How to Take Advantage of Big Chain Clubs Marketing Efforts

A Fitness Marketing Guest Post by Zach Hunt

I’ve never had very good luck with the law…..or authority for that matter. Not that I don’t respect it, just somehow I gravitate toward getting in trouble, without even trying…

When I was in grade school, I knew the principal on a “how you doing today” basis. Even getting suspended for 3 days for, get this, throwing a Frisbee at a younger kid and it hit him in the head. To this day I plead innocent, but the teachers had it out to get me I don’t know. I got multiple detention sessions and well was even known as a bully to some people….although I really never was a mean person =)

If you remember the blog post, just this last year I was accused as a ramped snow plow shooter in my city. I even went to jail, according to the news, good thing I didn’t know about it. I would have been frightened.

You can see all about that incident here… and how it actually ended up being a good thing for my business.

Well just this last month I had another run in with the law, but this time on a national scale…

So I really enjoy internet marketing for my local fitness business. There’s no better feeling than knowing you’ll get a consistent stream of new quality leads without doing a thing. Those leads will convert into paying clients, and you’re business will continue to flourish without you putting forth an extra ounce of effort.

But here’s where the problem came up. Like the title of this article says, you can really kick your online presence into high gear with some of the strategies Chris and I share in the Market Annihilator, by taking advantage of other high profile big chain clubs marketing efforts. When someone searches for another club in your city, your website should come up, pure and simple.

Here’s where this gets interesting…

Apparently my website caught the attention of a national franchise attorney’s office or something, wish I still had a copy of the letter, and they sent me an official letter saying something to the effect of my website was hurting their rankings on the local level and asked me to take it down. Anyway this was quite amusing and flattering I guess, cause I wasn’t posing as that other company, I wasn’t even mentioning their name in my website or articles. I just used some solid SEO tactics like we show in the Market Annihilator.

There was even another case where a local club called my 800 number to complain because my website was ranking for their exact keyword (their company name) “above their website” and their clients were calling me to setup appointments. The company name was a fairly generic fitness term, so there’s nothing I could really do about it.

Here’s where this can benefit you…

Other companies spend a lot of money to generate marketing awareness in the public. Big chain clubs advertise on TV, radio, and whatever else to try and pull people in as brand advertising. A large portion of the people that see these ads may respond, but just not toward the actual company being advertised. They may go online and search local fitness clubs or get fit your city or even if they do search “big chain clubs your city”, you can have your website pop up.

That way you can take advantage or their marketing efforts and pull in their traffic, so to say.

This is a fairly advanced tactic and can be very powerful. You can’t imagine how many people say they were searching for “this club” or “that club” and stumbled upon your website. Now they’re in the door and are a client. It happens all the time, pretty much on a weekly basis. Now I think that’s worth putting some effort into.

Click here to see a recent post where Chris shows you how to get a page to rank high

It’s a strategy Chris and I use both very well and certainly recommend you do the same.

Zach Hunt is a fitness studio owner and Personal Trainer in Spokane WA and contributor to the Market Annihilator, the most in-dept internet marketing program for fitness professionals, helping you to become the dominate fitness presence online in your city.

You Can Grab The Market Annihilator Here