Personal Trainer Marketing Guest Post by Clayton Webber

Need more clients really quickly?

Want to get some back that are no longer training with you?

And give your clients value at the same time, without breaking the budget on marketing and advertising?

This is how I do it…

At the start of this year I was determined to give back more to my clients, for no other reason than I am grateful for their business and that I have a sincere belief and attitude that says you can never do too much for your clients.

This short paragraph from Jim Rohn pretty much sums it up better than I could ever do:

“All in all, what we want to do is to help others. Zig Ziglar says that if we will “help others get what they want, we will in turn get what we want.” If we want to be successful, we should consider ourselves servants of other people. What can we do to help them and make them better? This is the true path to greatness and success, not only in business but in life!”

Here are some simple but very effective offers that truly are win/win situations that build your client base quickly:

Offer #1. Existing clients – Gift voucher to give away to family or friends.

I did this just last month and signed up 6 new clients within a 2 week period. The offer was for a 1 hour consultation plus 5 x 30 minute sessions for just $50. They could either give the voucher to family or friends or they could pay me directly and give it as a gift. Simple.

Offer #2. Previous clients who have stopped training with you in the last 6 months or so.

Very similar to offer #1, but just a different price point. This time, I offered 5 x 30 minute sessions for $100 with no consultation required as they had trained with me previously. Again, 3 more “new” clients in a week or so.

Offer #3. Birthday offer for the upcoming month – I get this ready towards the end of every month.

This is pretty much the same as offer #2 but not all clients are created equal and you need to know how to approach some of them from a different angle.

You could just use this offer alone to bring back previous clients with minimal expense.

I offer this at $100 for 5 x 30 minute sessions instead of the normal $225 price.

Offer #4. Free sessions for those clients who referred a friend or family that have signed up for full paying sessions.

2 free sessions for each person/referral. This goes back to the quote from Jim Rohn and a well known business and life principle – give stuff away for free. If you are struggling in your business or life in general, find a way to add value to someone else’s life and just see what happens.

Big Chris talks about this all the time for good reason. It works!

Offer #5. Dinner offer for all those who have referred someone whether they signed up or not. This is a random draw and winner announced by newsletter, something I do every month to spoil my clients.

This applies to offer #1 and also to new clients who in turn refer someone also, which does happen all the time. For this month I am giving away a $300 dinner to one of the best restaurants (and my favorite) in the area. In fact, the food is so good, you could fly here, sleep it off as you would need to after an 8 course meal with wines to match, and then get back on a plane the next day a very happy customer indeed.

I haven’t really asked my clients for referrals in the past as I haven’t really needed to, but this year I planned to take my business to another level and clients were more than happy to refer friends and family when I offered.

I used some basic templates for marketing offers (see above) that are given to members of Fitness Network Australia and added some text in Photoshop. You can Google something similar or get someone you know to make them for you if you aren’t too tech savvy yourself or don’t have time.

Results

The results were that I signed up 10 new clients in a 2 week period plus several more who are still completing their trial offer, and I train mostly 1-on-1 (not for much longer!) so that amounts to a pretty significant increase in my client base and of course cash flow. And as these were “bonus” clients, I offered them all 24 week block payments up front to inject some cash into another business I have. Perfect.

You could modify this to suit your boot camp or group training business in any number of ways, and to suit your own prices, etc.

Would love to hear your results with something like this or other ways you are marketing to your existing or previous client base… just leave a comment in the comment section below.

Clayton Webber runs Adelaide Personal Trainers, a personal training and fitness business providing personal trainers for the Adelaide CBD and surrounding suburbs in Australia.

He also usually has the no. 1 spot on Google for ‘personal training blog‘ where he provides fitness and training techniques, nutrition advice, time management tips and more, to educate people on why making fitness and health a part of your daily life will help you to become to very best you can be, and that it is very possible to live an extraordinary life. Don’t let anyone tell you any different!

Pretty cool of Clayton to write that post for you

The pic of two girls lunging on beach was provided by my friends Katrina Hodgson and Karena Dawn of ToneItUp.com

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