A Fitness Internet Marketing Post by Chris McCombs

Marketing your fitness business or fitness products on the internet comes down to TWO SIMPLE THINGS.

1. Traffic

2. Conversions

One without the other isn’t gonna do you much good… you could get traffic all day long, but if your offer sucks, well, I doubt you’ll make many sales.

And you can have the BEST OFFER IN THE WORLD, but if you don’t get any traffic, no one’s gonna see it.

One of the best ways to get traffic to your website is having A TON of content on your site… the more content you have, the more there is for Google to crawl and display when someone searches.

Let’s face it, you can only put so many keywords on your site if you’ve just got a few pages, but by putting up articles on your site you’re giving Google a lot more material to work with and you can squeeze more keywords onto your site in a natural way.

I like to set 500-1000 pages of content as goal for most fitness sites ( with the exception of squeeze sites and sites that you send paid traffic to directly)

I’m talking about sites that you WANT PEOPLE TO FIND when running searches in Google, Yahoo and Bing.

Problem is… you’d spend every minute of your day writing if you tried to do it all yourself.

For important pages like your main sales page and your flagship blog content, you’ll probably want to write a lot of that yourself, or have some really good guest bloggers or copywriters do it… that way you can get really great content…

In fact, you may even want to start writing a few articles on your own at first too… but after a while to keep this up you’re going to want to hire somebody else to do it for you, especially for optimized blog posts that are mainly to pull in people from the search engines, as well as optimized entry-pages… these are basically mini-optimized versions of your main sales message written for all the different ways people might search for the solution you offer… typically you’re gonna want hundreds of these.

Remember, one of the keys to getting clients from Google is that you want to be at the top for TONS of keyword terms… not just one or two… you want to be at the top for literally hundreds if possible ( if you train in a small rural area in the middle of nowhere, my advice is to move, but that’s another blog post altogether)

I’ve gone over this in previous blog posts, but let me touch on it here just to make sure we’re on the same page…

Here’s what you do… simply combine my location ( city, county) with my service type (and similar services)

By “service type” I mean the type of service that you offer ( like “boot camp” or “personal training”)

Here’s some of the service type names you’ll probably wanna come up for… STARTING with your most important and targeted ones first and then working your way down the list…

• boot camp, boot camps, bootcamp, bootcamps
• personal trainer, personal training, personal trainers
• fitness trainer, fitness training, fitness trainers
• weight loss, weight loss center, weight loss clinic, weight loss program
• health club, health clubs
• gym, gyms
• fitness center, fitness studio
• workout
• exercise

Next,  you’ll wanna multiply the locations you serve by the service phrases.

So say for example you serve a large portion of the Los Angeles area and you offered personal training, boot camps and a fitness studio, you would want to come up high for…

• Los Angeles boot camp, boot camps, bootcamp, bootcamps
• Los Angeles personal trainer, personal training, personal trainers
• Los Angeles fitness trainer, fitness training, fitness trainers
• Los Angeles weight loss, weight loss center, weight loss clinic, weight loss program
• Los Angeles health club, health clubs
• Los Angeles gym, gyms
• Los Angeles fitness center
• Los Angeles workout
• Los Angeles exercise

Next, you would want to include all the cities within or near Los Angeles that you serve, so for example if you serve Beverly Hills, you would have optimized pages for all you Beverly Hills terms… like…

• Beverly Hills boot camp, boot camps, bootcamp, bootcamps
• Beverly Hills  personal trainer, personal training, personal trainers
• Beverly Hills  fitness trainer, fitness training, fitness trainers
• Beverly Hills  weight loss, weight loss center, weight loss clinic, weight loss program
• Beverly Hills  health club, health clubs
• Beverly Hills  gym, gyms
• Beverly Hills  fitness center
• Beverly Hills  workout
• Beverly Hills  exercise

(Also, be sure to include the appropriate zip codes to the appropriate pages)

Now, keep in mind… these can’t all be on the same page… you need to have a whole bunch of different pages on your site for all these different terms... one for each of your main kw phrase combination’s… for example, one for all the combination’s of ‘Beverly Hills personal trainer, personal training, personal trainers’ and so on, the combinations might look like this…

• Beverly Hills personal trainer
• Beverly Hills personal training
• Beverly Hills personal trainers
• Beverly Hills in personal trainer
• personal training in Beverly Hills
• personal trainers in Beverly Hills

I would also work-in the following words…

• CA
• California
• Find
• Best
• Fitness

As there’s a good chance those words might show up in people searches…

So that’s for one page, your optimized “Beverly Hills Personal Trainer” entry page with all it’s variations… unless you live out in the sticks, you can see how you can easily end up with hundreds of pages pretty quick.

I usually structure my optimized sales sites like this…

Home page > Site map listing your optimized entry pages > Optimized entry pages

Basically it’s a three tier structure, and one that seems to work pretty well with Google algorithms.

You can refer to this fitness leads on autopilot post for a little more in-depth details on your entry pages

Once you have some examples up of your main sales message, understand the process and have you keyword lists, you’ll figure wanna hire someone for a few dollars a page to write the articles for you, it’s gonna free up your time for more important things that you CAN’T outsource to other people… like strategy, building win/win relationships and overseeing all your direct response style marketing.

You’ll actually end up making more money having somebody else do it.

You’ll want these articles to be optimized keyword content for your site to raise your rankings in Google, but they don’t have to be as good as your main salescopy or regular blog content… in fact, if you have a video that contains the meat of your main sale message, sticking that video on all your optimized entry pages can help a ton, especially since the content of the pages probably won’t be as good.

Refer to this fitness video marketing post to see how you can make your main in sales message in a video

You will want some top notch blog content to link to for link building campaigns, but you can’t really start an effective link building campaign until you have something on your site that Google can search.  So it’s good to start getting some content up even if it’s not a masterpiece.

A super easy way to do this is to post ads on CL under services or gigs.

Don’t go into a ton of detail, just let them know that you’re looking to have some short articles written for you (500-600 words) and that you’re either trading training or paying them X amount per article.

Once they respond assign them a simple task, but don’t bother explaining a lot of the SEO stuff or they won’t understand and might get intimidated and disappear.  Just generally explain that you need some articles written, how often you would need articles, how they’d be paid, etc.

If they’re still interested assign them a simple article and ask them to do 4-5 SPECIFIC things.  Like, use the keyword 8 times EXACTLY, or write four paragraphs, etc.  Those things really don’t matter, it’s just to make sure that they can follow instruction, kinda a simple test of how well they pay attention.

Now, you will have to give a little more explanation on how you want the articles than 4-5 instructions, so what is easiest is usually to make a video or write something up explaining in detail how to write an article.

The format that you want, good headline examples, and how many keywords on average should be in the article.  Let them know to watch or read it a few times to make sure they’re not calling you with a bunch of questions that they missed the first time.

The goal here is to do this as inexpensively as possible, so you don’t want to have to personally teach each person everything because if they leave you just wasted all your time.

There’s also a bunch of freelance sites like elance.com or guru.com where you can hire people to write articles for $4-5 per article.  You can register for these sites and do search to see how much people charge, and check out their profile to see pretty quickly whether they do the type of writing you need.

You’ll get a bunch of results from the search, so do the same simple project assignment IF you think they could work out.  Sometimes you’ll get responses that are BARELY English as it is, so you can pretty well tell that any article they write is not going to sound remotely natural.

So there is some work to get it set up, but once it is ready you’ll get a lot of content coming in that will help you a lot.  Google wants to see your site being updated, so if you haven’t added content in years it’s going to effect your rankings.  You don’t have to do crazy updates, but as long as you add content every now and then it’ll help you a lot… and this is a great and easy way to do it.

One thing that’s important to do is to make sure the articles aren’t plagiarized… here’s how you do it, take a strand of text ( about 8 words) and throw quotes around it… then search this strand of text with the quotes around it in Google, repeat 2-3 times grabbing different strands and searching in Google, if anything comes up, check it out, your article may have been plagiarized.

Here’s what I mean by searching with quotes…

I had one article writer do blocks of 10-20 articles for me at a time, with no problems, but as soon as I ordered a hundred, many came back as plagiarized, so it’s important not to skip this step. Plagiarized articles can really hurt you in Google due to duplicate content issues.

It’s also important to give writers strict time-lines, cuz if you don’t, someone else probably will, and your stuff might get pushed down the line a bit… be the one handing out deadlines, not the one sitting around wondering when will your articles be done.

Hope you find this strategy as useful as I have.

I’d love to hear your comments below.

And if you need help with your internet marketing, here’s a few resources I think you’ll find extremely useful…
———————————————————————————————————————–

Market Annihilator

The Market Annihilator is my step-by-step internet marketing online curiculum for fitness entrepreneurs.

It shows you exactly how to dominate your market using stealth ninja internet marketing techniques and strategies. Everything I’ve done to dominate my local personal training and boot camp market and makes hundreds of thousands of dollars a year is explained in this one year program.

When this program opened all 150 slots sold out almost immediately. Click here to learn more

______________________________________________________________________________________________________________

Easy Fitness Links

In this program, we’ll help you get links and exposure by providing valuable content to readers all over the internet, and then linking back to your website using your keyword terms… and in case you didn’t know, links are one of the most important things you can do to come up high in Google, where countless people are searching for fitness trainers, boot camps, weight loss solutions and fitness studios every single day

You can learn more about this program by clicking here

_________________________________________________________________________________________________________________

Fitness Website Formula

If you want a website that gets and converts a TON of traffic… then you’ll wanna get a site made my FORMULA team

These dudes are the best around when it comes to building sites for fitness pros

Click here to check it out

_______________________________________________________________________________________________________________