A Bootcamp Marketing Guest Post from Alicia Stregar

It’s Alicia (one half of “The Boot Camp Girls”) here. When I got home from Chris’s KBL Jedi Mastermind in Vegas, I was FIRED UP!

Before I left, I had a clear direction of where I wanted to take my business, and was thrilled to be on track with the goals I set for myself…..and THEN ALL OF MY PLANNING WENT TO HELL AFTER THE MASTERMIND.

I completely changed directions, and TRIPLED my income goals for myself (which for me is HUGE and required me to make a lot of changes to my business model.)

So the first thing I wanted to do is explode growth in my boot camp numbers, while STILL being able to over-deliver to our clients and maintain a great relationship with each and every one of them.

Our camp is dialed in on client retention, so creating a true “experience” is REALLY important to my business.

I hardly EVER run our camp at a discounted price….but sometimes you need a good sale to get your undecided prospects off the couch and into your boot camp.

So here’s EXACTLY how I got 28 NEW Clients in 24 Hours:

Now…..I am by NO MEANS an expert on email marketing. And you’ll probably find a few things you will want to change. I try to follow Dan Kennedy’s No B.S. Rules (these are just a few of his MANY) when I email:

1. Have an irresistible offer (KNOW your client and what they want)
2. Have compelling sales copy and talk about the BENEFITS rather than the features.
3. Create URGENCY and give them a reason to respond right NOW
4. Give them CLEAR instructions on how to respond.
5. ALWAYS follow-up.
6. Track and measure everything.

My Special:

I ran a 24-hour promotion for our Boot Camp Girls “21-Day Belly Blast Transformation System” for $77 for 21 days on 7/26/11 (normally $159 for 3 weeks). It included 21-days of done-for-you meal plans (including a 3-day detox), unlimited workouts, before & after measurements, daily motivational and accountability emails (and a few other things…check the emails below for all of the details.)

I called it a “SECRET SALE” and launched it to my newsletter list and on Facebook (once the sale was over I removed all of those posts).

Here’s my EXACT EMAIL SEQUENCE:

On 7/21/11: I sent an email out with powerful content and also had this sentence in it:

“We are about to launch an AWESOME program called our 21-Day Belly Blast Transformation in just a few days! Stay tuned for our 24 Hour SALE!!”

On 7/23/11: I sent another email out with great content and plugged the upcoming sale:

“Also, don’t forget to check your email on Wed for our 24-HOUR SECRET SALE! (there will be a limited amount of spaces available, and they will be taken on a first come-first serve basis!)”

***Notice that those emails also had AWESOME content in them…you don’t always want to be selling, you want to create value and prove that you are an authority on fitness.

On 7/25/11: I sent out this email: Click HERE to see the 21-Day Email #1

On 7/26/11: I sent this email at 5 am: Email #2 HERE and then this email at 5 pm: Email #3 HERE

That’s it! I got 28 NEW boot campers signed up for this promotion in less than 24 hours.

Who couldn’t use an extra 2K in their pocket?!

Plus- there’s practically NO WORK on my part. The 21-day program was already done for me, and I just filtered the 21-day participants into our already running boot camp classes!

Now- these 28 newbies are not full “members” YET, but I’m expecting at least 90% to stay on with our camp. At the time I’m writing this, we are on day #5 on the Challenge, and most people have already lost 4-6lbs, and they are loving it.

Please feel free to swipe the content on the email and put your own twist on it.

If you don’t have a program set up like this in your boot camp, you should definitely consider adding one.

And BTW, here’s EXACT 21-Day program I used in my boot camp here —-> 21-Day Boot Camp Belly Blast <—-