Fitness Website Conversion Secrets

Hey what's up? … it's Chris here…

Hope everything's going great for you… things have been pretty awesome here… hitting the weights hard and filming the nutty documentary I'm making with Bedros… on top of that, taking care of my coaching clients, hanging out with my family and spending a little time on the ole' Harley (=

If you've been following this blog for a while, you're probably aware that I get all my clients from the internet, in fact I get enough clients from the internet in my local area to keep 15 trainers busy… we literally get new clients just about everyday and it's more than enough new clients for the 15 personal trainers we have training them.

Now, when it comes to getting a ton of new fitness clients from the internet… there's really only two things you need to focus on… traffic and conversions.

It's really that simple… get the traffic and then convert the hell out of it ( sounds like a religious thing but is isn't)

Here's a little more on each…

1. Traffic - Getting traffic to your website

Now there's a ton of ways to get traffic to your site, but for a local personal training business, boot camp or fitness studio, my favorites are…

• Google Organic
• Google Adwords
• Google Pay-Per-Click
• Craigslist
• Facebook Ads ( Josh Carter did a video on this recently which I posted here )

2. Conversions - Getting people to take the action you want them to take

This action could be getting people to…

• Call to learn more
• Register for your boot camp online
• Fill out an online contact form
• Make a purchase
• Opt-in to be on one of your email lists by giving you their email in exchange for something with a perceived value
• Whatever the hell it is you want them to do

( By the way, all of this is covered in a step-by-step fashion in the Market Annihilator program which you can learn more about here )

Now, traffic is great, but if you can't convert that traffic you're not gonna get a whole lot of clients from your site… in fact I'll wager that you'll get VERY few

Recently Zach Hunt made a video for the members area of this blog… it's loaded with all kinds of tricks you can use to maximize conversions on your fitness website….  I'd thought I'd share it with you here

And if you'd like to see a ton more videos like this to help you get more clients in less time, as well as have access to a bunch of tools Zach and myself use that literally do a bunch of our "client-getting" for us… then just go to this page here

Be sure to leave a comment letting Zach know what you think about this video