A Fitness Business Guest Post by Craig Ballantyne
Even if you have your bootcamp business or personal training biz humming, you still probably feel like you don’t have enough time to start an online web biz.
Well, I’m going to show you how to get more done by making more time in your life
One of the big things you need to know is how to start making the progression from training all the time to spending more time working on your Internet business.
Eventually you just have to cut out some training and commit a block of time to working on your ebook and website projects.
I started with Thursday afternoons. No more clients. Then I cut all clients from Thursday mornings. Then all day Tuesday as well. And so it went, eliminating chunks of time as my online business grew.
Do baby steps at first…you might be terrified, but when you see how much work you can get done working on your e-book for 6 hours straight compared to 1 hour for 6 days straight, you’ll know you’ve made the right decision.
But even after you’ve freed up that time, you still have to find a way to GSD (get stuff done). I still get a lot of people asking me how I do it…how do I get so much done?
A lot of it is energy management. Something that is practically impossible when you are training people all day, trading time for money.
Energy management means working on the right tasks at the right time.
Specifically, working on creative tasks when you are most creative. However, for most trainers in the gym, they are often most creative when they are stuck training people for 4 hours in a row.
But when they finally get in front of a computer, it seems like their brain has gone into shutdown mode. I know, I’ve been there.
So if you are stuck in that position, here’s one tip…
Get up 10 minutes earlier and at least do 10 minutes of work on your project.
Yes, I know you are getting up early already. I’ve been there. I hated the alarm clock more than you ever could.
But I remember getting up at 4:30am (yes, 4:30am) to write for 10-15 minutes and then drag myself away from the computer and onto my day.
Short term pain for long term gain – that’s what you have to remember.
Getting up 10 minutes earlier and working on a project can mean the difference between getting stuck in the dollars for hours revolving door or living the Internet lifestyle.
Here’s another tip…
Always be working on something. Always have reading material. Whether you are between clients, at the dentist, on the bus, or eating lunch, you should always have educational material in front of you and helping you plot and
scheme your way out of the personal training prison.
I made a lot of money from ideas I wrote down on a notepad while riding the subway to and from the gym. I was always taking notes from books I was reading or preparing my next Turbulence Training program (another tip -
always be thinking about “What’s next” in your business).
Next, make sure you are minimizing email.
Start by setting designated times when you check your email. I know you’ve heard that a million times, but are you sticking to it?
To motivate yourself to stick to that schedule, create a punishment fund that you contribute $5to each time you break your email rule. Give that money to a homeless guy or something.
It’s also critical to avoid checking your email first thing upon sitting down to your computer. Before you open up your email, make sure you get at least one project done. Hopefully more.
NOTE: The email I’m referring to is non-client email. Make sure you set up one email that only your clients can contact you on. After all, its free to set up email, so you should have separate emails for clients and for yourinfo business.
Back to not checking your email…
Why shouldn’t you check your email first thing in the morning or right after you are done training clients?
1) You’ll get so much more done if you start working on projects with a fresh mind, rather than getting sucked into problems waiting in your inbox.
Take a deep breath and relax, and get some work done instead.
2) Chances are there will be an email in your inbox that will get stuck in your head like a catchy tune. It might be an upset customer, a refund, or any number of negative-type messages far too common today. But it will gnaw on your mind while you try and do something more productive. It will crush your ability to get anything done.
Don’t let negative influences get into your head until you’ve got something accomplished.
Every morning, fight the habit to check your email. Every minute you hold out is a victory won. You will triple your productivity, if not more.
Finally, the last big lesson that we all need to remember is to follow the 80-20 principle… that approximately 80% of our progress will come from 20% of our efforts. It might even be 95% of our progress comes from 5% of our efforts.
In a fitness Internet business, that means 80% of your sales and traffic will come from a few main sources. I know this is true in my business, because I measure it all the time (with google analytics).
So I know where to focus my marketing efforts.
Do you? If not, you need to track and focus on what is most productive for you, and then you can cut unproductive behaviors and spend more time doing other things (business or pleasure).
Bottom line:
Make sure you are spending your time on being productive, not just being busy. That’s a big mistake so many trainers make.
And outsource any activity not worthy of your time. For example, you shouldn’t be spending any time on customer service for your Internet business. Customer service email will kill your business momentum.
You must have a system in place for someone else to deal with it. You can get a bootcamp client or find someone on Craig’s list. There are lots of good people looking for work these days.
Finally, follow this rule and you will succeed online:
“Every day, do ONE thing that moves your online business closer to your goals”.
That might mean…
a) Writing a headline for your website
b) Telling a story in a newsletter that creates trust and a relationship
between you and your readers
c) Designing another 4-week workout for your manual
d) Taking some photos for your e-book
e) Contacting a Joint-Venture partner
f) Submitting an article to another website to get a link back to your site
So even if you were “busy” training people today, you still have time tonight to be “productive” in your online business. Get going.
And there are dozens of other things you could be doing that you’ll learn in my Online Second Paycheck System. It’s the perfect place for you to get started making money on the Internet.
Don’t waste another second,
Craig Ballantyne
P.S. I’d love to hear your comments in the comment section below
Online Second Paycheck For Fitness Trainers

Craig Ballantyne is the owner of the world-famous, Men’s Health-approved Turbulence Training program and author of the Amazon Best Seller, “Just Say NO to Cardio”, can help you earn a second paycheck from your knowledge of fitness – online – in the comfort of your own home.
Craig was a personal trainer who started selling his own fitness information products in his spare time
Today he has a seven-figure business selling ebooks, courses and dvd’s that help people get into shape… his products make sales for him 24 hours a day, 7 days a week, 365 days a year… while he’s off doing whatever it is he wants to do
- How to Quickly and Easily Create the Perfect Fitness Info-Product based on Your Knowledge of Fitness
- How to Identify the Right Niche Where You Can Fill a Profitable Gap in the Marketplace
- How to Sell Your Fitness Information Product – With and Without Affiliates
- How to Attract Affiliates and How to Convince New Affiliates to Promote Your Product
How to Get Free Traffic From Google (WITHOUT spending a single penny on Ad Words)- How to Get Even More Targeted Traffic and Website Visitors From Over a Half-Dozen Easy, Cheap, Reliable Sources
- How to Get More Work Done in Less Time With Proven Time and Energy Management Tips
- How to Create Recurring Revenue – Without Spending Thousands of Dollars on Expensive Membership Software
- And How to Do All of This in Under an Hour Per Day






















Always great info from Craig.
Doing what this guys says to do has helped my business out so much.
Rick Kaselj
http://www.Exercisesforinjuries.com
Great Post Craig! Keep up the Awesome work! Your stuff is always packed full of usable info and is always to the point. Thanks!
Wicked post man, cheers and I know that feeling of leaving the gym with a million ideas in my head and just like you said getting home, sitting down at the computer and the brain just goes to mush!??
Love the idea on the notepad, my old boss used to do that and it's something I always do, actually it's my iPhone now instead or the voice recorder for just speaking out my thoughts, etc. Bob Proctor said once, that there are million $ ideas floating around everywhere, we just have to stop and listen out for them.
One tip I have for everyone – GET MULITPLE MONITORS. I have 3 x 19" monitors and I get WAY more done, especially doing web work, you can have WP admin panel, or changing some code/html, etc. and the browser on another and it is so much better than alt+tabbing through windows.
Lastly, no doubt you have seen this Craig (actually you guys probably know Eben!), but this is one of the best videos on Time Management by Eben Pagan, a MUST watch: http://www.wakeupproductiveblog.com/2009/08/time-mgmt.php
Regards, Clayton
Adelaide Personal Trainers
This is one of the most informative articles I have ever come across. Thanks for the Info!
Thanks Craig! Great post, I find following the Rockfeller Habits to be effective at keeping the team on the same track – a daily 7 min meeting and we are good to go!
Very well said. Getting negatively charged emails in your inbox can ruin your whole day if you're not careful! I will definitely take this advice – thanks for the post
Andy Stephens
Ahh, as usual Craig–great stuff. Great stuff. Get back on track. Thank you.
Randy Woody
http://randywoody.com
happy to help everyone, thanks for your great tips too
c
Hey Craig, great post! I have found that staying away from email as long as possible has been so helpful. It's tough sometimes but I always get one extra thing done because of it. Thanks for all your great insight.
Hi Craig:
I am a teacher, not a personal trainer, but your advice applies to me too. Email is a black hole and I fall victim to it all the time. I will try to remember this article every time I go to check email BEFORE I accomplish something. Thanks.
Craig is the man!
I've had the pleasure of attending one of his online super profits seminars. His discipline, work ethic and friendly demeanor are all inspirational.
Thanks Craig,
Mike Alves
Finally got around to reading this post and it is exactly what I need. Thanks for the help.
Spot on tips! Time management is everything in my business.
Nice post. I'm looking to go into the online training route as opposed to 1:1, so have seen this at just the right time.
Bang on, thinking about getting myself this or fitness blogging profits in the very near future, tough choice.