A Fitness Business Guest Post from Paul Reddick
Here’s Paul’s Rules for Business….
1. Nothing before noon – I never schedule anything before noon on any day unless it is with family. Morning is my time to get my mind and body right. I take this time to make sure I eat good and exercise. I never want to be in a rush and forced to eat something bad or miss my workout just because I don’t have time. My workout might be a full blown HIIT or just a long dog walk.
The important thing is that I start the day on my terms. I firmly believe that strong nutrition and exercise leads to a strong mind. So this morning time sets me up physically and mentally for a productive / happy business day.
2. I dress for feel – After I am done with my morning routine I shower and put on my success uniform. For me it’s a grey t-shirt, athletic shorts, sports sandals or sneakers, baseball cap….the same thing every day.
Here’s why… this uniform is based on the clothes I wore during my athletic days. When I put them on I feel like a 15 year old kid. It’s fun. It’s comfortable. It’s me. It reminds me that I am a jock at heart and to never lose sight of that. Plus it saves time.
3. Never Work More Than 3 Hours – Around 12pm I start my business day. Sometimes at our office (which we purposely have inside one of the best gyms around…why? because we want to be in an environment where people are working hard and trying to better themselves).
How can I get all I need to get done in 3 hours?
Easy. It’s because I took care of my nutrition, took care of my exercise, I didn’t have to put on some BS suit or clothes, and I am in an environment where people come in to work hard, so, everything I do sets the tone for a totally focused 3 hour block of work. I have no distractions.
4. Another contributing factor to my ideal life / business is my no “jerk off” rule – Simply stated: “if you are 1% jerk off you are out in my book”. I don’t care if you are a high playing client or just a vendor. I don’t deal with jerk off’s.
Have you ever looked at your schedule and saw that one client you had to train or that one meeting you had to take with a jerk off? It sucks the life and the energy from you and you spend your day dreading that future event instead of being productive and working with people you like.
Ditch the jerk off and your life and business will flow with zero friction.
5. 2 of everything – “They all go lame”- Dan Kennedy Based on those words from Dan I have two of everything just in case of emergency. 2 merchant accounts, 2 shopping carts (3 actually), 2 accountants / lawyers (1 conservative, 1 aggressive), 2 DVD’s suppliers, 2 assistants, 2 business coaches and so on.
Dan is right about this one. It might cost more to have this in place. But, like insurance. When you need it your glad it’s there.
6. “Bro’s” day once a week – I try at least once a week to do something with the guys. Usually it’s hanging out with Zach, TC, or surfing with Uncle Mike. Sometimes we just screw off, eat bad food, break each other’s balls, maybe have some beers….but, a lot of times we wind up masterminding some serious business ideas. In fact from these days I have come away with some of my best business breakthroughs.
7. 4 vacations and 2 mini vacations – Every 3 months I take my family on a vacation. We go to the same place every time. It’s like our second home. When I get there I go into instant fun and relaxation mode.
Our mini vacations are to places we have never been before. This gives us a nice balance to “home like” vacations and adventure.
The important thing is that they are the same times every year. They are on the calendar and they are booked way in advance.
We always have a vacation to look forward to.
8. I only learn from “A” players – Each year I make a sizable investment in my business education and I only take that investment from an A list superstar marketer. This year I joined John Carlton’s Platinum group. It’s four long cross country trips to get to the meeting but it has been worth every single penny. My business has exploded. One idea I got from that group already turned into $262,000 deal for me.
Investing in education be it seminars, courses, or masterminds has always been worth hundreds of times what I invested.
9. My business is built to support the life I want to live – I figured out long ago that a business is designed to support my lifestyle not the other way around. If the business starts to take too much time away from my personal life that’s not cool with me. If it starts to drag on me mentally… not cool either.
I have no arbitrary money goals like making 10 million bucks or something like that. I know exactly how much money I need to make to live the life I want and I organize my business to generate just those profits. I try to never take on business just because it could make me more money. It has to have it’s rightful place in my lifestyle and my end profit number.
10. I’m a baseball coach – That’s who I am and that’s what I do. I am not a marketer, copywriter, product builder, or consultant. I am a baseball coach that does those things to sell my solutions to problems facing my baseball community.
It’s easy to get caught up in the world of internet marketing ego’s… believe me… I did. But, at the end of the day I live and breathe baseball coaching.
It’s in my heart, it’s in my blood and the marketing skills and knowledge I possess are only there to serve my customers with better solutions and products.
I’d love to hear your comments below and some of your own rules for doing business
You can learn more about Paul at PaulReddickBaseball.com