Coach Charles…
The funny thing is, I don't even use a card scanner for the magnetic strip… I just made is a solid black graphic… Looks the same LOL and saved me 60 buck-a-roos

Steve

Hey Alexander,
On the back of my card it say "Can not be combined with and other promotion… Since the "Get first 2 weeks free" is a promo… They have to use one or the other… oh and it says for first time clients only… So they can only get two weeks free out of it which is what I give away anyway….

Note.. I have them fill out my agreement, CC and all with the understanding that if they don't email me that they don't want to continue after their FREE 2 weeks, there card will automatically be charged!

Hey justin, Check my response to Alexander… I answer how that works…
Keep dominating,
steve

Hey Jock,

No, I use my post cards display ads for other businesses… They are more visible..

But I give some to the owner/manager to pass them out prsonally and I also use them to mail to the business database.

Keep killin it
Steve

April 16, 2009

Adam Toohey @ 8:41 am #

Steve.. haha the Down Unda Mthod… awesome dude… happy to help and thanks for the kind words.. These Vids of yours are truly awesome. Anyone that let's them go by without taking them on board is 17 VBs Short of A Slab… ie: Brains in Ass… :)

Make it happen folks

AT

You're phenomenal Steve! ANOTHER killer idea.

ben @ 3:58 pm #

Steve:
how do you talk with jt venture business and how to cross promotional with them? do they pay you or just a trade off?

this is a great idea.

Mike Bach @ 4:10 pm #

With human billboard and this you must have referrals coming out of your ears man.

Checking UK for suppliers now

Mike

In general you enter a JV with a giving hand… A great way to build an instant bond, with let's say a tanning salon, is to tell them that you are interviewing the top tannign salons in your city so your clients will know where to go… Do a video interview with them and really pump them up big time… They will love you for it and want help you in return.
I have a special method called the bonus referral method that I just posted on my blog,

The law of reciprocity kicks ass!

Steve

April 19, 2009

Shane @ 3:02 pm #

I've found this source for my UK brethren http://www.e-printing.co.uk/plastic_card.htm

April 20, 2009

Bobby @ 9:45 am #

Steve this is insane . I cant wait to try this.

April 22, 2009

Matty Holmes @ 10:46 am #

This is killer man I am going to do this for sure!!!

-Matty Holmes

Jason Yun @ 8:01 pm #

Steve, Thanks! In the process of getting my design done now!

May 12, 2009

NII WILSON @ 9:26 am #

Another killer post. Adam thanks for the tips man

I don't know how the hell I missed this one.

@STEVE:
I wish I would have saw this earlier. I will give the fliers out to businesses and give the plastic cards to people I meet.

Damn how did I miss this post????

LEGAL SHIIIIIT…just thought I would add this full legal info that people should have on all their cards or even posters.

Restrictions apply. Can not be combined with any other offer or promotion nor is it valid on previous sessions or boot camp participants. LIMITED AVAILABILITY

May 17, 2009

Karen @ 1:06 pm #

Hey there!
I could only hear the first couple of minutes of this. How do I see the whole thing?
Thanks so much!
Karen

May 23, 2009

Hey Guys,

For everyone Down Under, http://4colourprint.com.au/ look the goods.
They sent me some samples and I am going to place an order this week.
ATM, you can get 500 for about A$150 delivered.

Get to it.

james

May 27, 2009

Carlos Payte @ 2:54 pm #

I love this idea and will definitely implement once I receive my cards. I ordered them on May 5, and still have not received them. Has anyone else had a tough time getting your cards?

June 3, 2009

JJ Brawley @ 1:32 pm #

I ordered my cards within hours of watching this video… Which was what a WHOLE month ago now? I'm not to impressed with their level of customer service. Really slow on responding to my emails and they over charged my credit card and told me they would give a refund, but have yet to do t. That was two weeks ago… Perhaps you have some influence over them Steve? The marketing idea is supreme! But I may have to find another company to order from….

JJ Brawley @ 1:36 pm #

Any chance you could post a sample of one of your contracts Steve?
I'm referring to the post you made to Alexander.

"Hey Alexander,
On the back of my card it say "Can not be combined with and other promotion… Since the "Get first 2 weeks free" is a promo… They have to use one or the other… oh and it says for first time clients only… So they can only get two weeks free out of it which is what I give away anyway….

Note.. I have them fill out my agreement, CC and all with the understanding that if they don't email me that they don't want to continue after their FREE 2 weeks, there card will automatically be charged!

June 12, 2009

Lisa Pozzoni @ 11:50 am #

I always save these emails along with Bedros' for when I have time to get to them…I know this was posted in April but I finally looked at it and it's a great idea! Just saw the balloon one too..
thanks for all your tips and for helping us inspire the world to fintess!
Lisa

September 11, 2009

John Thompson @ 1:33 pm #

This video is awesome. Definitely a great idea.

You could package these videos up into a DVD and sell them.

I don't want to make this seem like I'm turning this comment into a forum post, but definitely DO NOT order from plasticcardexperts.com. They advertise order completion in 7-10 days and I ordered mine over 6 WEEKS ago and still have not received them. Customer service is horrible and they never call you back. I was promised delivery two different times after calling and complaining and they said they would over night them to me, and I still didn't get them.

Sorry Chris for posting a lame rant on your blog. The Videos are definitely awesome!

September 22, 2009

Allan Fine @ 7:00 am #

So what is the best company that any one ion the USA or Canada has found to order these from?

October 28, 2009

stewart @ 4:57 pm #

Don't use plastic card experts based in Navada. Lies about delivery, will not answer phone. A month later still no cards.

November 4, 2009

Tina @ 4:27 pm #

Any recommendation where to get plastic cards?
In the USA?

January 13, 2010

Leslie @ 10:19 am #

April 3, 2010

Jeff Kaizen @ 1:33 pm #

Plastic Card Experts are running a special right for 250 cards for only $125.. and 500 for $199… just got my first 500 in, they are beautiful.

August 24, 2010

Tony M @ 6:36 pm #

Just came back to this video after a year and its still awesome.

Leave a Comment

Fields marked by an asterisk (*) are required.

Subscribe without commenting



Submit this form

Navigation

Fitness Marketing | Starting a Personal Training Business | How To Get Personal Training Referrals | Personal Trainer Marketing | Health Club Marketing | Advertising a Personal Training Business | Selling Personal Training

Contact | Terms Of Service | Privacy Policy | Earnings Information | Site Map

Copyright ©2010

* Results are not typical. Advertised results are only typical of people who worked their tails off and followed every one of the fitness marketing strategies and personal training tips that I outline on my site to really explode their fitness business. Also, if you click on a link on my site to someone else's product, there's a good chance I'm makin' a profit off of it, probably even a steep one.
Home About Build Your Business Success Stories Contact Member Login
Login