Here’s an email I got from one of my coaching clients Sam O’Sullivan from the UK the other day… pretty cool story… I don’t think this crazy strategy is for everyone, but it works great for Sam and should get your wheels spinning…

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Hey Big Chris,

I’m gonna let you know about my lead generation tool and share some best practice with you regarding probably one of the most outrageous ideas and most effective ways I have been able to generate leads.

As one of your coaching clients and students, I’ve been like a sponge trying to take all the awesome tips from your blog posts, the awesome Market Annihilator and using your latest product Fitness Blogging Profits to gain clients and my business is growing on a daily basis.

I’m just like you once were, sick of the long hours, getting up early every morning and training late every night and doing this 6 days a week.

I even train clients on my days off for a few hours and lets face it… this is great for cash flow and I’m earning far more now than ever before, but this working routine is not realistic and I’m gonna burn out pretty soon if it continues to grow like it has these past few months.

My bootcamps have been growing at a far greater rate than I had anticipated since your help and I’m certainly already earning more money… both from 1:1 training and the group training.

I’ve come to realize that group training is the best way to earn more in less time, so I’ve utilized your expertise and learned from you Chris and I’ve gotta thank you for that.

The one thing that has stuck in my mind from all your awesome products, tips and advice is something you told me a few months back… You said, “Sam man – You gotta raise the energy!”.

You told me to imagine your performing on a stage, this is something I’ve also heard from your close friend Steve Hochman in the Fitness Profits Blueprint DVD.

It is so true, raise your energy in your bootcamps and your business will boom.

I’ve had my guys perform my kettlebell bootcamp outside the health club and we have had cars stop and watch!

Don’t get me wrong at times the bootcamp does get a little outrageous and on that occasion and I did have a Super Soaker 5,000 in the trunk of my car and half way through the workout squirted the hell into all the bootcampers.

What can I say, it was a hot day and they needed cooling down, but that’s where I was going wrong!

Previously I was a trainer, who looked at technique, safety and all the things they teach you on your personal training courses. Don’t get me wrong those things are important, but I’ve realized that this approach will not earn you a single buck as your the same as every other trainer around town.

***I realized that by raising the energy and doing slightly outrageous things (the water pistol), you make people smile and it goes beyond just exercise.

The night after my water pistol bootcamp, I popped out for a few beers with my mate and we chatted about how I could continue to take things forward.

We talked about my gym and he talked of how he wanted to loose weight (my friend is a big guy and well lets just say he needs to drop a few pounds) and we talked for hours. I had been telling him for months to come to my bootcamp and I said imagine how we could both help each other.

He would be an awesome advertisement and he eats a load of crap, so just sorting his nutrition plan would probably lead to a few pounds dropping off instantly. We laughed as he said, “Sam, no way man I struggle to walk 50 yards let alone run, imagine me running, that would be a laugh”. It didn’t register till later but that comment from him was gonna make my bootcamps explode!!

I was lying in bed and thinking as you do, well I do, I’m kind of mad like that! Anyway I was thinking about how I could get more people to try out my bootcamps for free. I knew if I could get them to attend, they would sign up!

I’d tried a load of lead generation and some did work with 2-3 hours work bringing in 3-4 bootcampers on trial workouts. I thought there must be a more effective and time efficient way of doing this. I thought about how I needed to raise the energy in my pursuit of new clients, just like I had raised the energy in my bootcamps.

The words of my good friend rang in my head – “Imagine me running, that would be a laugh”.

Immediately something in my head clicked and this amazing idea came into my head. Imagine a man so fat running through a busy shopping mall, shouting I’m off to join Cardiff Kettlebell Bootcamp to get Fit, whose gonna join me? Only my good friend didn’t have the energy or the stamina… so here’s what I did.

I rented a fat man costume for £20 (around $30) and using sticky tape put a big poster on the front and back of the costume with details of my bootcamp. I put the fat man suit on myself and went into the cities shopping high street on a beautiful day at peak time. I sprinted through the busy high street and shopping mall at peak time on the busiest day of the week.

Now listen… I don’t mean jog, or run….I mean flat out sprint and yeah, in a Fat man Suit.

Like run as fast as humanly possible!!! Now imagine seeing this when you go shopping. I sprinted as fast as I could for around 100 metres in a fat man costume!!! People stared in total disbelief. People took photos and filmed it on their phones, it was crazy!!

After each sprint, I back tracked on myself with my fat friend and another two mates who were lurking around… just waiting. People approched me asking me what was going on? These people were gobsmacked.

My three friends came along and explained what we were doing, got their names and numbers and invited them along to the bootcamp. I was too out of breath to say a single word at this point! We raised the energy in our communication and were passionate about what we were doing. I soon started collecting names and numbers too… well when I got my breathe back. Then every 5 minutes, I’d perform another 100 meter sprint….it proved a great workout for myself.

It worked out that for every sprint I performed on that busy Saturday afternoon, we got 4 numbers each. For 10 – 12 seconds of mental energy we got 16 contacts for my bootcamp – I know how cool!!

This coolest part though, is that we collected 250 numbers in total in just over 4 hours that’s before my hamstrings started to seriously ache!!!

Out of these 106 people turned up for a Free workout and already 35 have signed up, we haven’t serviced all the free workouts yet, but its proved a great way to fill the bootcamps.

Obviously when the Free workouts turn up they think we are a little mad!!

Well lets be honest they’re right, I suppose we are.

They aren’t disappointed as the bootcamps are just as mad as the way we get the clients to sign up!!!

High energy and lets just say the water pistol may have to come out again that day!! I’ve raised my energy in my 1:1 training and am now fully booked. I’ve raised the energy in my bootcamps and they are busier than ever. I’ve raised the energy in my lead generation and pursuit of new clients and man, I have too many contacts!!!

In every aspect of the day, I have raised my energy and this is undoubtedly the key to success.

Hope you’ve enjoyed this read big Chris. Your an awesome guy and if I can help you and any of your followers as much as you’ve helped me that’ll make my day, my week and my year. Thanks man!!!

You’re a legend,

Sam O’Sullivan

Cardiff Personal Training

Cardiff Boot Camp

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Hey there, it’s Big Chris again, hope you enjoyed this story from Sam… be sure to leave a comment below with your thoughts

Like I said, I don’t think this strategy is for everyone, but it sure is working for Sam

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