Differentiating Your High Value Group Training From Low Value Bootcamps

Want to make a few hundred dollars per hour, while delivering top-notch workouts and getting clients great results?

Want your training programs confused to not get confused with low-value watered-down one-size-fits all boot camps?

Small Group Personal Training is the way to go…

And this post will help you differentiate your training from all the low value boot camps out there… so you can charge more, make more, and truly help more people make REAL progress…

Hey what’s up, Callie Durbrow back here again for Big Chris, dropping some group training knowledge on you.

My mentor Big Chris is always reminding me to take massive action. This helped me so much I was getting started into group training. If you are scared of it that means you better do it. Action alleviates anxiety. I love that saying.

So, onto some knowledge that you had better implement :)

Boot camps are everywhere. We know that. They are a dime a dozen, and a lot of them, not all of them, but a whole bunch of them really suck the big one.

Something that a lot of trainers struggle with (me included) is how to use the buzz word of “boot camp” to attract clients (mainly from the internet and SEO stuff) without attracting people who are lame and only want the $20 watered-down me-to boot camp in the park.

“I want to start something like a boot camp, but just the thought of having a “boot camp” makes my balls shrink”
– Jason Ferruggia

How do you differentiate yourself but still stay in front of everyone in terms of advertising?

Well, here’s what I do…

I have my main website which is ranked for personal trainer, personal training and fitness training.

There are some sub-pages off of that which are ranked for different cities in my area and also for boot camp and boot camps.

If you search in my area, I come up as number 1 or 2 for boot camps even though I don’t run regular boot camps.

A lot of people are searching for that term so the trick is to let them search and find you, and then blow them away with how you are not like the boot camp down the street that charges $20, takes cash, puts people on one-size fits all workouts, pays little attention to form, does not focus on progression, has people doing jumping jacks and running laps and often times they have to bring their own weights.

 Here are a few tips on how to train your clients in groups without having to call it a boot camp:

  1. Keep the groups smaller. I like 8-12 but you could even go smaller and charge more… I know Big Chris charged an average of $49 per workout per person for groups of 6 people per hour… and he was booked pretty much every hour he trained… that’s damn near $300 per hour… while STILL being able to give people a kick ass workout and keep their form in check
  2. Keep a lot of focus on form, and let it show… avoid being a drill instructor
  3. Focus mostly on resistance training exercises, and not a lot running around, jumping jacks and typical boot camp type of stuff
  4. Make sure your clients progress, have a method to your madness, don’t wing it… either remember their poundage and reps/time under tension like some trainers with good memories can, or use a system for you OR them to track it/log it
  5. Charge more money. You are worth more, plus people will perceive you as better with that higher price point
  6. Have your own place or at least your own equipment
  7. Use EFT and longer term agreements
  8. Do some type of assessment, evaluation or consultation with your new clients
  9. Track their progress with measurements and body fat. We do this every 6 weeks with our group training clients
  10. Know everyone well… Call them by name. Even if you don’t train all the groups anymore, make sure to friend everyone on Facebook and know something about them
  11. Make people feel special
  12. Have client appreciation parties or get-togethers
  13. Give them something. We give each new client a Durbrow Performance Training water bottle at the end of their consultation. Having something tangible to walk away with makes them feel better
  14. Have a private Facebook group just for your clients (create that tribe!)
  15. Have fun during the workouts
  16. Offer more value to your clients- supplements, meal plans, nutritional coaching, advanced workout sessions, challenge workouts
  17. Value the referrals. If someone send you a referral, send them a gift or give them 50% off their next month. Find out what people like and what motivates them. We have some people that love the 50% off and some that don’t care at all so we’ll send them gift cards to local sporting goods stores or use www.wine.com to send them wine directly to their house
  18. Avoid having “boot camp” in your business name if possible… if you change your business name to differentiate yourself from all the bottom of the barrel boot camps around, you can still keep your old boot camp marketing and websites out there, and just drive them into your new group personal training business
  19. NEVER call it a class… call it Personal Training if your groups are on the smaller side … like 3-6, and if they’re on the bigger side, call it Group Training, Group Personal Training, Semi-Private Training, Fitness Training or whatever works best for you
  20. Be cool
  21. Treat everyone like you would treat a member of your family. When a new client comes in I always think about how that could be my mom, dad, brother, best friend, etc and how would I want them to be treated by someone new?

If you want to make a few hundred dollars per hour, while delivering top-notch workouts and getting clients great results

If you don’t want to be confused with low-value watered-down one size fits all boot camps

Small Group Personal Training is the way to go…
So there you have it, 21 ways to differentiate yourself from the local boot camp and capitalize on an awesome business Group Training Business Model, without watering yourself down and being compared to everyone else. The general consumer has no clue except from what they see on TV or what their friends tell them. Be sure to stand out and if you provide the best service with lots of cool bonuses, you’ll keep attracting cool people.

Callie Durbrow… AKA The Group Training Chick, is the owner of Durbrow Performance Training, creator of the soon to be released Group Training Profits System a group training studio in Cambridge. For more fitness, business and lifestyle tips check out her blog here





  1. Great post. I currently do month to month eft for my semi private 2-4 people groups. Was wondering what would be your recommendation for cancellation on say a 6 month contracts. Bc my only concern on long term contracts is possibly creating a bad experience for someone if they had to pay a lot in cancellation fees. For what ever reason. I want them to be a returning client if they leave. Another thing too is people seem to hate long term commitments. For some it’s just the thought of it that scares them. Any thoughts? Thanks for this awesome post’!

  2. Please notify me via email

  3. Hey RC, if they’re cool, I usually let them out no fuss

  4. I do in-home personal training and don’t have my own places. Would you recommend rent a small space? Are churches or community centers or the like good places to train? Thanks.

Speak Your Mind


* Results are not typical. Advertised results are only typical of people who worked their tails off and followed every one of the fitness marketing strategies and personal training tips that I outline on my site to really explode their fitness business. Also, if you click on a link on my site to someone else's product, there's a good chance I'm makin' a profit off of it, probably even a steep one.