A Fitness Business and Marketing Guest Post by Dan Go
Hey there…it’s Dan Go…hope you are doing awesome and killing it in your fitness biz.
Before anything I want to say what’s up to all the fitness pros I met that this years Fitness Business Summit. It’s pretty cool to be around 300+ like minded people. I’m sure that the event has literally tripled my fitness training income in the coming year.

Special shout outs to my mastermind group of Leanne Ellington, Michael Duivus, Saraii Jones, Jonas Deffes and Dustin Maher. You guys are awesome and I can’t thank you enough for what you have meant to me and my business.
I gotta admit whole time at FBS myself and Michael Duivus were asked about Big Chris’ (is he still considered BIG anymore? Dude is under 300 now and getting LEAN) coaching from a lot of trainers.
I mean Chris is great and all but really what’s so special about this big weight-lifting Harley-ridin’ guy anyways?
I mean… ALL HE DID was help me become a 6 figure trainer.
No biggy.
He also helped me get to the point where I work only two days in my business and 4 hours total each week.
I mean I could have done it on my own…In QUADRUPLE the amount of time.
Who needs someone that has done it before and was in the trenches and made the mistakes so I could learn from them?
I hated his coaching so much that after I was done my year, I renewed another year with him because it worked so badly for me.
*NOTE SARCASM*
Yes I am being super sarcastic because coaching with Chris has literally helped me make more money and work less hours, in less days, so I can do whatever the heck it is I want 5 days out of the week. Really… I work on Monday’s and Tuesdays and have Wednesday through Sunday off. But coaching with Chris is not for everyone and that is the God’s honest truth.
In fact, I know 7 reasons why you shouldn’t get coaching with Big Chris and I’ll lay them out here…
1. You shouldn’t get coaching with Chris if you are not willing to take MASSIVE ACTION.
If you are not willing to do what he tells you to do and put it into action…then you shouldn’t invest in his coaching.
Knowledge is NOT power. Applied knowledge is POWER. Chris can’t do your adwords for you. He can’t make you watch Fitness Blogging Profits, Market Annihilator and Kickbacklifestyle club videos (which you have free access to with coaching) and make you apply those techniques into your business.
He can’t do any of that for you. You gotta do it. And for non-action takers… that sucks big time… especially if you’re lazy and a non-doer.
What he can do is give you the steps you need to take your business to the next level.
All you gotta do is listen, trust and go forward.
2. You shouldn’t get coaching with Chris if you are a negative person.
I think he’s been pretty clear about this in his blog posts.
If you are a jerk who is going to complain about why things won’t work for you because you have a bunch of excuses like: “It won’t work in my area”, “I don’t have the time”, “I’m working too much” etc…then you definitely shouldn’t buy coaching from Big Chris.
Again he’s only interested in dealing with positive people who are action takers. If this is you then he will definitely work with you… and you can make a lot of $$$
3. You shouldn’t get coaching with Big Chris if your business resides in the Markham, Ontario area.
Because that is where my boot camps are from and with the knowledge I gained from Chris, I will crush any boot camp business that is in my area…. I’m serious. But if you are in any other area than mine I would seriously suggest you get his coaching because you will literally KILL it and become the best in your area within 6 months.
4. You shouldn’t get coaching with Chris if you don’t want someone who has been in the trenches before, made his mistakes, learned from them and became super-uber successful.
What has Chris done up to this point?
- Built up a self sustainable multiple six figure businesses that he spends just a few hours each month maintaining.
- Made an info product that created $304K in billable sales within its first week
- Created 14 info products including Fitness Blogging Profits, which I’m using right now. This product alone is worth the money you spend in coaching.
- The dude barely has to work anymore, spends his days lifting and hanging with his friends and family, has a 1.5 million dollar house, 3 cars ( one being a 2010 vette) and a Harley Davidson that costs more than most trainers make all year… he has the most ideal lifestyle of anyone I know, and is a master at helping others in the fitness industry to live their ideal lifestyles as well
The reason I got coaching from Chris is because he’s done what I’m trying to do right now.
He sped up my progress because he has made all the mistakes already. They say you have to learn from your own mistakes. I agree with that but… I would rather learn from the mistakes other people have made.
He’s helped me create an amazing boot camp business and now I’m getting his help on creating an info product to help create the lifestyle I want.
I seriously think that his coaching is worth a hundred times what he charges for it… I made my money back in just a few days… and the rest has been pure profit. I wouldn’t be surprised if the price goes up sooner than later or if it will be even available at all in the next little while.
5. You shouldn’t get coaching with Big Chris if you don’t like getting detailed answers to your questions.
Honestly when he responds to my questions I could literally put together his responses and create a fitness marketing info product. When needed, the dude writes essays to your questions. I love this because he is so detailed that I have enough to take action on. I hate going back and asking questions. I would rather just take information and run with it.
6. You shouldn’t get coaching with Chris if you don’t like receiving free shit.
Who doesn’t like receiving free stuff?
Especially if this free stuff gives you more $$$, more time and more life?
I have gotten ALL of Chris’ products for free as being a part of his coaching program. Including the lifetime memberships to his online programs, that’s over $10,000 worth of free stuff. This alone covers the cost of your coaching two and a half times over.
Just getting the Fitness Blogging Profits info product for free is killer. This product ROCKS!
and last but not least…
7. Do not get coaching with Chris if you are not ready to be super successful in your training biz.
If you are not ready to make more money and have more time on your hands than ever before… you shouldn’t get coaching with Chris. If you do exactly what he says you will be on pace to owning a six to seven figure business pretty much right away, while probably working half the hours you are now. I’m just getting used to the fact of having so much free time.
I really don’t know what to do with myself sometimes. And I’m not saying this to gloat or impress you. I’m saying to impress upon you that when you start making more money and start working less hours… you gotta find out what you want to do with the extra time and money.
It’s a good problem to have ![]()
I can honestly say that coaching with Chris has changed my business and my life for the better 100 times over. Dude is just a super cool guy with a TON of fitness marketing and information marketing knowledge and he has OVER delivered to me time and time again.
Not only is he is a cool guy, his wife and his team are super cool people to work with too.
Do you know that his wife Sarah messages me on Facebook to give me tips on the emails I send out to my list?
I always appreciate that and really… who else does that kind of stuff?
I can’t thank him, his wife and his team enough for what they have done for my business. If I didn’t get coaching with Big Chris…I don’t know where my business would be today.
If you are an action taker and ready to be successful in your training business…then get the coaching with Chris. I swear you will not regret it.
Oh, and did I mention that Chris is a connector as well?
He was the man who helped put together our All star mastermind group. Honestly…. you would be nuts not to get his coaching right now. Be an action taker and make the investment now. Your business will thank you for it.
If you’re serious about making more money in your fitness business, and having more freedom… like more free time and financial freedom… then the SMARTEST thing you can do is hire Chris right now before he jacks up his rates and then completely stops taking on new coaching clients all together
Here’s where you can get Chris to be your coach:
Click Here To Join the Same Coaching Program I Did
It’s one of the smartest decisions I ever made
One Year Coaching and Consulting Program
In this program Chris pretty much walks you by the hand with personal one-on-one phone calls and emails to help you explode the living hell out of your business. He’ll help improve any area of your business that needs improving. This includes…
- client-getting
- info-product creation
- marketing
- internet marketing
- outsourcing
- search engine optimization
- pay per click advertising
- blogging
- sales
- referral marketing
- client retention
- mindset
- time management
- strategy
- whatever it in you new to blow your business up
Many consulting clients are able to make more money back in just the first two weeks than the entire one year program, and the other eleven and a half months of the year is PURE profit. Some clients have made their money back more than 100 times over.
Please only apply if you’re a doer
Thanks for listening and PEACE OUT!
Dan Go
Dan Go runs Markham and Thornhill Boot Camps and is a Markham personal trainer





















I agree with everything Dan said here.
Big Chris's coaching program isn't for everyone. If you are not a massive action taker then it's a total waste of money.
It's like the client that pays you and doesn't show up, follow the nutrition but blames you for not getting results.
However, if you are a massive action taker and truly love the PT business, Chris's coaching program WILL catapult your business to the next level.
Big Chris will literally give you the tools and walk you step by step and help you DOMINATE. It's almost like an unfair advantage over your competition.
One day your competition will soon also find out about Chris's coaching as well but the person who jumps in first and takes massive action will always be one step or in my case 10 steps head of their competition.
Awesome post Dan! If people are still skeptical after reading Dans post. Check this out:
I also get coaching from Big Chris its been a little over a year now, here is what he's helped me do. Keep in mind before I met Chris i did $35k a year…
1st year- Got me to six figures, just by applying few tools he offers. All his systems are idiot proof so you just have to take MASSIVE action.
2nd year- I work less, have trainers working for me. Haven't worked in months due to a major surgery and here's the thing…I'm making DOUBLE what I made the first year! Chris shows you step by step how to make your business have legs and run itself!!
If you're happy working crazy hours and getting by and aren't an action taker don't get this. You'll fit right in with the rest of the average trainers doing $30k a year.
If you seriously want to get inside the brain one of the BEST guys in the business, get a blueprint to success, dominate your city, create a system that will make you money while you're at home, work less hours, have more freedom, make six or multiple six figures…then take MASSIVE action!
Its up to you..are you an action taker or are you just another average trainer that knows it all?
I owe a HUGE part of where I'm at today to Chris McCombs. He has so much to offer (maybe even more than I can take in lol).
I'll see you in the coaching program!
Dan, spot on with everything in this post! I can't imagine where i'd be now if I hadn't stumbled upon Chris's site and asked him for the coaching a while back.
He straight away took away 5-10 years of the learning curve by sharing all his secrets with me about group training, EFT, getting clients and my favorite of them all getting clients from the internet while I sleep.
I can't believe what I used to do before coaching with Chris. I used to do private in-home training sessions for $35 / session, and sometimes I would drive a whole hour just to get to the persons house. Take away the gas, and I was pretty well making minimum wage. Not very exciting. It was like a headache job that I was a slave to.
After 5+ years of running around in my business I'm finally free of my business (thanks to Chris) and can pretty well do whatever I want. No training, no admin work, no nothing. There's no better feeling than freedom to do whatever you want when you want.
If I wanted to I could just run away from my biz and have it still run on autopilot and grow at the same time, not to mention the exponential increase in income.
Hopefully some smart trainers invest into coaching and their future better life.
Thanks guys. I know deep down in my heart that if someone has the right mindset and takes Chris coaching…they will become virtually unstoppable. Hes just a pile of awesome.
Thanks for the post Dan, even if you dont get big Chris coaching you can take out of it that you need to take action, be positive and go hard to achieve
Yeah buddy!
To tell you the truth, Chris used to weird me out a bit…
Im a believer now, but when I first found out about him.. I just didnt believe the whole work less, make more concept.
This guy was talking about how he had an entire pt businesses on autopilot, and was building all these additional income streams online, while he also had a cat called Bodhi, rode his Harley around the OC, and couldnt stop watching reruns of the Office.
But when I bought into his coaching program, I really experienced the whole lifestyle first hand. He invited me over to his house for a private session, and sure enough -> his wife was on her macbook handling customer service for the pt business, there was a white cat that kept walking over Chris iMac keyboard, and he had an assistant who was building links and got us a Chipotle burrito for lunch.
And everyone was wearing flip-flops.
It was awesome man. Really opened my eyes to whats possible. Just like this one time after I interviewed Sam Bakhtiar, I drove home feeling totally different.
So I took action on EVERYTHING Chris told me to do in my year of coaching. I remember sending him 1-sentence questions and getting essays back – and I literally got my $ worth with my very first answer.
Im probably sounding like salescopy now – but everything Dan, Sam, and Sako are mentioning is true. I actually just met up with Sam & Sako at Chris 40th birthday party, and we were talking about how it all comes down to having your business be run by SYSTEMS, and that YOU run the systems.
This may sound easy, but if youre looking for a dude who can put you on track for that + the lifestyle you deserve while having a fitness business that CRUSHES it -> then Mr. McCombs is your man.
(P.S. Email me if you have any questions on all this)
Hey Dan, You freaking Rock man! It's a honor to know you bro and this is a freaking awesome blog post! You cover so much on the same reason's I choose Chris to be my First and Best Coach over 3 years ago!
My Experience with Chris's Coaching service is the same in a lot of ways!
here's my story….You see, I had a six figure business before I started using Big Chris as a coach…but I was literally lost in direction..because at the time I was mentally young and new to the six figure world.
But I knew I had to do something and something FAST…because I felt all alone and unguided with having created a fitness business that outgrow my mental mindset.
You have to understand something..my business turned into a MONSTER and became a HUGE scary nightmare that I was literally deathly afraid of…I felt paralyzed and uncomfortable as I became more and more successful in making a lot $$$$$$.
So, I literally took a shot in the Dark with Chris's coaching program(3 years go)…I had barley herd of Chris at the time….but I knew this guy had answers for me because he wasn't just some "stuck up wall street business suit guy"…he was different…
The Dude was REAL!!..I know I could talk to him and he would "GET" what I was saying…
-He knew my language..
-He knew my struggles…
-He knew my fears..
He "GOT" what I was going through and what I needed in coaching with my business.
And let me tell you something…it is a huge relief and awesome feeling when you don't half to explain every freaking detail to someone for them to understand your situation.
Because of this, Chris was able to coach me at a highly effective laser focused level…we focused exactly on what I needed and how to get shit done without having to deal with crippling thoughts.
After each coaching session with Chris..I was freaking PUMPED and wasn't some fake perpetual short lasting pump…I knew from this point on in my life that I had found a lifetime business coach that actually helps me educate myself, take action, and helped Turn a Nightmare situation into a streamlined kickass business that literally has endless potential that I embrace!
My Point is….and especially for those of you already make a strong six or seven figures, it doesn't mean you can't greatly benefit from coaching..Hell…the way i see it..If you don't have some sort of business coach and you are making six or seven figures then you are in serous trouble and you better contact Chris IMMEDIATELY!
Thanks Chris! and a special thanks to his support Del and Sarah!
Jonas
ok, i am a fitness biz owner in Toledo, OH which is statistically one of the least fit cities in the country – things aren't exactly booming here. I don't have money to throw at you for your service but i do have a lot of drive. Feel like a challenge? You coach me into even a modest, comfortable income and i will not only pay you back when things are going well but i will be an eager marketing subject and a "walking, talking billboard" for your service.
Dan,
I love you man and honored to be in your group. I am so proud of your progress and growth the past year and look forward to sharing many more moments together!
Chris, you are the man, and with your recommendation and help my blog has transformed my business in so many ways. I am able to drive all of my TV and other media exposure to a website that pulls a person in, and gets them involved with my community.
If I hadn't taken your advice I wouldn't be where I am today.
Thanks,
Dustin Maher
Yes exactly, I agree this is very good info.
Our Masterminds Group
Cory Crabb
The only thing this post is missing is Chris flexing his new body. When you gonna break out the wife-beater Chris?