Guest Post by Steve Hochman
For Six-Figure Boot Camp Income And A
“Do What I Want, When I Want” Lifestyle…
5-Part Mini Series to boot camp domination
(Part 3) My Top Secret Plastic Card For Getting MASSIVE Boot Camp Referrals
HEEEY, it’s your friend Steve Hochman here with (part 3) of the How To Be A Boot Camp Dominator mini series.
Last week I unveiled my secret to taking your boot camps from good to GREAT by doing what I call “Themeing” your workouts and using my A.P.E S.H.I.T. principals (Appreciation, Passion, Enthusiasm, & Setting, Highly, Inspirational, Themes)
Now, this week, I’m gonna show you how I accidentally uncovered a referral getting technique that is so NINJA, it will literally revolution our fitness industry when it comes to referral marketing.
Check it out
This was such a HUGE aha moment for me and I wanted to share it with my good buddy Chris McCombs and KickBackLife first.
(I ordered my plastic cards from PlasticCardExperts.com)
Be sure to leave me a comment and tell me what you think, other creative ways your gonna use your plastic cards and any other tips!
And..
Stay tuned for (Part 4) How I use my “No One Left Behind” technique to easily train huge boot camp groups – even when everyone is on different fitness levels.
See YOU at the next level,
Steve Hochman is a fitness boot camp marketing expert, check out Steve’s brand new boot camp marketing and business building blog at SteveHochman.com, it’s a pretty killer blog
Let me know what you think about Steve’s fitness boot camp marketing blog post by leaving a comment… and add a few tips of your own…
dude, just heard about these babies
nice call steve – u da man!
–z–
Hey Steve
I can't believe this. This is a killer strategy. I had given out Free 1 week, 2 week and 4 weeks workout coupons on self-printed paper and haven't got a single soul. I believe there is no perceived value when the coupon says it's FREE and it look cheap on self-printed paper. Having $100 value on a plastic card is just awesome. I got to try this.
TC
http://www.tcpersonaltraining.com
Hey Steve thanks for the great post and killer boot camp strategies.
Hey thanks Zach!
Btw… Every single person I talk to says "I love Zach!"
Keep rock'n hard dude,
Steve
Hey TC,
Be sure to let me know how much ass you kick with those magical plastic cards!
Keep up the great work in Perth!
I have gone thruough yours,chris's abd bedros's sites like a maniac in the last few weeks, over and over again. trying to learn as much as possible about the industry i just got my self involved with
I never ever saw this post coming. fantastic mate. Keep it coming.
I have no idea what to expect in the next video. but i am sure it will be at the Ninja Grandmaster level lol
Cheers Gray
Steve,
This is the shit! I talked about this at my last mastermind meeting after my buddy Fred brought it up.
My graphics guy just sent me the 1st draft yesterday and I'm about to unleash the fury at my camps to bring in referrals.
I love this idea!
Donovan "DFitnessguy" Owens
OH MY GOODNESS Steve, this is pure genius.
One feels so appreciated when they receive gift/cards, and to take that idea (plastic cards have money value) that is burned into our consciousness as a society is just great! Hey STARBUCKS uses it when they give you a couple free internet hours AT THEIR LOCATION if you buy a $5 dollar CARD to use that has the scratch off code strip on the back (most people's purchases are probably about $5 dollars so you mine as well get an extra couple of internet hours).
They are super successful and if they use the power of those magnetic cards it makes sense for smaller businesses that want to be successful to use them as well. Great Post Steve!!
Bugger me Knackers you have just blown this bootcamp marketing shiz OUT THE WATER…
The Plastic Cards Server has crashed… They are now SOLD OUT and having to order more plastic.. so you could say they are flat out like a lizard drinkin..
(actually thats all horse shit but I have no doubt they are busier now because of this vid)
Awesome stuff mate .. and this isn't even Project X yet… may Skippy help us all…
Adam Toohey
HEY GUYS… AN IDEA..
Steve.. not sure if you have tried this or know anyone that has… BUT
I notice they have Discount Cards on the site… WHAT IF… you teamed up with businesses in your local area (you pay for the cards in exchange for having their name out on it offering say 10-15% off some service or goods) and then give them out to all of your NEW Signups?
Go into the business with a giving hand say Hey I'd Love to promote your business I am getting 20 new people per month.. here's what we can do… something to that effect
Let me know if you have tried this, or if not what your thoughts are..
Cheeers
Adam T
Oh more ideas…
If you wanna improve your Bootcamps or you are wanting to launch a product and need some market research done… Offer them as a gift in exchange for their participation…
If you are giving mini seminars or what not in your area… take some with you and give them out at the end of the speech.. or better still.. Raffle them off.. (free raffle) but make it into a competition depending on how many ppl are in the audience… bigger perceived value and people go nuts over competition draws…
EVEN BETTER… actually charge money for them but have the money that you make from them go to The Red Cross or some other local charity…
Damn… ideas are just flowing through…
I look forward to hearing other blokes and sheilas ideas…
Oh and if you have YOUR Logo on the card… it's awesome Ninja Branding
ok enough from me
AT
Steve,
Killer post mate…
Seriously anyone out there who is doing bootcamp…listen to what steve says and do it…not in a couple of days or weeks…do it now, it will pay unbelievable dividends.
I am a 19 year punk kid from Australia, I have done exactly what he says and I already have 5 paying clients after 5 weeks…and I had never taught a single boot Camp before…if I can do it, anyone can.
Steve….One question
Do use these plastic cards for all of your business joint ventures instead of your postcards ?
Cheers
Jock
Ordered those babies 2 weeks ago after listening to your audio interview with Chris. Thanks for the killer info!
Wow Steve! I'm loving your posts! I just sent out the email 2 days ago to my list using the strategy in part 1 and I already have 8 signed up and I'm not even starting the camp for another 2 weeks! Can't wait to implement this strategy b/c it's a goldmine!
great idea I used these in the past with my last employer
forgot all about them until you brought this up
nice job once again
Im going to order some today for my bootcamp
thanks
Hey Steve,
I saw you say this briefly before i think a couple of weeks ago. Its a killer idea, so as soon as I saw it I put it into place with my existing bootcamp recruits and and bam 15 out of the 19 referred somone with it. That is rediculous, how bout in 2 months when these new recuits direct debit comes out its going to be an extra 330 dollars in my pocket… for only the cost of $150, I dont know about you but when a form of marketing brings me in 20 fold what i have spent i think thats a good promo.
I also dropped them off 8 of them to 5 business that i do referrals with, and told them that I have spent $110 dollars per card( which is on the card) for them to give to there most exclusive clientelle to make it look like they are doing there clients a favour but in turn there just making me money.
Then i rang up the local hockey under 20's team and gave them 8 gift cards for the players that need it the most.
Talk about a great idea man.. I cant wait for it all to move forward..
Thanks
Steve – great vid. What a tip. Thanks.
You are awesome! I love the way your mind works
thank-YOU!
hi
definately will check out PlasticCardExperts.com
Steve you have done it again. Your strategies are the best. I have used these cards and its worked wonders for me..
Steve!
I'm getting after it on these. Bedros showed me a sample in Seattle and it blew my friggin mind.
In fact, I'm going to raise my bootcamp rates so I can give away higher value cards and everyone will become referral machines.
Kick ass!
~ Luke
Steve love the idea. Will keep you posted. Gotta get off the post and order some now.
Bobby
That is awesome Steve! I am immensely grateful for the info and your sharing and teaching attitude. You live it before you share it and that adds power.
Graciously and Appreciatively,
Karlton
this is sick!
i see they even have them with embossed numbers like a real credit card!
love it!
aron
Awesome stuff!
ADAM!!!
Your discount card for biz networking is friggin genious!
I'm gonna call that one the Down Unda Method lol
Keep it up cuz you ROCK dude!
Steve
awesome post im going to invest in this !!!!
Steve, freak'in killer post dude. When I shared this tactic that you created at my renegade fitness marketing workshops trainers were blowing away.
Now I'm getting emails from them saying how it’s working like gang busters!
Great post… I'll see you and big Chris on Friday for date night (not with each other but with our wives…lol)
Hey Pick up artist,
Your wisdom is money as usual.
Quick question about people trying to double dip with the card and your 2 weeks free on your site. I think you answered it in the vid, but just want to be clear. You know that there will always be some people that will try to get as much as possible out of a situation as they can.
What is the best way to deal with this?
Best Regards,
Justin
Steve! The Bootcamp Master – Excellent video -
ANOTHER KICK ASS POST!!!!
I'm using the cards right inside the Gift Pak my Campers Get when they Enroll!!!
Rafael
http://GolfFitnessBootCamp.com
Steve,
Great idea.
Question:
Do you trade the cards in for 2 weeks free. Similar to your 2 week trial?
Or, do you use the cards as a $100 credit towards the normal monthly fee?
Thanks.
I am so on this! I have been looking for that "thing" to offer my clients to light a fire under them to get me more referrals and this is it! Good stuff Steve!
Used these for the first time today. Gave them to the chiro, tanning salon, and a hair place. It's amazing how much more respect people pay these vs. paper cards.
It's insane. I'll let you know how it goes in about 2 weeks.
Steve, How did you get the 1000 for $260 deal? Their site shows $265 + $60 for the magnetic strip.
Thanks,
Coach Charles
FitHealthJournal.wordpress.com
YES!!! People love these valuable gift cards. Keep dominating!!
thanks mate, great idea – time to put into action right now.
Hey Coach Charles…
The funny thing is, I don't even use a card scanner for the magnetic strip… I just made is a solid black graphic… Looks the same LOL and saved me 60 buck-a-roos
Steve
Hey Alexander,
On the back of my card it say "Can not be combined with and other promotion… Since the "Get first 2 weeks free" is a promo… They have to use one or the other… oh and it says for first time clients only… So they can only get two weeks free out of it which is what I give away anyway….
Note.. I have them fill out my agreement, CC and all with the understanding that if they don't email me that they don't want to continue after their FREE 2 weeks, there card will automatically be charged!
Hey justin, Check my response to Alexander… I answer how that works…
Keep dominating,
steve
Hey Jock,
No, I use my post cards display ads for other businesses… They are more visible..
But I give some to the owner/manager to pass them out prsonally and I also use them to mail to the business database.
Keep killin it
Steve
Steve.. haha the Down Unda Mthod… awesome dude… happy to help and thanks for the kind words.. These Vids of yours are truly awesome. Anyone that let's them go by without taking them on board is 17 VBs Short of A Slab… ie: Brains in Ass…
Make it happen folks
AT
You're phenomenal Steve! ANOTHER killer idea.
Steve:
how do you talk with jt venture business and how to cross promotional with them? do they pay you or just a trade off?
this is a great idea.
With human billboard and this you must have referrals coming out of your ears man.
Checking UK for suppliers now
Mike
In general you enter a JV with a giving hand… A great way to build an instant bond, with let's say a tanning salon, is to tell them that you are interviewing the top tannign salons in your city so your clients will know where to go… Do a video interview with them and really pump them up big time… They will love you for it and want help you in return.
I have a special method called the bonus referral method that I just posted on my blog,
The law of reciprocity kicks ass!
Steve
I've found this source for my UK brethren http://www.e-printing.co.uk/plastic_card.htm
Steve this is insane . I cant wait to try this.
This is killer man I am going to do this for sure!!!
-Matty Holmes