A Fitness Marketing Post by Big Chris

Hey there, hope you’re great and you’re fitness business is KILLING it

I wanna tell you about three ways to make money from your knowledge of fitness… even while you’re sleeping, working out… or even just hangin’ out

You see, I ‘ve been spending a lot of time focused on getting back into shape lately

I hired this dude Shelby Starnes to set up my diet… he works with a lot of competitive body builders and powerlifters and my friends Jason Pegg and AJ Roberts ( both like twice as strong as I am) highly recommended him

These two dudes (Jason and AJ)…

Referred me to this dude ( my nutrition coach Shelby… on the right )

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I’m pretty OCD so I can do a regimented program… I just can’t stand being hungry or carb depleted… makes me feel mean ( not cool  to be all cranky and stressed if you have a family and two business with a bunch people workin’ for ya)

Shelby;s got me on a pretty sweet carb cycling regimen… four low days a week, two moderate days and one high day

And even on the low days, I still get 90 grams of carbs from brown rice, yams and oats

To make a long story short…

I don’t feel hungry, carb depleted or cranky

In the first 30 days I’ve lost 19 pounds and strength is up.

I hit…

• 505 lbs on rack pulls for sets of 5 reps from the mid-shin level
• Deadlifts for sets of 5 reps with 455lbs
• Barbell Rows ( strict) – 315lbs x 9
• Shrugs with 600 pounds

Now, they ain’t Westside numbers, but I’m happy with em’

( BTW, I’m a MUCH better puller than presser/squatter… notice I didn’t mention THOSE numbers… the curse of being 6’6″ with long-ass limbs)

Last time I got ripped I ended up getting pretty skinny, and I can’t stand losing muscle and strength… I like being a big ol’ dude

Shelby’s also got me on 6 days of steady state cardio first thing in the morning on an empty stomach ( lots of trainers are against this, but I’ve seen the results Shelby gets his clients, so I’m doin’ what he says)

I’ve also been doing mobility work 4-5 days a week, AND getting a two hour deep tissue massage every week… I have a standing appt every Wed.

( BTW, that mobility and deep tissue stuff has me feeling awesome)

I’m fortunate both my businesses supply me with mostly passive type income – so I’m able to really focus on getting back into shape… I really let myself go for a few years, so it feels great to be more dialed in then ever

Besides focusing on the training and eating, I’ve been riding my Harley a lot, and spending a lot of time with my wife Sarah ( who’s pregnant with our third child) and taking my little girls to the park and movies and stuff a lot

What’s crazy about all this is that I make more money EACH AND EVERY MORNING in the fitness industry… not working mind you… then I used to make all month when I was a full time personal trainer at a big box corporate gym

I spend my days gettin’ up when I want and doin’ what I want, usually making multiple thousand dollars BEFORE I EVEN WAKE UP – getting paid to sleep is one of the coolest things in the world – I’m amazed they don’t teach it in school – but I think school is mostly just to teach people how to be good little employees who stay in line and don’t rock the boat

For a knucklehead like me who pretty much stopped going to school in the 11th grade, got HORRIBLE grades, and worked mostly minimum wage jobs between jail sentences for various drug offenses… it’s really crazy that things are this good today

Now I’m not telling you this cuz I think I’m cool or something… in fact, I’m FAR FROM COOL… I’m actually pretty socially akward… but that’s a story for a different day ( I’m the dude at parties who has NO IDEA who to talk to or what to talk about… never been good at that stuff)

I’m telling you all this cuz I gotta think if I can leverage my time in the fitness industry to the point where I make more just sleeping each night that a large percent of the industry makes working ALL MONTH training people, that ANYONE can do it if they just do what I did

Now I do work, but typically it’s just a few hours a day, when I want and where I want, and it’s doin’ stuff I love.

( If you’d like to see my rules of business, I highly suggest you check it out by clicking here )

It all comes down to three simple things…

1. First of all, I figured out seven simple things that pull in clients from the internet into my local training business on pretty much a daily basis

And I’M A TOTAL COMPUTER DUNCE, so it’s not like to be technically savvy to do this, you just gotta do what I did

I simply put a website in the right places online with the right message and BAM, clients having been coming in like crazy for years now cuz it

In fact, so many clients come in that I have 15 trainers do all the training for me and I don’t train at all… and EVERY SINGLE CLIENT COMES FROM THE INTERNET

One of my favorite ways to to get clients is from the search engines, I strongly suggest you read a post I wrote a few months back where I break down my search engine strategy – you can click here to see it )

Also, check out these posts…

Click Here To See My Post About Video Marketing For Fitness Trainers

Click Here To See My Post Where I Break Down My Conversion Strategy

That’s just some of the stuff I do to get clients from the internet in my business – I’ve actually created an easy-to-follow system for all this – it’s in a step-by-step system of mine called Market Annihilator Simple

2. Next, I have a blog that works for me 24 / 7

There simply is nothing out there that can give you the credibility, authority, and ability to get and keep clients and customers like a blog can… IF it’s done properly.

The problem is, most people have no idea how to do it… but don’t worry, it’s super easy and I’m more than happy to help you out with it.

And if you don’t like writing, you can always make your blog video based ( Video blogs are super fun btw, and hardly take any time at all)

Nothing can help build your brand, your business and your bank account like a high-authority fitness blog… and in I’ll help you every step of the way

With a blog you can promote your training business, nutrition products and supplements, info-products, workout equipment, meal plans, affiliate products and so on

Here’s a presentation I did in front of about 320 trainers at the Fitness Business Summit on Blogging – Click Here to See It

If you want to have a blog making you money day and night, building your following and your brand, then it’s all laid out for you here… EXACTLY what to do… even if your a total computer dunce like me… just go to this page and do what it says…

Click Here To See Fitness Blogging Profits ( my best course by far IMO )

3. Now third, I have my own line of info products… for example the products I’ve been plugging on this page are information products

I personally make information products that help fitness pro’s make more money and have more freedom

But many of my friends have info-products that teach workout type stuff… like body weight workouts, in-home workouts, workouts for busy people on the go, MMA type workouts, fat loss workouts, serious muscle building training, meal plans and so on

Now info-marketing is just about the coolest gig in the world and here’s why…

- You get paid for what you know… not for the hours you work

- You create an info-product once and you get paid over and over

- There’s more free time in fitness marketing than any other gig in the world… seriously, you probably know I used to be a pretty successful marijuana trafficker ( back when it was illegal like everywhere except Holland)… I had a TON of freedom when I was in that business ( except after I got popped and served some time) … well the freedom of being a drug trafficker doesn’t even come close to that of being an info-marketer…you work where you want, when you want and as little or much as you want.

I typically take a month or so off a few times a year and it doesn’t hurt my income at all… in fact sometimes my biggest months are those when I’m on vacation… and even when I do work it’s rarely more than a few hours a day.  Take Vince Delmonte… here’s a dude who has SO MUCH freedom… he’s always traveling… going on crazy adventures… and pretty much doing whatever he wants all from his little muscle building info products…and the dude is SKINNY!!!

Craig Ballantyne… he’s another dude that always seems to be off traveling cuz of his success with his Turbulence Training ebook and products.  Information marketers have freedom like trust fund babies… except info-marketers create their freedom out of thin air doing something they are passionate about.

- Information Marketers are renegades… we play by our own rules and create our own realities… it’s the coolest group of people in the world… and once you’re in you feel like you’ve discovered some secret society that only about .000001% of the population even know exists.

- You can typically keep about 80-90% of your profits because the overhead is so low.

- You end up developing a cult-like following of fans who will buy pretty much EVERYTHING you put out.

- Most info marketers I know make between a HIGH six-figures a year and seven figures… some making a HIGH seven figures ( I know a few who make nine figures a year, and tons who make eight figures a year.. MUCH more than I do… I’m lazy and don’t wanna work too much, those dudes typically put in 40 or 50 hours a week which is far beyond my taste… but hey… they’re killing it).

And if you only want to spend just a little time on it…like an hour a day… you CAN STILL DO WELL

- Everyone else ends up thinking you’re real cool, it’s weird… I mean you’ll have a few haters, but besides them ( and most of them are just jealous)…there’s a weird level of respect you get when you make a high six or seven figures a year working a few hours a day marketing your own line of ebooks, dvd sets, cd courses, mastermind groups and membership sites…

It’s like information marketing gurus are treated like some kind of hero or celebrity or something ( when deep inside you know you’re just an average knuckle head lucky enough to have discovered how to become a fitness marketer).  I’ll admit, this one takes awhile to get used to.

- Fitness Information Marketing is recession proof… just about every information marketer I know is killing it right now… most doing better now then they we’re before the economy took it’s lil’ down turn… info-marketers simply aren’t affected by the economy… our businesses just kinda seem to grow and grow ALMOST effortlessly… it really trips me out.

And that’s just a few of the reasons

If you’d like to get started with earning extra income from your own fitness products, whether it’s just putting in an hour a day for a few extra thousand a month, or you want to make seven figures from it, here’s the place to get started:

Get Started Creating Your Own Fitness Info Products by Clicking Here

And if you wanna get REALLY in-depth with the info marketing stuff, then I highly suggest the following:

12 Months Of The OSP Newsletter for Fitness Experts for a HUGE Discount

Well – there you have it, the three main reasons a knucklehead like me can get up when I want, do what I want, and work when and where I want, and make more money than 99.99999% of the industry, even though most trainers probably know a lot more about training than me, are smarter than me, cooler than me and MUCH better looking than me

Hey, my wife and daughters love me, so that’s all that matters (=

Have a great one

Big Chris

P.S. If you’re really serious about making a ton of money in the fitness industry, helping as many people as possible, having fun doing it and having a lifestyle that gives you all the freedom you deserve, then I urge you to do one of the following

One – Either get my Whole Enchilada – where I give you every program I have for over 70% off

See the whole Enchilada Here

or…

Two – Join my one year coaching program ( and if you join now, I’ll give you ALL of products that you don’t currently have as my gift to you

Click Here To Join My One Year Coaching Program

I’d love to hear your comments below…