This is a Fitness Marketing Guest Post by Craig Ballantyne
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Best Kinds of Testimonials For Yor Fitness Site
Posted in December 23rd, 2009 under Copywriting Tactics
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Hey Craig
Thanks for your awesome marketing tips! I've been collecting testimonials from clients and that really helps in the business.
What about the the whole FTC scare, doesn't that put us in a pile of trouble if we use before and after pics?????
Craig & Chris you nailed. I do this exact same thing cause I want all my prospective clients to directly related to the exact type of person I coach. When they hear one of my colleagues say something that really just makes me look like a fit coach with knowledge and we all know that knowledge isn't power. Power lies in actions and real life client testimonials truly present the power of the results we can get from our programs.
Thanks again guys!
Bob Garon
Awesomwe bro, makes sense!
Hey Craig,
Great info, totally agree! I get all my clients to take before and after pics, they definitely bring in loyal clients.
Good point. That's like a job applicant using friends and family members as references- insignificant and not honest and objective. Prospective clients are concerned with what results you'll get them, not what your buddies have to say or the alphabet soup after your name either.
T, you need to talk to an attorney to confirm that you are using Before and After pictures in a way that won't get you in trouble, but you are still able to use them as long as you conform to the FTC guidelines. It's not quite as bad as people initially thought.
If you look at major fitness products online they are still using before and after pictures, they have just altered the text/disclaimers on their ads.
The FTC guidelines, are, in my opinion, a much bigger issue for affiliate marketers than they are for testimonial producers. You can listen to a comprehensive article on it here:
http://www.igottatellyou.com/blog/ftc-change-interview/
Good stuff Craig … still waiting for TT Bootcamps 2.0 … let's have it!
Hi Chris and Craig, this is very much on point. I also tried the challenges that Craig talked about in another video and my clients just loved it! These challenges will be a weekly part of my bootcamp. Thanks for the tips!
Anna