This is a Fitness Marketing Post by Chris McCombs

Hey there, hope you’re doing great and I hope your fitness business is killing it these days.

Ya know, video is a great way to dramatically increase conversions on your website, as it allows you to condense your sales message into a short, but powerful mini TV commercial if you will.

And on video, testimonials are MUCH more believable than is just a picture with text.

Also, if you have lots of unique optimized pages on your site, often times your “text based” sales message won’t be the greatest on every page… since you probably outsourced most of your entry pages to a lower-end writer.

But you can stick your video into each of these optimized entry pages, and still have a powerful sales massage.

One template I like for sales videos on fitness sites is…

1. The Intro (simple… you introduce yourself)

2. State the problem  – examples:

• your visitor having trouble losing weight
• nothing seems to work
• they can’t stick to diets and boring workouts
• just can’t seem to get into shape no matter what they do
• most diets fail
• people hate working out
• who has the time?

3. The solution ( position your service as THE solution to their problem)

4. Proof ( show video testimonials and before and after pics… HOWEVER  – do know that there are some new FTC laws regarding testimonials.. I’d ask you’re lawyer about it as I can’t give legal advice)

5. Call to action – ( tell them EXACTLY what to do – like… “call now”… or “register now”… or “read the rest of this page”… or “leave your email now”… whatever it is you want them to do)

I’d keep your video between 1-5 minutes, and show footage of people enjoying the workouts and throw in some cool music.

And here’s a little tip, using a still video image at the beginning of an attractive female working out can increase the percent of times your video gets watched ( among males AND females)

And make sure to tell people to watch the video with some sort of little copy doodle as well as having a “click to play” button

The image of the video on the right is an example of the doodle, click-to-play button as well as the female ( this is NOT a live video, just an image)

While they don’t all follow this format, here’s some sites with videos that do well…

• http://www.notyouraveragebootcamp.com/
• http://straightupfitness.com/
• http://www.fitconcepts.com/
• http://bootcampsydney.com.au/
• http://www.spokanefitnesscoach.com/

If you want a good sales video for your fitness website, here’s what you should do…

1. Get someone to film highlights of your workouts and testimonials of your clients for a few days  ( Keep in mind, people will want to SEE what your workouts look like in the video… they want a demonstration)

2. Script your sales pitch ( Keep it short and punchy, think quick little soundbites)

3. Next….. Film you talking your sales message

A good way to film it is not to read it and try to go through the whole thing at once…

What works is to memorize a few sentences or a paragraph and talk it, then move the camera in and talk the next part, then move the camera back and talk the next part… so you only have to memorize a little bit at a time… just move the camera in or out every time you “cut”

You can see how I’ve done it in the sales video on this page http://www.marketannihilator.com/ ( Notice how the camera move in and out every time I cut)

4. Then, give it to a good editor and be specific when you tell them you want ( show examples like the videos listed above)

You can find decent film editors on Craigslist… I used to barter out my editing, I trained her in my groups and she edited, it was a win / win relationship

( Oh, and here’s a little trick, if you train groups or boot camps and serve both men BOTH women, throw some of your most attractive females into the video, as this can definitely boost conversions with SOME audiences… just don’t overdo it or you can scare away some of the more out of shape women)

BAM, you’re done. Just get it hosted somewhere like AS3 and get a good player like the JW Player and slap that code on your site… since I’m not good at the tech part of it I just give it to a web guy to slap it up for me ( always good to have a decent web guy on hand)

Traffic and Conversions

Now there’s two main facets to marketing your fitness business on the internet… traffic and conversions

A good sales video can help double, triple, and even quadruple conversions.

But without any traffic, even the best converting site in the world is useless.

Right now, my favorite sources of traffic are…

• Google Organic
• Google Local
• Google Pay Per Click
• Craigslist ( As long as your pumping out the right kind of ads with consistency)
• Bing
• Yahoo
• Facebook Ads

Of all the above, my favorite is still the free Google Organic – and in many areas this can get you new clients everyday if you come up high enough for enough of the right terms ( I explain how to do this in this post here – just click here to read it )

Now there are a few key elements to getting your web pages to the top of the search engines ( especially Google)… they are…

1. Having your keywords in the title tag of the page

2. Having your keywords “in” the page in a natural fashion

3. Having quality keyword links point to your page ( this is hands down the most important one)

Getting links is where most trainers drop the ball, they’ll get their title tags and page content right, but they’ll hardly get any good links pointing to their site… and the links are BY FAR the most important part of the equation.

You see, links are like votes for your site to rank high for a keyword term. The more quality sites that link to YOUR site with your keyword terms, the more votes Google sees that say “Hey, this site should be #1 for this keyword term”

Here’s a blog post that exaplins the keyword stuff pretty well: Search Engine Tactics for Fitness Trainers

And if you’d really like to kick ass at it, I highly recommend the following…

Market Annihilator Simple

I’ve extracted the my top seven strategies for getting clients from the internet and put them all together for you in one handy “client-getting” resource

Until now, these strategies have only been available to my Platinum Level Market Annihilator Members… who’ve payed thousands for them

But I’ve taken the top seven strategies from that program, the FIRST seven things you need to do to get clients from the internet and put it all together in on place for you

And instead of paying thousands, for a super-limited time you can access this information at a super-low rate … it’s called Market Annihilator Simple

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