If I Had To Start My Personal Training Business All Over Here's 20 Things I Would Do

Hey there… hope you're doin' awesome… all's great here… this post has some great fitness business building tips

Been hitting the weights pretty hard lately after a 3 year lay-off

In the last month I gained 15 pounds but lost 4 inches in my stomach ( went from 327 up to 342 but I'm definitely quite a bit leaner… I'll have a six pack at around 250lbs or 260lbs… guns are 20.5 inches and already have some veins poppin' out in them)… I'm stiff-legged deadlifting 375lbs for eight, shrugging 475lbs for fifteen EASY and strict bent-over barbell rowing 275lbs for ten… no bounce at all… not the kind of big weights I used to hit, but I've only been back a month and hell, I almost 40… thank God for muscle memory, it looks like all those years I focused on powerlifting weren't wasted after all

I think my hernia popped out again though.. the little f*cker… had it fixed surgically around 3 years ago… and not that thing is back dammit… but I'll deal with that down the road

This post is about what I would if I were to start my personal training business today from scratch knowing what I know now… these are pretty much the things I did do.. some just took a few years to figure out… so this time I'd do em' much earlier in the game

Right now it's 1:18pm on a weekday and I just got to work… what does today consist of?

• About 20 minutes of emails, which I just banged out
• Then I helped a coaching client dramatically increase the conversions on his website, before he was getting about 1% of web visitors into his training program, the improvements we made should get him up to between about 5% and 10% conversions, probably closer to 6-7% … this took around 30 minutes ( Here's the program he's in by the way: Click here to learn more about the coaching program )
• Now I'm writing this blog post and will soon load it up into email broadcast management system
• Next I'm writing an article and creating two videos for next months sold out Fitness Marketing Manifesto
• Then I'm gonna through this months to-do list and prioritizing things… mostly focusing on my critical 5%… which will mostly be helping my coaching clients blow up the living sh*t out of their personal training businesses and boot camps… working on two product launches I have coming up within the next month of two… and raising a million dollars for the Make-A-Wish Foundation with my buddy Bedros… we're doing this through the documentary we're making on the sub-culture of internet marketing

I'll be done around 5:30

Thank God my personal assistant is so on top of her stuff, don't know what I'd do without her… and my wife Sarah has been handling a lot of the important administrative parts of the business as well… they make my life a lot easier… I trust your delegating out as much as possible as well

Today I'm up to about 10 sources of income and really don't work much more than part time hours ( that's the beauty of proper internet marketing)… but let's say I had to start over today from scratch what would I do?

Here's the most important things I would focus on…

1. Set specific goals with timelines, and have a plan to reach those goals
2. Make sure wherever you train it's an awesome environment… luckily I trained at Hochmans gym and that place had possibly the best energy in the world and was EXTREMELY fun ( I still have about 6 or 7 of the trainers who work for me over there)
3. Do group training and boot camps
   
4. Read this blog, Bedros's blog and Steve's blog everyday or as often as possible
5. Focus on helping people, start with taking on about 30 free people who can pay with referrals ( I explain the process here)
6. If your heads not right, get it into a better place by studying and applying stuff from Napoleon Hill, Bob Proctor and Maxwell Maltz
7. Read Dale Carnegie's "How to Win Friends and Influence People" and treat everyone like that book says
8. Survey your market and find out exactly what they want, then sell em' that and sneak in what they need along the way
9. Collect a display a MASSIVE stockpile of before and after pics
10. Get a direct-response "greased slide" sales site and optimize it for the search engines, with LOTS of optimized pages
11. Send a TON of links to the site using your main KW's as the anchor text to the appropriate pages
12. Focus on dominating Google Organic with "double listings" for every single one of your keyword phrases mixed with every single location that people would reasonably drive from to see you
13. Get listed at the top in Google Local and get lots of positive reviews
14. Get 10-12 Craigslist adds up a day on an AM / PM rotation using good solid direct response in the ads
15. Get Facebook ads up an rolling and make sure you track it and tweak it all correctly so you can turn a big profit
16. Get good at using the local based strategy for Google Adwords, paying as little per click as possible while still getting as many clicks from targeted traffic as possible
17. Set up referral systems
18. Set up retention systems
19. Document and systematize as many aspects of the business as possible AND find the right people to do as much of the work for you as possible
20. Network with people who you can create win/win business relationships with

Well, there ya go… 20 things I would do right away if I had to start all over

If you'd like to learn more about a few of these areas, here's what I recommend…

To dominate all the internet stuff like Craigslist, Facebook, Google Local, Google Adwords, Google Organic as well as having a client generating sales site… then you'll definitely want the Market Annihilator… just click here to learn more about it

And if you'd like a little more hand holding and want me to help you personally in a one-on-one environment then I recommend this program right here … however it's not for people who are cheap or dead beats … but if you're willing to invest in your business and are a go-getter, then check it out

And if you already kick butt at all the internet stuff and are getting lot's of new clients on a regular basis from online, but your overwhelmed with the client load and wanna systematize and outsource as much of your business as possible, then I recommend this right here

Alright, well that's about it for this post, let me know what you would if you had to start your business over from scratch today in the comment section below…