A Fitness Boot Camp Marketing Guest Video Post from Steve Hochman
Check out what Shelby Murphy, editor of PFP Magazine for fitness trainers has been doin’ to make sure she doesn’t have to keep training people when she’s old and gray, while still making a ton of money from her boot camps, she went from being burned out and ready to quit, to LIVING HER dream and having tons of FREE TIME. Just watch the video…
And after you watch the video, check out Steve Hochman’s BRAND NEW FITNESS FORMULA 5… loaded with business building tips for fitness pros:
>>> Click Here To See Boot Camp Formula Five <<<
Be sure to leave Steve a comment about the video in the comment section below
Hey Chris/anyone I'm new to your stuff, I just picked up some of your products but I've got a question.
If I'm training groups back to back where do I fit in consultations and signup/sales meetings with potential new clients?
For example, if I'm training at 4, 5 and 6, and someone can only come in between 5 and 6, how do I get chance to sit down and speak to them and sign them up?
Thanks
Hey Matt, I do it at the end of the hour, put the rest of the group on abs and manage my energy between the sign up and watching form ( thats at the end of the new persons trial workout)
works killer for me
Matt,
Make your boot camps high intensity for 25-35 minutes and over-deliver on the quality of the classes. Most people prefer a shorter, results-driven program over longer classes these days.
Then have the new client come in on the quarter hour so that they show during a class in progress.
This does two things for you. It gives the prospect the opportunity to see a class in progress, to actually see the energy going on with lots of people having a good time.
And it will leave you time for the consultations and/or writing new agreements between your classes if you pre-qualified them properly on the front end.
I actually encourage them to talk with the members doing the classes. If they do that then there is literally nothing left for me to do except fill out the paperwork and get them scheduling their first classes.
If you follow Chris, Bedros and Steve, this will become second nature for you. Guaranteed.
Good luck!
Hey matt I agree with Rick, shorter sessions kill it, for 2 reasons 1 the clients love them cause there shorter and also you can come in cheaper than other boot camps so the client feels they are getting an awesome deal, just make sure your shorter sessions are full of energy and mix it up
Hey Steve,
I have a question. I have a pesonal training business where I train clients in their homes. I am quite busy and have hired a trainer to do evening/weekend clients for me. I am exhausted! HOw would I use the "phase out" program with my current clients? Is it possible to do it with Pt clients as opposed to boot camp ones?
Great video. Good ideas from Shelby.
Hey thanks guys,
I'm just starting training, part time after my 9-5. I'm gonna be working out of a small private gym next door to the day job. It's pretty small though, so if I do groups I don't think I could have more than 4 people at a time.
I was thinking about doing groups of up to 4 for 40/45 minute sessions and leaving 15/20 minutes for consults and signups etc. but then I was going through Fitness Profits Blueprint the other day and Steve said group sessions should be an hour long.
What do you guys think about 40 minutes if the groups are only like 3 or 4 people in them? Thanks for the help.
Hey Matt!
Great post and great question. I've been training for 3 years and here is my 2 cents on this:
#1. No matter the length, group training is like a play. You have to setup your show and deliver the best training every single time you step on the stage.
#2. Make it intense because sweat = results in the mind of the client.
#3. Give yourself sufficient time for the signup process. This is crucial!
I think your best bet is definetly somewhere between 25 and 35 minutes like Rick mentioned and set them up on an ab routine while you great your prospect.
Have fun !
I really like having them show up during a class & I'll introduce them to the class in progress. It's a HUGE first impression when 10-12 people all stop and welcome the prospect during the workout. From there the prospect hears a bunch of LIVE testimonials while the workout is going on. I just go about instructing the class and let the members take it from there (and they will every time!).
The prospect gets to feel the energy, see and HEAR people having fun, listen to live testimonials, and are made to feel welcome and comfortable before I even sit down with them. That's a very compelling and assuring first impression to someone who is either scared of joining a fitness program or who has experienced the typical gym environment.
It's all a part of the play, or show, that Luke mentioned.