A Fitness Business and Marketing Post by Big Chris McCombs

Volume Two

NOT For the Uptight or Easily Offended

Hey there, hope all is great in your world… things are going awesome here

I just sent my assistant Del and wife Sarah off to the day spa for some massages and pampering, and I’m kicking back with my little girls busting out a blog post while they watch a Barbie movie… it’s no Toy Story 3 or Shrek… but they dig it, so good times

About a month ago I did the first post in a new “unofficial, no-holds barred, tell it like is, give you great content and try to get you to buy my shit series” called Fitness Marketing Undercover… the post was a HUGE success, so here’s Volume Two… enjoy…

If They Ain’t Happy For You… They Gotta Fucking Go

I don’t know about you, but I ONLY allow people in my life who are down to earth and supportive.. there just simply isn’t time or room for leeches, time vampires, energy suckers, complainers, whiners, haters or anyone who isn’t happy for my success, isn’t cool or is an overall negative person… life is jut too damn short for that shit

I’m only interested in hanging out with other cool people who support me and are happy for my success and I can support them and be happy for their success in all areas of life… we help lift eachother up and make the road to success a little less rocky and a  lot more enjoyable.

For example, I was talking to my good bud Big Mike this weekend, you’ve probably heard me talk about him before, the dude does $52 Million a year selling hydroponic nutrients to pot growers, and he’s one of the most giving, do-anything-for-a-friend good-hearted guys I know.

We got a lot in common, we’re both super tall, I’m 6’6″ he’s 6’7″, we both have the word “Big” in our names, both sold marijuana for a long time and we’re both die-hard students, practitioners and teachers of direct response marketing, internet marketing, info marketing, sales, business strategies and woo-woo mind-set stuff.

Before going legit almost a decade ago Big Mike spent most of twenties, thirties and the early part of his forties as a straight up gangster. He had 200 people working for him growing weed in Canada and was flying about 1000 pounds a week into the U.S. via helicopter… now I’m not saying what he did was right or wrong… I’m just telling you his story.

That little operation was making him $20 Million a year. But as often is the case, the long arm of the law finally caught up with him and they filed some pretty substantial charges against him.

After getting busted and being basically “kicked out” of Canada, he went legit, stopped growing and selling weed and started a company that sells hi-tech nutrients to the growers… and that company now does over $50 Million  a year and is projected to be doin’ $100 Million a year by 2012.

You can definitely  say Big Mike is an interesting guy,… At parties and marketing events, I LOVE to see the reactions on peoples face when he tells them what he does… it’s hilarious.

I’m very proud of him ( partly for doin it legit)  and I’m always telling him that. And you know what he said to me the other day? He said…

” That’s one of the reasons I like you so much Chris, cuz you’re happy for me, if I tell the average Joe I make $52 Million a year they RESENT ME… not cuz of the marijuana thing, actually most people think that’s cool… but it’s because I’m so successful… you support me, and are happy for my success… you’re one of the guys who GET IT… a lot of people just don’t get it… they’re barely getting by in life, and if you’re doin well it makes them feel bad about themselves, so they end up resenting you”

Big Mike nailed it,… You see we all have ego’s and are CONSTANTLY comparing ourselves to others.. it’s human nature… money, attractiveness, physical conditioning, social status, attractiveness/social status of our mate and so on…. it’s just what we do.

No biggie, we all do it… and once you become aware of it you can observe it and not become so attached to it.. it pretty much loses it’s meaning and becomes nothing more than a bunch of fiction in the head

Now, what happens is, when someone isn’t doing good in some area of life, and they find out you ARE doing good, if they’re too attached and identified with the ego, they’ll resent you… cuz the fact that you’re doin’ well makes them feel bad about themselves and how lousy they’re doing... and sometimes they’ll do things to belittle you…like put you down… behind your back or in-front of you.. so they can feel a little bit better about themselves.

They get jealous and bitter, and if they can, they’ll try to pull you down with them..  like my bud Bedros says… “they’re crabs in a bucket trying to pull the crabs on top back to the bottom”

When I was coming up as a trainer and starting to make good money, a lot of trainers in the gym where I trained resented me and would talk shit about me behind my back… and you know what I did?

I  totally ignored it.. and from then on I ignored them

I dropped em’ like rocks and didn’t even allow them into my conscious, it’s like they didn’t even exist anymore… not in a negative or bitter way, they just simply disappeared from my field of perception… and you know what?

Today I don’t have one single jealous or negative person like that in  my life… ANYWHERE.

Most of my friends are wealthy… many being multi-millionaires, and the ones that aren’t are either on their way up or have chosen a different journey in life, could care less about making a bunch of money, but are balanced and fullfilled and we connect and share other values… be it similar hobbies or spriritual paths or whatever… but the point is they’re happy for me and I’m happy for them.

I have dropped every single negative person from life… every crab, complainer, miserable son of a bitch who isn’t happy for the fact I’m doin so well is gone, LONG gone.

I ONLY surround myself with those who support me and I support them and we lift eachother up and help eachother get to the top

The moral of the story is… like a lot of fitness pro’s who read my blog.. you’re probably starting to do well financially, and others around you are noticing… now anyone who isn’t totally stoked for you… kick them to the fucking curb, there’s simply no room or time in life for people like that who aren’t happy for your victories…TRUE friends want to see you succeed and will help you get there, and you’ll do the same for them… the others… the ones who are envious because your success reminds them of how shitty their life is… they can cease to exist as far as your concerned… from here on out, they DO NOT FUCKING MATTER.

Alright, the next thing I wanna cover is… a little principle that has made my life and business pretty kick ass today… and I truly believe ANYONE can do this… I call it…

Let NOTHING Fuckin Stop You

Here’s a question I recently got on Facebook that is actually a pretty common ( my support staff gets these all the time… however it’s almost always from non-customers) … here’s the question, check it out…

—

Hey Chris

Listen man, I’m pretty bummed out lately with my training business… It seems so hard to pull in new clients and I feel like giving up on the entire busness and just going and getting a regular job, but I’m honestly doing the best I can… it just doesn’t seem to be working, what should I do???

—

And here’s my answer…

Thanks for reaching out. I know in situations like yours I just set my heart and gut into it 1000% and let NOTHING stop me, NOTHING… it’s like a decision I make deep down inside… and EVERY SINGLE TIME I’ve done it I’ve achieved what I wanted to.

Keep in mind, I’m not the worlds brightest guy, I did HORRIBLE in school, have never been able to hold down a job for long and I’m kind of a trippy dude.

But none of that really matters if you DECIDE deep inside to let nothing stop you… you have to know in your gut that you’re gonna make it happen no matter what.

Here’s some personal goals I’ve used this “gun to the head” decision process on

In my late teen and early twenties I did it to build a marijuana trafficking business. This was before pot was legal in California. My business grew and grew ( until I got busted after six years, but that’s a story for another day) Not saying it was right… but it worked… and my little operation exploded to where I had large loads being shipped all over the country and was making more than you’d probably believe if I told you.

Then, I did it to get ripped… I lost over 125 pounds in 15 months… and before I knew it I was more shredded than anyone I knew with the exception of a few “in-season” competitive bodybuilders I’m friends with.

Next I did it to build my personal training business, which rose to six-figures in a matter of months.

Then, when I first met my wife…

I decided I wanted to marry her…

…and start a family with her… even though 50% of marrying her was out of my hands, I gave my 50% everything I had to make it happen, and today we’ve been married for almost five years and have two beautiful daughters and a son on the way.

And then I did it with my information marketing business… which today is as close to a dream business as I think anyone can get

I also did it with my first product launch, which did $304,000.00 in billable sales in one week… my goal was to sell 150 of the program and I hit the goal on the nose… overselling by a few.

Almost every great thing in my life has been a result of me deciding deep inside that I was gonna make it happen NO MATTER WHAT. ( That and God’s will)

I get in it in my gut, at a cellular level.

It’s real ‘gun to the head’ type stuff, and it’s NOT for everyone.

And if you aren’t willing to make the decision to succeed no matter what, I suggest just going out and getting a shitty day job like the majority of walking dead who spend their lives trading hours for dollars and just take whatever life hands them is a passive re-active manner… slowing tip toeing quietly and safely to death

Not that they’re bad people, a lot of them are really good hearted and mean well… but their lives pretty much suck … and I understand, kickin a lot of ass isn’t for your everyday pedestrian … it’s for fuckin warriors.

The choice is yours… live in the table scraps of life, have a shitty job, shitty relationships, buy into all the lies that the media and society have been spoon-feeding us for years and live out your days in a cubicle death box or some dead end corporate big-box gym

OR…

You can question everything that the masses accept as truth, set your sites on a worthy goals that fulfills you and gets you fired up, decide deep in your gut that you’re gonna make it happen no matter what, use every obstacle to make you stronger, kick a lot of fuckin ass, enjoy the journey and make it happen no matter what

I know which one way works for me… and it’s the opposite of what 99% of people do… but it WORKS… and makes life and awesome n’ wild ride that most people would label impossible…

The choice is yours.

Ok, next…

I’m Retiring. .. Well, Sort of… Here’s the Story…

For the last few years I’ve been doing coaching and mentoring with fitness pros who wanna earn six or seven-figures a year and wanna have a lot of freedom in their life… so their not stuck in the
rat race like 95% of our industry… making minimal or at best “so-so” pay while working long split shifts and not having much of a life

This program has created a TON of successful fitness pros, earning anywhere from hundreds of thousands of dollars to millions of dollars a year while working less than ever before because of the ways we’ve dialed in and automated their businesses

Well I’m about to stop offering the program… in fact, I’m taking my coaching completely off the market after tomorrow night…

You’ll know longer be able to pay me just a few grand to have me help turn your business into a six or seven-figure money-making machine

Why?

Cuz it’s the only program I offer that really takes me any time…

My 14 info-products, affiliate promotions, local fitness training business, web design service and SEO service are COMPLETELY automated and pretty much only take me a few hours each month to bring in a pretty substantial income.

However coaching actually takes me some time, now it IS time that I love, I mean there’s nothing I dig more than jumping head first into a trainers business, full of problems, hurdles, obstacles and opportunities and dialing it in so the guy ( or girl) can grow their business to where they really want it to be

There’s actually no better feeling in the world than seeing a trainer go from 40k, 50k or 60k a year working full time… to in just a few months making 150k or 250k per year and having twice as much free time on their hands

But it still takes time, and in the near future I want to not only continue making seven-figures helping fitness trainers to grow their businesses, but do it in way that takes me no time at all… or hardly any time at all.

Right now I average 10-15 hours a week of work, my goal is to get that down to 5 hours a week, while making even MORE money and helping even more people.

So you COULD say I’m retiring in a way… not completely, but I am gonna minimize work hours to spend some more time with my friends and family, and pursue a few hobbies that I’m into.

Is it possible?

Of course it is… MOST people would say my current business structures, lifestyle and income simply aren’t possible … especially for a guy who pretty much dropped outta school, isn’t really all that bright and was homeless before starting my training business.

Just like I help my coaching clients with, I’m a HUGE believer in building a business ( or businesses plural ) that works FOR you, run on autopilot, help tons of other people get what THEY want in life, fulfills your purpose and gives you the lifestyle you really want… a business built around ideal lifestyle, NOT having a lifestyle built around your business… or worse… your job… and living in the table scraps of life… like 99% of the people do

My life and businesses today are living proof that one can live the dream… make a ton of money, help a ton of people and have as much freedom as you want… I’m not saying this stuff to brag, so please don’t think that, I’m telling you to let you know what’s possible once you take the right actions in the right direction under the right guidance.

Just like how YOU take people who are outta shape, and once they join your program and you take them under your wing, if they do what you tell them to do, show up for the workouts, follow your instructions and eat the right foods and so on… they end up experiencing a night and day transformation and living an entirely new life.

It’s the same situation.

So… back to the whole “retiring” thing

One thing that I AM retiring is my coaching and mentoring mentoring program… where I work via phone and email with fitness pros to get their life and businesses EXACTLY where they want them to be

Whether it’s fitness training, boot camp, growing a studio, building a tribe with a blog or getting into the highly profitable world of fitness information marketing or fitness affiliate marketing or all the above… I’ve been working side by side with fitness pros to dial in everything and I wasn’t even charging that much to do it

I’ve been doin’ it mostly just cuz I love it… and that’s why the price has been so low… it fulfills me and I love watching the transformations happen first hand.

I don’t have any degrees or anything, but personally, I’ve…

• Created a fitness training business that brings in six-figures a year and takes me less than 30 minutes a MONTH of my time… the ENTIRE business is automated and outsourced to others… all I do is enjoy the profits

• Gotten my website to # 1 in Google for HUNDREDS of my keyword terns

• Built relationships with the top marketing, business minds and fitness gurus in the WORLD

• Created a blog that get more traffic than any other blog in my entire industry

• Built up self-sustainable multiple six-figure businesses that make me thousands of dollars a day 365 days a year and require me to work only 10 – 15 hours a week total

• Made an info product that created $304,000.00 in billable sales within its first week

• Created 14 other info products that sell on the internet for me on comlete autopilot

• Made a documentary film with my friend Bedros Keuilian about the entire internet marketing subculture and got the worlds top players to be in it

• I BARELY have to work anymore, spend my days lifting weights and hanging out with his friends and family, have a 1.5 million dollar house, 3 cars (one being a 2010 vette) and a Harley Davidson that costs more than most trainers make all year… I honestly have the most ideal lifestyle of anyone I know, and I’m a diehard teacher when it comes to helping others do the same

• Helped thousands of fitness professionals get more clients, make more money and work less hours

• Privately coached the biggest fitness gurus in the world in blogging… Including Vince Delmonte, Craig Balantyne, Jason Ferruggia, Nate Green and Karena and Katrina from Tone It Up.

( Recently I got a blog post that came to me completely unsolicited from one of my coaching clients about his experience with my caoching, you can read it by clicking here )

But tomorrow ( Friday ) night I’m gonna stop taking on any new coaching clients… I *might* offer other programs in the future but those will cost WAY more money, probably in the 15k range, but I’m not gonna practically give it way like I have been…

If I do decide to offer something sometime down the road and people want to work me at that time, they’re gonna pay top dollar, because even though I LOVE helping fitness pros get what they want in life, if I’m gonna take away time from hanging out with my friends and family and pursuing my hobbies, the price is gonna be EXTREMELY high … MUCH higher than it is now

SO here’s the deal…

Like I said I’m about to stop offering my coaching program

If you want in before I close it down, here’s your chance

Now, I do have to warn you…

It’s NOT for everyone, in fact…  if you’re negative, aren’t an action taker, aren’t willing to add massive value to the human race, don’t have at least partial understanding of what it takes to run a successful business, aren’t good at getting people into shape or aren’t serious about taking things to the next level …  I won’t be able to work with you

It’s nothing personal, but I’ve come to a point in my life where I refuse to work with anyone who isn’t a good-hearted, action-taking straight-shooter with values similar to mine… life is just too damn short to work with people who don’t take responsibility for their own success.

And if you aren’t good at getting people into shape, get that part of your life handled before even worrying about all this crazy marketing and business building stuff

I’ll ONLY work with clients who are cool and I believe I can be of considerable value to, based on their individual needs and my areas of expertise.

HOWEVER, if you ARE good at getting people into shape and YOU ARE SERIOUS about taking your life and business to the level, you’re cool person and already have somewhat of a successful fitness operation up and running, then this is the absolute best opportunity available to you ANYWHERE to really buckle down and finally build the kind of business you’ve always dreamed of owning…

One that not only gives you total financial freedom but also gives you the kind of lifestyle that very few people in this world ever actually attain… however this kind of lifestyle IS possible with the help of someone who’s done it and know what it takes to make it happen.

If you want me to help you then here’s your chance before I stop offering my coaching and mentoring program altogether which I’m about to do.

Below is link to register, after you register my assistant Del will contact you, have fill out a few simple forms, mostly about where your business is now and where you want it to be, and then she’ll set up your first coaching and strategy session with me

Click Here To Register

And here’s what you’re gonna get…

- Private mentoring from me personally via telephone – One of the first things we’re gonna do together to get your business headed as quickly as possible in the right direction is jump on the phone for about an hour an come up with your entire strategy for getting from where you are now to where you wanna go.

You’re gonna walk a way from that call with a clear cut plan and some simple action steps to do immediately so we can start growing your business without hesitation.

You’re also gonna get…

- Unlimited email access to me – After your first call you’re probably gonna have a few questions or hurdles pop-up, that’s just how the road to success is.

Well, I’m here to answer those questions for you in a quick, simple and easy to understand and implement manner. I’ll have your back and be your ace in the hole any time you need me. 99% of the time, unless I’m on vacation or something, you’ll have an answer back from me within 1-2 business days, telling you EXACTLY what to do.

AND… as a special bonus gift…

- I’m gonna give you ALL 14 of my business building products for fitness pros – Now… you don’t actually have have to go through all 14 of them, but they’re sure nice to have on hand for quick reference… in fact, you’re gonna find these tools indispensable when it comes to building your fitness empire… it’s the ultimate stockpile of tools and solutions for reaching your goals… these programs range in price from $47 all the way up to $2000.00 … and I’m gonna give you all 14 of them as my way of saying “welcome aboard”

• Fitness Blogging Profits ( Reg $697 ) Click here to learn more about Fitness Blogging Profits
  (my BEST program BTW)
• Group Training Exploder Ultimate (Reg $500) Click here to learn more about Group Training Exploder
• Market Annihilator Simple ( Reg $197 ) Click here to learn more about Market Annihilator Simple
• Fitness Profits Blueprint ( Reg $197 ) Click here to learn more about Fitness Profits Blueprint
• Referral Marketing Blueprint ( Reg $47 ) Click here to learn more about the Referral Marketing Blueprint
• Client Retention Blueprint ( Reg $67 ) Click here to learn more about the Client Retention Blueprint
• Time Management for Trainers ( Reg $47 ) Click here to learn more about Time Management for Trainers
• No Cost Client Getting ( Reg $47 ) Click here to learn more about No Cost Client Getting
• Low Cost Client Getting ( Reg $47 ) Click here to learn more about Low Cost Client Getting
• Fitness Media Profits ( Reg $67 ) Click here to learn more about Fitness Media Profits
• Automated Sales Formula ( Reg $97 ) Click here to learn more about the Automatic Sales Formula

As well as 6 months membership to the following…

• Market Annihilator ( Reg $1182 for 6 months ) Click here to learn more about the Market Annihilator
• KickBack Lifestyle Club (Reg $282 – 6 months) Click here to learn more about KickBack Lifestyle Club
• Six Figure Trainer Club ( Reg $282 for 6 months ) Click here to learn more about the Six Figure Club

- PLUS I’m gonna give you any new info-products I come out with in the next year… no matter how expensive they are

As you’ve might’ve noticed, I come out with new products all the time… well check this out… for the next year, right when I come out with new products that can help you make more money and work less hours, I’ll be sending to you for free… ALL of them.

So, if you want me to help take your business to the six or seven-figure level like I’ve done with fitness pros all over the world time and time again…

And you’re a cool action-taking person who actually cares about helping people, then here’s your chance to work with me personally … before I take my coaching program completely off the market, which I’m about to do

If you’d like to jump on board before I close the entire program down… the price is just $3997, here’s the link:

Or, on the following page you can learn more about the program, and there’s a paid-in-full option as well as an installment option as well on this page, just go here and choose the one that’s right for you:

Click Here To Learn More About My Coaching Program Which is About to Go Off the Market FOREVER

And if you’d like to read a recent blog post that came to me COMPLETELY unsolicited from one of my current coaching client, and learn about a few of his “warnings” for you, you can check it out right here:

Read Dan Go’s Blog Post and His Experience With the Program

Talk soon,

Big Chris

P.S. If you’re one of those people who scroll right down to the p.s…. here’s the deal…

I’m about to take my coaching program off the market for good

If you want the fastest and most surefire way to build your dream business and lifestyle, make six or seven-figures a year working even just part time if you want to, here’s your chance to do it if I haven’t closed the doors on the program and taken the page down yet:

Join The Program Here BEFORE I Close The Doors FOREVER