31 Different Types of Blog Posts To Help Build Your Tribe

A Fitness Blogging and Marketing Post By Chris McCombs

Hey there, hope you're awesome… right now I'm in the middle of a mini-vacation and about 26,000 feet up in the sky… I'm on my home from The Fitness Info Summit and a few days at Disney World with the fam.

On the plane I just watched ‘Sin Nobre'…. KILLER flick… probably my favorite of the year along with ‘The Hangover' … I wanted to see it in theaters but the wife ain't into serious dramas or foreign films with subtitles… so seating in my first class seat while the rest of the plane slept was my perfect chance to enjoy this little gem of a film. ( By the way, flying economy is totally out of the question when your 6' 6")

The Summit was awesome, myself as well as my good friends Bedros Keuilian, Steve Hochman, Craig Ballantyne and Vince Delmonte all delivered the goods on how to create a six or seven figure fitness information business selling what you know… basically packaging your expertise and knowledge into a "how to" product that you can sell over and over and over…

Lemme correct that… packaging your knowledge into a product and letting your websites as well as other people websites and email lists sell it over and over and over.

There's nothing like having your own successful line of info products doing the work for you… dvd's, memberships sites, audio programs, books, you name it… all doing the work FOR YOU.

Anyhow, if you were one of the hundreds of fitness trainers who attended the Fitness Info Summit this past weekend I want to say "thank you" for coming and it was a pleasure having you.

And if you were one of the countless trainers who came up and told me how much you enjoyed my presentation on blogging… I want to thank you for all your positive energy, it really means the world to me.

I hope you enjoyed the pics of Steve and Bedros I put on the big screens … they're going to all these cool parties and parades and aren't inviting the rest of us… but at least they sent us these pictures…

In my presentation at the event, one of the things I covered was some of the different kinds of blog posts you can use to build your tribe of buyers… your tribe of raving fans who love spending money with you and will buy pretty much everything you ever put out.

Here's some of the different kinds of blog posts you'll wanna use… just remember, storytelling, connection and wit are three of the big essentials when it comes to having a successful blog like this one… there's TONS of information out there… so not only does your information need to be the best, it ALSO needs to be the most enjoyable to consume.

Cuz don't forget, most people live an existence that fluctuates between mild and intense boredom around the clock… and YOUR blog should not only educate them, it can also help to lift them out of that state. ( Which will keep them coming back again and again)

And keep in mind, your posts can be a hybrid of a few different types of posts… many of my posts here on Kick Back Life are a hybrid of three or more of these…

1. Adventure - Share an adventure you went on recently.. and maybe a lesson you learned along the way or a secret you discovered.

2. List - 7 Ways to ______________, 43 Reasons Why _______________ , The 17 Best _____________

3. Stirring the Pot - Doing something a little controversial or edgy that might bring up some strong emotions, viewpoints and beliefs among your audience.

4. Social Proof - Posts that demonstrate that your tactics work, based on the results others have achieved from using them… also included are posts that get a TON of comments

5. Launch Posts - Posts that build anticipation and desire for a new product or service you have coming out

6. Contest - Run a contest post where the winner or winner gets _________

7. Interview - Interview experts in your field and make a post out of the audio, video and/or transcripts

8. Series - Create a series of posts that all share the same theme ( like Hochmans AWESOME Boot Camp Marketing Domination mini-series he did for Kick Back Life.)

9. Quick Video Post - Bust out super quick two to ten minute video posts ( these are the fastest and easiest types of posts of all)

10. Insight - Give unique insight into a subject

11. How to - Good ole' fashioned ‘how to' information

12. Humor - funny posts ( like the one I did about dealing with weird fitness training clients) … this is also a "how to" post hybrid

13. Reviews - Review a book, product, service, workout, diet, whatever… and you can either make this an affiliate review or a straight unbiased review

14. Pitches - A post where the entire goal of the post is to pitch or plug a product or service

15. Content Plus Plug - You give quality content AND plug or pitch a product or service

16. Rant - Basically you go on a rant ( these can be SUPER fun)

17. Going after the Enemy - Go after something you oppose - like a certain type of diet, or workout… and just friggin tear it to shreds ( Just make sure not to come across too negative… or you'll look miserable and insecure)

18. Strange Parallels - Point out the strange parallels between two totally non-related things… like I did with my 7 Things Pick-up Artists and Savvy Marketers Have in Common ( these posts are great for going viral)… this is also a "list post" hybrid

19. Surveys - Survey your audience to find out what they want, what they fear, what frustrations they have, what their favorite ___________ is… these can get a massive response sometimes and really help you to understand your market and what they want. Survey posts can also just be for the fun of it.

20. Case study - One way to do it is kind of like a testimonial but more told in a story

21. Profile - Profile something or someone

22. Resources - List some helpful resources

23. Link Love - List a bunch of useful and helpful links

24. Problem with ______ - Point out the problem with something

25. Motivational - A post written to motivate your readers

26. Debate Posts - Get a debate going back and forth on your blog

27. Help Me - Ask your audience to help you something

28. Need Your Opinion - Ask your audience for their opinion on something ( like this one I did about a blog comment I'd gotten ) … this is also a stirring the pot / social proof post hybrid

29. The Mighty Cause - Write a post for a good cause, to get people to help out with some kind of charity, do something philanthropical,  or to show support for someone of something

30. Guest Posts - Posts you get other people to write for you

31. Collaborative posts - Posts you get a bunch of other people to contribute the content on… like my 43 Killer Fitness Marketing Tips post

Well, there ya have it, a few of my favorite types of blog posts… this list is far from complete, but these should get you heading in the right direction.

And if you see Steve and Bedros at some of those cool looking parties and parades, be sure to say hi!

Would love to hear your comments about this post…