A Fitness Information Marketing Post by Chris McCombs
Hey there, hope you’re doing awesome
I’m here in Vegas, along with Bedros Keuilian, Steve Hochman, Craig Ballantyne and Vince Delmonte at the Fitness Info 100k Mastermind where we help fitness information marketing professionals create their first six-figure fitness info-product. I think those dudes just took off to a nightclub… but I wanted to send off this email to you before relaxing for a bit… I’m officially on “chill out” time. I’ve got one of those suites overlooking the strip with a GIANT hot tub by the window, I’m about to jump in as soon as I bust out this quick newsletter for you.
It’s about a few things that the most successful fitness professionals do in the world, that most DON’T do, and a lot of this SEEMS unorthodox and the OPPOSITE of what most of us have been taught…
1. We’re actually in the fitness information marketing business, sure we sell fitness, but we’re in the self-aggrandizement business… the business of marketing OURSELVES… fitness is just the NICHE… the money is in YOU
2. We don’t work for money, we create systems that work for us
3. We NEVER compete on price… in fact we don’t even compete… we CREATE markets within bigger markets so NO ONE can compete with us
4. We aren’t overly professional in our sales messages and blog posts… we sell in a VERY conversational tone, NEVER trying to impress people with big words … in fact, slang will often help us make more sales than big scientific sounding words ever could
5. We invest in our fitness information marketing education by purchasing books, manuals, DVD’s, courses, coaching programs and mastermind groups( VERY few fitness pro’s do this)
6. We only do about 5% of things in our businesses… most fitness pro’s try to do a 100%.. the ones who truly succeed outsource everything that needs to be done but not by them personally ( which is the other 95% of the business )
7. We NEVER work for anyone else
8. We don’t look at the market and think “what can I get out of it?”… instead we figure out “What value can I add to it?” … add, don’t take
9. We don’t think in terms of the sale… we think in terms of lifetime values and the next two or three sales down the road
10. We take massive action FAST, even before we completely understand HOW we’re gonna get where we wanna go… we charge forward in the direction of our goals, make mistakes, break a few things and fine tune our path along the way, making the necessary adjustments until we end up at our desired outcome… most people WAIT to take action in the direction of their dreams until everything is perfect… the successful ones take action fast and figure out the details as they go
I’m a HUGE believer in looking at the majority and doing the opposite… and if you do the EXACT opposite of what 99% of fitness pros do, you’ll be WAY better off than if you follow the industry norms and standards
BTW, a TON of people have been asking me about joining the 100k Mastermind but I’m sorry to say it’s sold out… and even when it was opened up 4 months ago it was 15K just to get in, and many people who applied weren’t accepted… plus it sold out FAST
However, if you’re interested in learning the kinds of fitness info marketing strategies we teach in the 100K Mastermind, here’s where you can access many of them for next to nothing. 12 audio interviews with leading fitness info-marketers, and 12 newsletters jam packed with cutting-edge fitness info-marketing tactics… Craig is really taking great care of you with this one.
Discover 6-Figure Fitness Product Launch Plans, The Best Converting Emails, How to Get More Targeted Traffic to Your Site, AND Ninja Affiliate Recruitment Secrets of The World’s Most Powerful Fitness Info Superstars
You’ll Get ALL of That and Much, Much More in the Complete 2009 OSP Inner Circle Archives, Including the Insider’s Secrets to Selling Dozens of Fitness Info Products EVERY SINGLE DAY
Hundreds of fitness professionals have invested over $597 for Craig Ballantyne’s Inner Circle newsletters, but you’ll invest just $8.08 per issue – or just over 27 cents per day – for this groundbreaking, life-changing, business-boosting, profit-powering information that will help you sell more fitness info products every day.
Also, be sure to check out…
Online Second Paycheck For Fitness Trainers
My good friend Craig Ballantyne is the owner of the world-famous, Men’s Health-approved Turbulence Training program and author of the Amazon Best Seller, “Just Say NO to Cardio”, can help you earn a second paycheck from your knowledge of fitness – online – in the comfort of your own home.
Craig was a personal trainer who started selling his own fitness information products in his spare time
Today he has a seven-figure business selling ebooks, courses and dvd’s that help people get into shape… his products make sales for him 24 hours a day, 7 days a week, 365 days a year… while he’s off doing whatever it is he wants to do
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