A Fitness Boot Camp Marketing Post by Paul Mort ( AKA The Boot Camp King) from the UK

S.T.I.P.T- no this isn't an STD!

Instant credibility, 2 appearances in the press, shed loads of leads and 17 new clients (and a possible info product) in just 12 days??

Here's the deal- i recently came across an AMAZING way to get ALL of the above in just a couple of weeks!

WARNING- do not do this if you're not ready to seriously improve your bottom line or if you're a wimp that doesn't like standing up and talking in front of groups!

"Okay Bootcamp 'King' enough of the name calling, just tell me what this stuffs about" I hear you say

No problem- here it is and its incredibly simple but totally kicks ass…

A Fitness Boot Camp Marketing Guest Video Post from Steve Hochman

Watch this video to see how Val became the most in-demand trainer in her area, build a waiting list of people anxiously standing by to train with her and pulling in 18k a month… check it out…

A Fitness Boot Camp Marketing Guest Video Post from Steve Hochman

Check out what Shelby Murphy, editor of PFP Magazine for fitness trainers has been doin' to make sure she doesn't have to keep training people when she's old and gray, while still making a ton of money from her boot camps, she went from being burned out and ready to quit, to LIVING HER dream and having tons of FREE TIME. Just watch the video…

A Fitness Boot Camp Marketing Guest Video Post from Steve Hochman

Watch this video to see how Jonathan is getting TONS of new leads into his boot camps:

A Fitness Boot Camp Marketing Post by Steve Hochman

Hey there, hope you're doin' great

Below is cool video my bud Steve Hochman just sent me… it's got a cool little trick to get clients ( BTW, if you live outside the US, in an area where Craigslist isn't as big, just use this trick for whatever online classified service is popular in your area )

But before you check out the video, I want to let you know that The Fit Body Boot Camp Business-in-a-Box for fitness trainers is 50% off the regular price to get started until this coming Tuesday night at midnight, and at that time not only is the 50% sale end, but the door close on the program for a very long time. So if you'd like the quickest, easiest, most surefire way to get your own six-figure boot camps up and running and on pace for six-figures within 60 days, then go to this page now…

A Boot Camp Marketing Post By Chris McCombs

Hey there, hope you're doin' great… I got some great tips on building your fitness training business for you today.

This last weekend I was down by the beach at the Fitness Info Mastermind with good friends Bedros Keuilian, Steve Hochman, Craig Ballantyne, Josh Carter, Seven-Figure Sam, Rob King and a whole bunch of other way cool fitness info marketers.

And then Saturday night we had a big party for Bedros's B-day, that's me and Fit Body Boot Camp owner Irma at the party in the picture on the right

It was a great time

Here's a few quick things before I give you some cool tips on marketing your boot camps and group training workouts.

One…

A Fitness Boot Camp Marketing Post By Steve Hochman

Hey Steve Hochman here… And there is nothing more cool than having multiple 6-figure boot camps overflowing your bank about, giving you personal freedom, and allowing you to "live the life".

But for this to happen there are certain fundamental boot camp business building strategies that you have to consistently implement.

In fact, before we teach any of our client attracting techniques to our Fit Body Boot Camp owners, we extensively beat them up in our boot camp "test kitchen" first.

So for you to help you experience freedom, security and "the life", here are 21 proven boot camp client getting strategies.

Use this as a "check list" to make sure you're doing everything right…

A Fitness and Boot Camp Marketing Guest Video Post by Steve Hochman

When it comes to bringing energy into your boot camps and personal training workouts, NO ONE, I repeat NO ONE even comes close to Steve Hochman… check how how he does it…

Fitness Marketing Guest Post by Scott Lofquist

When Chris called myself and my partners and asked us to make a guest post I jumped at the opportunity…

It also gave us a moment to reflect on how we built the largest Pilates studio in our market and took the same ideas and opened up a fitness bootcamp that has over 100 paid members in less than 3 months.

So how exactly did we get so many fitness training clients so fast?

Well, check this out…

We actually never intended to start a bootcamp…

Not until we noticed the excitement generated by Chris and Bedros Keuilian at our first mastermind meeting last summer. We ‘d just moved our Pilates studio from a 1200 sq foot space where all our trainers and clients were constantly tripping all over each other to a 3000 (now 4500) square foot studio, so expansion in a down economy wasn't anything new.

So when we saw the 4500sq ft. loft space available for Crossroads Bootcamp we couldn't refuse.

The first question we asked ourselves was how we could take the same systems that built our Pilates business to create a profitable bootcamp, and fast and how we could clients as fast as possible.

Fitness Marketing Guest Post by Michael Duivis

Hey whats up guys, this is Michael Duivis and I hope you’re doing awesome in your fitness business.

If you don't know who I am, well, I'm the guy next to Big Chris, Bedros and Steve in this pic… ( this was before Chris started working out again and leaning out… lemme tell you, he is ONE BIG DUDE… I think I saw five people in about three hours ask him if he played football and two ask him if he was a pro-wrestler… I was worried Chris was gonna eat us )… we were down at the Frank Kern Mass Control event at the Hard Rock in San Diego… what a wild time.

I'm a private coaching client of Chris's and operate a few Fit Body Boot Camp locations in Southern California.

Now that it's 2010 you probably know all about Human Billboards and how the whole principle works. ( In case you don't know what Human Billboard Marketing is, click here to watch a video where Chris explains the whole Human Billboard thing )

However, one thing to bear in mind when 'hiring' your Human Billboards is that they are not all created equal…

Hey there, it's Chris… hope you're doing awesome… I want to let you in on an email I got the other day… it's by a fitness trainer named David Eagleton and it has some pretty cool ways to get clients… one is very similar to something my friend Steve Hochman does with his Foot Soldier Method but with a few tweaks, and the other is TOTALLY out-of-the-box… enjoy… (it's been slightly edited for brevity)

Here's the email from David:

Chris, I just love creative thinking and helping people. Honestly I feel fortunate. When I graduated college I had no clue what I wanted to do so I became a bartender ( I know right a bartender who just blew $120k of mom and dads money on a private business school).

Needless to say they weren't too happy so I moved to Denver from Boston to "run away"… and I started making some really bad choices in life.

Well over the last 3 years I went from training part time in a corporate gym and doing some things I'm not proud of … to wanting to give up on everything.

I was sick of the corporate world and even more my own life. My best friend dragged me to go to church with him on a Friday night and it changed my life.

Fast forward I have stepped away from the bad decisions I was making and became business partners with this same friend.

We agreed that he would do all the boot camp training and I would handle the marketing and business side ( finally used the skills from a private business college).

I am now happy to say that we have 100 clients paying $180 a month and we split it down the middle. I can't believe how much my life has changed.

What I did with my friend opened my eyes and made me realize I could grab any trainer from the corporate world and (save their life) by helping them make a ton of money. I truly believe "he who waters others will himself be watered" -Proverbs 11:25

Ok, check this out Chris, here's is an idea I woke up with one morning… I experimented with it and it turned out to be AWESOME!

Here is how you do it…

The is a Client Retention Guest Post by Craig Ballantyne

This is a Fitness Boot Camp Marketing Guest Post by Craig Ballantyne

Hey there, recently I was hanging out with my friend Craig Ballantyne of TT Boot Camps and I asked him to bust out a quick boot camp training video post for you… so here it is…

This is a Fitness Boot Camp Resource Post By Chris McCombs

Hey there, hope you're awesome…here's a post with some free boot camp business resources and a few paid ones…

I'm getting ready to head out to Vegas for a few days of masterminding with Bedros, Steve Hochman, Vince Delmonte, Craig Ballantyne, Seven Figure Sam, Josh Carter, Leanna Ellington, Kaiser Serajuddin, Scott Lofquist and and a handful of other heavy hitter fitness entrepreneurs in Bedros' Seven Figure Mastermind.

And after that, I'm off to speak at the Fitness Info Summit, showing about 300 fitness trainers how to build six-figure info marketing businesses and then off to Disney World for a few days with the kids and the Hochmans and the Keuilians.

I've pre-loaded the blog with some great posts for the next few weeks ( that's one of the like thousand things I love about blogging… the ability to pre-load em' up )

Anyway, here's some boot camp business building resources and tools for you, some cost money, and man are FREE, and they're all good…

1. Fit Body Boot Camp - which re-opened today and will close in the very near future - my good friends Steve Hochman and Bedros Keuilian created this bad boy - It's a done-for-you boot camp business in a box, membership site, community, area exclusive licensing program… you name it… there is nothing else out there like it.

They literally walk you by the hand through building your entire boot camp business from the ground up… it's step by step, and proven to work time and time again.

Click here to learn more about Fit Body Boot Camp

The program makes building a six-figure boot camp super-simple, it does require some work to build it, so it's only for action takers… but they've made it SIMPLE to follow the steps, and they offer unparalleled support.

Fitness Marketing Guest Post by Steve Hochman

For Six-Figure Boot Camp Income And A
"Do What I Want, When I Want" Lifestyle…

10-Part Mini Series to
Boot Camp Domination (Part 9)

Fitness Marketing Guest Post by Craig Ballantyne

Craig is the creator of the Turbulence Training Boot Camp Workouts … I'll let Craig take it from here…

Hey bootcamp experts, Craig Ballantyne here with another guest post. This time I want to talk about something that I believe can be another secret weapon and set your bootcamp apart from all the others in your town.

As you know, the #1 secret to a successful bootcamp session is the energy. Bringing high-energy and excitement to a class can make even the worst trainer in the world look good (not that I'm saying you're a bad trainer…it goes without saying that if you're reading Kickback Life then you're several levels above even a good bootcamp trainer).

But did you know there is something you can do in your workouts that will take your bootcamp up another level to help you completely crush the competition?

There is. It's called "The Challenge Workout".

I first discovered the popularity power of the Challenge Workout back in University when I read about a workout called the STREND Fitness Challenge in an old NSCA Journal. I thought it was pretty cool and decided to run one in our school gym.

The STREND test requires participants to do bench press, pullups, and dips, and then finish with a 3-mile run. Your score is calculated based on the number of reps you do and your time to complete the run.

It was really cool, attracted a lot of entrants, and got people really excited to do it again the following year.

Unfortunately, I totally neglected incorporating any challenge workouts in my program again until late 2005 when I created a bodyweight Turbulence Training program. But it wasn't until reading about the 300 workout and
watching it become a worldwide phenomenon that I realized this could be a powerful tool in personal training and bootcamp classes.

There are a number of benefits your clients will get from Challenge Workouts that go above and beyond what your competitor can offer in their generic bootcamp sessions.

Guest Post from Steve Hochman

For Six-Figure Boot Camp Income And A
"Do What I Want, When I Want" Lifestyle…

10-Part Mini Series to boot camp domination
(Part - Steve Hochman's 10X10 to $10K Method

Guest Post By Steve Hochman

For Six-Figure Boot Camp Income And A
"Do What I Want, When I want" Lifestyle…

10-Part Mini Series to Boot Camp Domination

(Part 7) - How To Make Your Boot Camp
Members Multiply Like Rabbits

Heeeey - Steve Hochman here with part 7 of the boot camp dominator mini series.

In this installment, I show you one of my top-secret strategies for EXPLODING your boot camps.

It's a carefully crafted questionnaire that allows you to penetrate the "inner circle" of your human billboard and boot camp members.

You see, everyone in your boot camp has about 50 people in their sphere of influence.

I explain it all here…

Check out this video by my good bud Steve Hochman about how to give more energetic boot camp workouts

And if you're like to learn more boot camp domination tricks from Steve, I highly recommend you check this out…

Guest post by Steve Hochman

For Six-Figure Boot Camp Income And A
"Do What I Want, When I Want" Lifestyle…

10-Part Mini Series to boot camp domination
(Part 6) - Selling 12 Month Boot Camp Contracts
For Dummies

Hey Peeps, it's your friend Steve Hochman here…

I missed ya!

Welcome to the next 5 installments of the How To Be A Boot Camp Dominator mini series.

I call this installment, "Selling 12 Month Boot Camp Contracts For Dummies"

Well since the last post me and Bedros launched the Fit Body Boot Camp franchise model in 17 states and 3 countries and its… DOMINATING!

And I told my buddy Chris that I'm gonna "spill the beans" on a lot of the top secret stuff that's causing it to BLOW THE INDUSTRY AWAY.

Guest Post by Steve "Boot Camp Dominator" Hochman

For Six-Figure Boot Camp Income And A
"Do What I Want, When I Want" Lifestyle…

5-Part Mini Series to boot camp domination
(Part 5) How To Double Your Boot Camps In 30 Days

Ok… Steve Hochman here

Part 5 of how to be a boot camp DOMINATOR!

The GRAND FINALE!

If you've been following and taking MASSIVE ACTION (<– I really like caps today on the last four parts of my series, then it's perfect timing for part 5.

So by now my out-of-the-box boot camp marketing tactics and strategies has your boot camps overflowing with TONS of members.

Well how would you like to double your boot camp members in 30 days?

I've made a video to show you how but first I MUST WARN YOU…

It's VERY scary!

So don't watch it if you get freaked out easily…

Guest Post by Steve Hochman

For Six-Figure Boot Camp Income And A
"Do What I Want, When I Want" Lifestyle…

5-Part Mini Series to boot camp domination
(Part 4) How to train huge boot camp groups - even when everyone is on different fitness levels.

Hey, Steve Hochman here with Part 4 of the Boot Camp Dominator mini series. I've been getting TONS of emails from trainers BLOWING up their boot camps and group personal training using my system and tactics.

But there is just one problem… Even if it is a good problem.

HOW THE HELL DO I TRAIN THESE HUGE GROUPS!

I'm gonna answer that in just a minute…

Guest Post by Laurel Blackburn

The following is a guest post by the boot camp queen Laurel Blackburn

I've been cleaning out my office with the help of a professional organizer. I decided that paying someone to help me do the things that overwhelms me and stresses me out was well worth the money. It also frees up my time and helps me to be more productive with the things I enjoy, like building my business.

While I was going through my stuff (junk), I found my old planners and notebooks from when I started my business. I also found my old W-2s from when I was a personal trainer, working for "the man". I worked part time, probably the same amount of hours I work now and I made around $6,000 for the year. Man, I am glad I struck out on my own. Now I bring in 3 times that….in a month!

If you are still doing personal training in a gym and giving half of your income to the owners, I feel for you. Of course if you are content with that, I feel for you to.

So, last month I wrote about planning, dreaming and setting a start date. My start date was about 3 or 4 months after I made the scary decision to get out of the gym. Now it was time to quit dreaming and get to work. First on the list was finding a place to hold my camps. This proved to be the hardest part of starting my own business...

Guest Post by Steve Hochman

For Six-Figure Boot Camp Income And A
"Do What I Want, When I Want" Lifestyle…

5-Part Mini Series to boot camp domination
(Part 3) My Top Secret Plastic Card For Getting MASSIVE Boot Camp Referrals

HEEEY, it's your friend Steve Hochman here with (part 3) of the How To Be A Boot Camp Dominator mini series.

Last week I unveiled my secret to taking your boot camps from good to GREAT by doing what I call "Themeing" your workouts and using my A.P.E S.H.I.T. principals (Appreciation, Passion, Enthusiasm, & Setting, Highly, Inspirational, Themes)

Now, this week, I'm gonna show you how I accidentally uncovered a referral getting technique that is so NINJA, it will literally revolution our fitness industry when it comes to referral marketing.

Check it out

Guest Post by Steve Hochman

For Six-Figure Boot Camp Income And A
"Do What I Want, When I Want" Lifestyle…

5-Part Mini Series to boot camp domination
(Part 2) Blasting Your Boot Camps From GOOD To GREAT!

Hey what's up everyone, Steve Hochman here with (part 2) of the How To Be A Boot Camp Dominator mini series.

Last week I broke down step-by-step how to blow your boot camp up to six-figures in 3 months using my "Human Billboard Marketing Method"

Now this week in (part 2) I'm gonna tell you one technique I use for making my boot camps bad ass!

But first, let me tell you what happened this weekend…

So, the Hochman family and the McCombs family went to Jump'n Jammin, a place that has all kinds of bouncy houses and little mazes for our kids to play in (I played with the kids in the little mazes but McCombs is too big, so he hung out with the wives).

When I took a break from shooting other parents with the foam ball air guns, me and McCombs started talking about why MY boot camps are huge and OTHER boot camps may be stuck in a rut.

Aside from using some sick ninja marketing moves… here are the main reasons why some boot camps are just average and what you can do about it RIGHT NOW!

Ok… here's what makes a boot camp average…

Guest Post by BJ Gaddour

Here's another guest post by the Boot Camp Guru himself BJ Gaddour…

BJ DEFINITELY knows a thing or two about building mega-successful fitness boot camps and I'm stoked to have him as a contributor… check out some of his strategies…

I'm lucky to know some of the very best business minds in the fitness industry.

One guy that I can't seem to get enough advice from is Jim Labadie.

I'll never forget a statement he made during one of our Boot Camp Blueprint calls, a statement that changed the way I have approached marketing fitness boot camps forever:

"If you train groups, then you ought to sell to groups by offering free public speaking engagements."

This is really such a simple concept, but it's one that most fitness professionals never seem to take to heart.

Why you ask?

Guest post by Steve Hochman

For Six-Figure Boot Camp Income And A
"Do What I Want, When I Want" Lifestyle…

5-Part Mini Series to boot camp domination
(Part 1) Human Billboard Marketing

Hey, my name is Steve Hochman, but before you consider soaking up and applying my step-by-step methods for rolling out six-figure boot camps, there's something you need to know…

I have severe ADD, dropped out of college, was homeless for a while and need constant praise cuz my mom didn't hug me enough… On the other hand, not to toot my own horn, but my special ed teacher DID give me a B+ so I must have done something right.

So then why the HELL does the legendary Chris McCombs have me doing a 5-part mini series for raking in six figures with boot camps?

Good question.

I think the main reason McCombs asked me to do this series is cuz, since I'm NOT a rocket scientist type, my systems and tactics for shoving mega cash-o-la into your bank account at light speed are REALLY, REALLY, SIMPLE…

Which means that practically ANYONE who is motivated and has some energy can have his or her very own six-figure boot camp with my system.

Ok, so let's jump right into (Part 1) - My "Human Billboard Marketing" Method

Guest Post by Laurel Blackburn

This is another guest post by the boot camp queen Laurel Blackburn. Laurel last post Marketing a Fitness Boot Camp was and extremely popular post here on KickBackLife.com and I've asked Laurel to be a regular contributor.

In this post Laurel is gonna share with you how to actually start a fitness boot camp business… I think you'll like it…

First of all I have to say that I really appreciate all the great responses I received from my last post. I hope that you guys were able to put the information to good use.

I am so fortunate that I am doing something I absolutely love and I get paid (a lot) to do it.

In talking with some of you and with some of my boot camp coaching clients, I am still amazed at how many people are putting in 8-10 hour days doing 1:1 personal training at the gym. If this is something you love to do and don't mind only making a percentage of your fees, then my hat is off to you. I couldn't do it.

If you are one of those, however, that know there is more to life than spending countless hours at the gym working for and supporting "the man" then this post is for you.

Guest Post by BJ Gaddour

This is a special Boot Camp Marketing Guest Post by BJ Gaddour ( The Boot Camp Guru )

How to Giveaway Fitness Boot Camps to Get Ahead!

Lifestyle badass Chris McCombs recently honored me with the opportunity to write a monthly blog post here at Kick Back Life where I'll reveal my world famous low-cost, high-return boot camp marketing secrets.

And I know Chris doesn't sugar coat a damn thing, so neither will I when it comes to providing you with kick ass tried and proven lead generations that will fill up your camps (and you pockets) fast!

So let's start with by the far the most simple and effective way to take your fitness boot camps to the next level…

Kick Ass Boot Camp Lead Generation Strategy - Play the Numbers and Spread the Word with Free Trial Giveaways

Guest Post by the Boot Camp Queen Laurel Blackburn

Here's a guest post by Laurel Blackburn about what works for her in marketing her Fitness Boot Camps

Starting and marketing a fitness boot camp isn't rocket science. It doesn't take a business degree, a college degree or a whole lot of smarts which I don't have.

It DOES take common sense, which I do have and hard work, which I did…

Instead of trying to reinvent the wheel, I am going to share with you everything I did to take my boot camps from a measly 16 clients a month to an average of 120 clients per month.

I am going to share what WORKED for me and what was a COMPLETE WASTE OF TIME. Keep in mind though that what may work in my little town in the south may not work for you in a large town in the north and what didn't work for me, may work like crazy for you.

So you want to set up a fitness boot camp? I’m sure you already know why boot camps are great for your business. First, you get to earn more for less time than spending countless hours in one on one sessions for the rest of your life. Another thing is that you get to help more people this way. And the more people you help, the more mouths there will be to spread the word about the great job that you do.

Now let’s say you have email list where you send out your regular newsletters and promotions. You can use that list to tell people that you’re setting up a boot camp and you’re inviting them to join. But the offer in itself could be weak enough even if they read your newsletters religiously. Because of that, I’ll give you some tips on how to make your internet marketing for your boot camp for effective and get more responses.

Whether you want to streamline your sessions with your clients or earn more, starting your own boot camp is the way to go.

The great thing with having a boot camp is that you can train several people at once. It saves you time, it lets you earn more by working less compared to working with people one on one. How does it work? Let’s say you charge $60 for an hour of a one on one session and you work 6 hours a day. That means you earn $360 everyday.

Now look if you have a boot camp. You charge people $40 an hour to join your boot camp. If you get 5 people for a session, you earn $200 for an hour’s worth of work. Again, if you work for six hours every day, you earn a total of $1,200 every single day!

When you look at the prospects of earning more through boot camps, it’s natural that you’d want to have this in your personal fitness business. So let me show you some tips on how you can do it.

A Fitness Boot Camp Guest Post by J. Brown

Everyone is online these days, so it's really important to stay on top of things and learn how to market to people in a way that is easy and accessible for them. Think about ways that you can reach people online that they are likely to respond to. Obviously social networking is a huge factor in fitness boot camp email marketing because almost all social networking sites have a messaging system in place similar to an email system, but regular old fitness boot camp email marketing is great too.

Almost everyone I know accesses their email at LEAST once a day, and if they have a phone with a data plan, then they access their email a LOT more than that! I'm sure you have friends like this and know what I'm talking about, people who are always checking their inbox for the latest update. Well there are fitness boot camp email marketing tactics that will help you use this marketing medium to reach the client base that you want to without having to spend a lot of money!

A Fitness Boot Camp Guest Post by Jackie B.

It can be a big challenge trying to figure out what you need to do when starting a fitness boot camp, but this site is a great resource for fitness boot camps and has lots of free content that can help you get your business off the ground and going great. Here are some additional short pointers you can use. Before you start a fitness boot camp you need to consider a few things and work on a plan to get your boot camp going.

First of all you need to pick a good location. Do you have a facility you can use? Does it have enough open space to accommodate a large group? A gym or other facility is obviously a great choice if available because it can be used year round no matter the weather, but many boot camps are held outdoors and work very well that way. One thing to keep in mind with an outdoor boot camp is whether you are using a public park or not and if it is a public park, what are the rules for the park. Some public parks regulate operating a business or boot camp on their property and require a license to do so. You'll definitely want to look into this before you commit to a location.