A Fitness Internet Marketing Post by Chris McCombs

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Just Released: The Top Seven Secrets All Fitness Professionals Who

Want To Get Clients From The Internet Should Know

Click Here To See It

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Google is one of my BIGGEST streams of new clients… along with PPC, Google Local, Facebook Ads, ( Craiglist in the US ) and emailing the House List … Google Organic rocks

It’s BY FAR one of the big spokes on my wheel ( remember, it’s important to have many spokes, so if one breaks, you don’t eat it and fall flat on our face… NEVER rely just on one or two spokes… have as many good ones as possible.)

In this post I’m gonna share with you a few of my favorite techniques for getting to the top of the free Google Organic listings… and these techniques WORK… my sites come up in positions 1 and 2 for literally hundreds of my keyword terms… often times dominating most of the first page for my keyword terms

One of the keys to getting clients from Google is that you want to be at the top for TONS of keyword terms… not just one or two… you want to be at the top for TONS

You want to where if someone in your area searches for the type of solution you offer… that there’s no way they can miss you

Most trainers treat their website like a brochure, something to show off to their clients, but if you treat it as a serious funnel for your direct response marketing efforts, your competition won’t stand a chance.

There’s nothing like knowing your website is out there pulling in clients for you day in and day out.

Ok, now, here’s what works for me… I simply combine my location ( city, county) with my service type (and similar services)

By “service type” I mean the type of service that you offer ( like “boot camp” or “personal training”)

Here’s some of the service type names you’ll probably wanna come up for… STARTING with your most important and targeted ones first and then working your way down the list…

• boot camp, boot camps, bootcamp, bootcamps
• personal trainer, personal training, personal trainers
• fitness trainer, fitness training, fitness trainers
• weight loss, weight loss center, weight loss clinic, weight loss program
• health club, health clubs
• gym, gyms
• fitness center, fitness studio
• workout
• exercise

Next, you’ll wanna multiply the locations you serve by the service phrases.

So say for example you serve Dallas Texas and you offered personal training, boot camps and a fitness studio, you would want to come up high for…

• Dallas boot camp, boot camps, bootcamp, bootcamps
• Dallas personal trainer, personal training, personal trainers
• Dallas fitness trainer, fitness training, fitness trainers
• Dallas weight loss, weight loss center, weight loss clinic, weight loss program
• Dallas health club, health clubs
• Dallas gym, gyms
• Dallas fitness center
• Dallas workout
• Dallas exercise

(Also, don’t forget to include the appropriate zip codes to the appropriate pages)

Now, these can’t all be on the same page… you need to have a whole bunch of different pages on your site for all these different terms... one for each of your main kw phrase combination’s… for example, one for all the combination’s of ‘Dallas personal trainer, personal training, personal trainers’ and so on

Let’s say for example you serve Dallas and five towns around Dallas, you’d want a minimum of 45 optimized pages – now I have no idea if there even are five towns near Dallas, I just dig the movie so I’m using it as an example.

In fact, the more pages the better… cause the more page rank your site will have and the more terms you’ll be able to rank for.

Now, about site structure… I like to use a three tier site structure…

Home Page > Which links to a site map OR category page > Which links to your optimized pages

( Now don’t make this confusing cause it’s not… trust me I’m a total computer dunce)

Now, on these optimized pages make sure…

• You have your main 1-3 keyword phrase variations for the page in the title tag of the page and keep it to 64 characters or less
• They’re sales pages and are micro optimized versions of your core sales message ( You can add a video to these pages to do most of the selling for you)
• Have your main kw’s for that phrase in the body copy of the page making up around 3-6% of the text on the page ( give or take)
• Slip your main keyword phrase into the headline
• Point links from some of your other pages to that page with your keywords as the anchor text
• Add your keyword links to a site map or category pages on your site and link to that site map from your home page footer

Next, be sure to get as many links as possible pointing to all your deep optimized pages ( NOT just your home page) and make sure that a lot of these links have variations of your main keyword terms as the anchor text… but don’t use your keywords in ALL the links cuz that’s not natural… and ‘not natural’ is ‘not good’ in Googles eye’s.

If you’re main keyword term was ‘Dallas Personal Trainer’ here’s how I would have my links…

• Dallas Personal Trainer – 40%
• Dallas Personal Training – 10%
• Dallas Personal Trainers – 10%
• Personal Trainers in Dallas – 10%
• Personal Training in Dallas – 10%
• Personal Trainer Dallas – 10%
• Click Here – 10%

Now keep in mind, this isn’t an exact science, but the key here is to use variations of your keyword phrases in the page and in the links… and some of the links should include words that aren’t in your title tag.. like “click here”

Now, here’s some of the best ways to get links… ( not all links are created equal… the first and the last on the list are my favorites)

• Put out high quality content that people will WANT to link to ( link bait) – these are Googles favorite kinds of links, but unfortunately for a local fitness business they’re usually the hardest to get
• Get listed in the best of the paid directories ( like the Yahoo Directory, BOTW, JoeAnt and Gimpsy)
• Add high quality content to Squidoo and HubPages ( avoid your links being “no followed” in HubPages by making your content as high quality as possible, linking to it, and getting a nice amount of fans) – link to your site from within the body of this content
  
• Add articles to the best of the article directories like EzineArticles and Isnare … and then add your links to the author resource section at the bottom
• And my favorite… offer high quality guest posts to popular fitness blogs ( these links can be extremely powerful… but you’re content better be good) These blog links can be time consuming to get, but if they’re from popular fitness blogs, they can carry a TON of weight in Google… this can also work for authority sites like T-Nation… so it doesn’t have to be just blogs.

So there ya have it, some of the ways I get my sites to the top of Google for hundreds of keyword terms… the key is to a lot of this stuff, don’t just get a couple links or put up a couple pages and give up.

I also highly recommend outsourcing as much of this as possible, that’s what I do… and the investment will typically pay itself back off 10 to 100 fold in new clients.

If you have an assistant they can do, or you can have a bunch of barter clients do it for you like Zach Hunt does, or you can find someone on sites like Guru.com or Elance… or I have a service you can use… just click here to learn more about it

Just find a solution that works for you, and I can guarantee it ain’t you sitting there posting links all day… cuz if you’re serious about moving your business forward building links isn’t in your 5%… it does NEED to get done, just not by you… you need to be focused on the big picture stuff… and work ON your business more, and IN your business less.

Also, make sure that when people land on your site that your copy is good, your sales video is dialed in and you have a bunch of dramatic before and afters pictures to display ( if you’ve been training for more than four months, you should have a bunch of these BTW… don’t end up being one of those trainers who’ve been in business for years yet hardly have any before and after pics at all)

There’s plenty of in-depth videos and posts on this site to help you get those areas dialed in.

If you liked this post and would like a deeper explanation of doing all funky link building stuff… as well a bunch of my other favorite strategies then I think you’ll like the new Market Annihilator Simple program… it’s made for fitness professionals like yourself who want to get more clients from the internet ( and since you’ve read this much of this post so far, I’m gonna assume it’s something you’re interested in)

I’ve extracted the my top seven strategies for getting clients from the internet and put them all together for you in one handy “client-getting” resource

Until now, these strategies have only been available to my Platinum Level Market Annihilator Members… who’ve payed thousands for them

But I’ve taken the top seven strategies from that program, the FIRST seven things you need to do to get clients from the internet and put it all together in on place for you

And instead of paying thousands, for a super-limited time you can access this information at a super-low rate … it’s called Market Annihilator Simple

And this stuff is actually really easy to do, cuz remember, I did it and I’m a TOTAL computer dunce

Check it out here:

Market Annihilator Simple

Click Here to See What’s Inside The Market Annihilator Simple Program

Images contributed by Praena Chand, Katrina Hodgson and Karena Dawn of ToneItUp.com and Lauren Brooks Miller of Lauren Brooks Kettlebells