A Fitness Marketing Post by Chris McCombs

Hey there, hope you and your training business are rockin’ along

Ya know, the fitness training industry can be pretty weird. It’s one of the industries where most of the people live month to month and earn just a little more than your typical minimum wage worker… some make a good living.. and a few others friggin’ crush it and earn six and seven-figures.

One of the problems is a lot of trainers tend to complicate things when trying to build their fitness business and then get overwhelmed and have no idea where to start… so usually they don’t do anything ( besides train clients ) to build their business.

I’ve gone ahead and broken down some of the most simple steps you can use to get your business to the six or even seven-figure level.

Now, if you’re one of my coaching clients and are hitting a high six or seven-figures then you’re probably already doing all this stuff… but if your new or your business isn’t quite where you want it to be yet, then you’ll definitely wanna go through this list and get started taking action right away…

… this stuff works…

1. Write out clear and defined goals for your business and then work backwards to get there ( sounds cliche but it works)

Quite simply if you don’t know where you’re going how can you get there.

Write down EXACTLY how much you want to make, and what you want your business to look like… and give yourself a time-line.

Having this vision will help a ton.

2. Figure out EVERY hour you’re willing to train that you aren’t currently booked-solid with clients, and fill those hours that aren’t booked with human billboard clients

Watch the video on this page if you aren’t sure how to do this:

How To Get Human Billboards

I did it, and it works, it’s how I got my business to the six-figure level in a just a few months.

3. Train groups and/or boot camps

Group trainers can make $100,000.00 to $250,000.00 per year and can often do it working only 20 or 25 hours a week. Along with boot camps, it is by far the most profitable way kind of fitness training business to have.

With one-on-one private training, unless you’re training Jay-Z or someone like that, if you wanna make six-figures you’re gonna have to break your back and work a TON of hours to do it

With groups and boot camps, you can do it working part-time… plus the Human Billboard strategy only really works if you train multiple people at one time.

If you’d like help with building a group training business, then here’s a great resource for you:

Click Here For the Group Training Resource

4. If you live in the U.S. – start posting a lot of Craigslist Ads using the strategy laid out in the the following blog posts

Craigslist Marketing For Fitness Trainer Part One

Craigslist Marketing For Fitness Trainer Part Two

If you don’t live in the U.S. but have an online classified ads website that works well… use it.

5. Collect a TON of before and after pics of your clients and display them like crazy. But don’t just steal them from other trainers sites… get the results for your clients and display them.

Here’s a bunch of my clients and a collage I put together for my sales site…

Put em’ up on a solid direct response website – don’t treat your website like brochure, treat it like a client-generating machine’

Here’s examples of what I mean by direct response sites…

• http://www.socalworkout.com/
• http://www.notyouraveragebootcamp.com/
• http://www.fitconcepts.com/
• http://www.spokanefitnesscoach.com/

Create a good direct response video and add it to the site, this blog post will show you exactly how to do that:

Video Marketing for Fitness Trainers

6. Get your site to rank high in the search engines, and most importantly Google.

The phone for training business rings all day long with people who find my sites on Google… I simply rank my sites high ( usually # 1 ) for hundreds of keyword terms related to what my audience is searching for, and the phone rings off the hook.

For example, here’s all the spots I helped get my friend and coaching client Sam Bakhtiar to rank for ( and this is just ONE of his terms)…

This blog post will show you how to get your site to rank super high in Google:

Get your Personal Training Site High in Google

7. Set up referral systems within your business so you can new referrals each and every week..

Personal referrals are the fastest, easiest and most affordable way to build a six-figure fitness training business…

The problem is… VERY few trainers know how to get enough of them to make six-figures.

Sure they might get one or two a week, but just getting the random referral here and there WITHOUT a solid strategy is like trying to build a house without a blueprint… you might end up with something you can sleep in, but you won’t be very proud of it, and it probably won’t be worth very much.

This video will help you get more referrals, A LOT more…

How to Get More Fitness Training Referrals

And this will help you even more…

Click Here for The Referral Marketing Blueprint

8. Set up client retention systems within your business… here’s why…

• When clients stay with you longer they get better results
• Now, because they get better results and are around longer, they refer more people to you
• Because of your ability to keep clients for years and years, you don’t constantly have to deal with the hassles and headaches of feeling pressured to try to get more clients all the time (Sure, you’ll wanna get new clients on a regular basis… but you won’t NEED to since your income just grows and grows … unlike most trainers, as you get new clients you’ll be keeping the old ones… instead of constantly trying to replace those lost clients… no more dealing with the revolving door 19 out of 20 trainers are plagued with)

And most importantly… you can make A LOT more money WITHOUT having to invest in ton of advertising.

The following resource will help you with that… The Client Retention Blueprint

9. Automate as much of your business as possible, so you can focus on growing it instead of getting caught-up in the minutia all the time.

Most trainers are so busy focused on the little things that their business NEVER GROWS.

If you’re serious about growing your business, you need to treat it like one… and almost all successful businesses run on systems, NOT THE OWNER

These kinds of things can make all the difference in the world…

• EFT Automatic Billing… which ALL your clients should be one and can alone double your business
• Sales scripts that you can follow to maximize your closing rate
• Procedures doc’s
• Trainers working under you
• Barter clients who you can put to work for you without having to pay them a thing
• Article posters
• Foot soldiers who will work on 100% commission to find you clients ( thank my good buddy Steve Hochman for this one )
• A GOOD personal assistant ( when the time is right )

This will help you set up systems in your business to do a lot of the work for you: The Auto-Delegation Tool Box

There you have it, nine simple steps to grow your fitness business to the six or even seven-figure level.

But don’t stop there… if you want your business to keep growing and growing and you wanna stay on the cutting-edge and be in the 1% of the industry that makes a killing in their training business, then visit this blog on a regular basis…. there’s tons of great business building info going up on that site each week that won’t cost you a thing… I’m just givin’ it to you… so DEFINITELY take advantage of it

And if you’d like me to personally help you build your fitness training business or studio, I’m willing to help you, but I ONLY like to work with action takers and cool people… so as long as you’re cool and are willing to take action here’s where you can get my help:

Click Here to Get Chris’s Personal Help

Talk Soon,
Big Chris

P.S. I’d love top hear your comments in the comment section down below

Pic of two girls at the top of the post was provided by Katrina Hodgson and Karena Dawn of ToneItUp.com

Also, here’s a brand new low priced product I just released to help you get more referrals…

Referral Marketing Blueprint

The Referral Marketing Blueprint is jam packed with everything you’ll ever need to turn your clients into referral generating machines, get 5 to 11 new referrals each week and bring your business to a strong six-figure level on free and super-low cost referral marketing tactics alone.

Click Here to Get 5 to 11 New Referrals Each Week