A Fitness Business and Marketing Post by Big Chris McCombs

Volume Two

NOT For the Uptight or Easily Offended

Hey there, hope all is great in your world… things are going awesome here

I just sent my assistant Del and wife Sarah off to the day spa for some massages and pampering, and I'm kicking back with my little girls busting out a blog post while they watch a Barbie movie… it's no Toy Story 3 or Shrek… but they dig it, so good times

About a month ago I did the first post in a new "unofficial, no-holds barred, tell it like is, give you great content and try to get you to buy my shit series" called Fitness Marketing Undercover… the post was a HUGE success, so here's Volume Two… enjoy…

If They Ain't Happy For You… They Gotta Fucking Go

A Fitness Marketing and Business Post by Big Chris

Hey there, hope you're doin' great

This is one of those posts where I just had to write… I PROMISE there will be lots of good lessons, tips and strategies to help you more money in your fitness business in it

Two days I had hernia surgery… it's actually a redo… 4 years ago I blew a hernia doin' box squats ( one of my favorite exercises) ..had it fixed, and then about a month or two ago I went in for a heavy squat/sumo-deadlift/good-morning workout and blew right through the mesh the doc put in 4 years ago… and this time the hernia was HUGE…

So I just had it fixed again and have been stuck at home with GIANT purple grapefruit sized … uh… organs.

But a few good things have come out of this…

A Fitness Business and Marketing Guest Post by Dan Go

Hey there…it's Dan Go…hope you are doing awesome and killing it in your fitness biz.

Before anything I want to say what's up to all the fitness pros I met that this years Fitness Business Summit. It's pretty cool to be around 300+ like minded people. I'm sure that the event has literally tripled my fitness training income in the coming year.

Special shout outs to my mastermind group of Leanne Ellington, Michael Duivus, Saraii Jones, Jonas Deffes and Dustin Maher. You guys are awesome and I can't thank you enough for what you have meant to me and my business.

I gotta admit whole time at FBS myself and Michael Duivus were asked about Big Chris' (is he still considered BIG anymore? Dude is under 300 now and getting LEAN) coaching from a lot of trainers.

I mean Chris is great and all but really what's so special about this big weight-lifting Harley-ridin' guy anyways?

A Fitness Business Marketing and Guest Post by Chris McCombs

Hey there, hope you're doin' awesome, in this post I want to talk about a few key things ALL fitness trainers need…. well, at least the ones that want to be successful that is

As I'm writing this the wife and my two little girls are swimming out back having the time of their life

You could say the Fam is finally getting settled into our new pad. The wife is 5 months pregnant so she's nesting like crazy, getting everything ready for the new baby.

Pretty funny to see her go, baby in the belly, looking cute is ever… running around organizing and getting everything so it's just perfect for the new little one.

Even though she doesn't look 20 weeks pregnant in the picture on the right, trust me… she is

After I bust out this post for you I'm gonna head down to the Dodge dealership… gonna get a new Dodge Viper… IF I fit in one that is… I'm 6'6" 280lbs and have been a truck and Harley for so long.. I'm not sure I'll fit

But if I do, I'm getting one, since they're about to discontinue them, I figure now's the time… Still gonna keep the truck, Harley and SUV though … the kids won't fit in the Viper (=

Ok, so before I head over to the Dodge dealership, check this out…

There are a few key things that ALL trainers who want to kick serious ass need to have in place for their business

If you don't have these systems in place, get on em' ASAP… they'll change everything for you

A Fitness Business and Marketing Guest Post by Ben Greenfield

2008 Personal Trainer of the Year, National Strength and Conditioning Association

The Hunter vs. The Farmer

Hey there, Ben Greenfield here

Not sure if you know me but I'm a triathlete and Director of Sports Performance for Champions Sports Medicine and Human Wellness Solutions in Spokane, WA and Coeur D' Alene, ID.

My specialties are Ironman triathlon coaching, metabolic-based weight loss, bicycle fitting, open water swim coaching, running gait analysis, swim stroke analysis, VO2 max testing, blood lactate testing, metabolic testing, sports nutrition, and other cutting-edge procedures for weight loss and performance.

I'm writing this post exclusively for readers Big Chris McCombs's blog, he's probably off doing deadlifts, riding his Harley, hanging out with his wife and kids or scheming another product launch

I can just see him now…

Ok, now…

A Fitness Marketing and Personal Training Business Post by Chris McCombs

Hey there, hope you're doin' awesome

I just got back from a great workout… super-setted pull-ups and shoulder presses ( at 320 pounds pull-ups are always a good time), and did barbell shrugs ( sets of 8 with 535lbs strict) and finished of with some arm and grip work for good measure

I'm glad I own businesses that pretty much run themselves so I can go to the gym in the middle of the day when it's empty… I almost always use the power rack and that damn thing is always taken during prime time hours.

Anyhow, my support staff gets the following question from readers ALL THE TIME… and even though I've addressed it to different degrees before, I figured I'd lay it out as simple as possible for you here today…

It goes like this…

"I just left the corporate big-box gym I was training at to break off on my own, and I want to make six-figures a year training, what should I do?"

Well, the best answer is actually "Read all my blog posts, buy all my shit, and take massive action on it, and let NOTHING, and I mean NOTHING get in your way"

That's actually the best answer to the question, however, let me give you another, more detailed answer… and this can actually help you hit not just six-figures, but a HIGH six-figures or even seven figures…

Fitness Marketing Guest Post By Zach Hunt

Hey what's up? Hope you're having an awesome day…

I was just looking over my client sheet for this week so far and was pretty pleased, looks to be 7 new clients so far this week. I like those numbers. And those numbers look even better when I know my client retention is rock solid.

Check this out, for every well qualified prospect that comes in and does the two week trial, they end up staying on average 10-24 months, quite a few of them for many years to come.

That's pretty good for peace of mind.

I don't have to worry about constantly plugging the leaking bucket with new clients just to keep at a consistent income.

It's been quite awhile since I had a lot of turnarounds in my client base

A Fitness Marketing Guest Post by Leanne Ellington

Have you ever done something really dumb? If not, that kinda sucks.

We all know that we learn the most through experiences– whether good or bad– and that goes for all the mistakes we make too.

As personal trainers and boot camp owners we are all so focused on Craigslist, article-writing, honing in our skills, or anything else you can think of that takes up most of our time.

That stuff is all great… in fact it's all crucial to keeping our businesses alive and making them thrive, but a lot of times we miss the blatantly obvious things that we should be doing to make our jobs of marketing our business that much more effective.

Just off the top of my head I can think of a few REALLY dumb things that I have done lately that when tweaked (or potentially tweaked) could turn into some major increased profits, increased retention, or major time and effort savers.

Don't feel bad. At the end of the day, we are all do some pretty dumb things . I consider myself a very smart dumbass, but that doesn't mean that I am immune to doing stupid sh*t just like the rest of the world.

I've outlined below a few of my major blunders and how hopefully you can learn from my dumbass-a-liciousness. (Yes I make up words sometimes)…

A Fitness Marketing Post by Chris McCombs

Hey there, hope you and your training business are rockin' along

Ya know, the fitness training industry can be pretty weird. It's one of the industries where most of the people live month to month and earn just a little more than your typical minimum wage worker… some make a good living.. and a few others friggin' crush it and earn six and seven-figures.

One of the problems is a lot of trainers tend to complicate things when trying to build their fitness business and then get overwhelmed and have no idea where to start… so usually they don't do anything ( besides train clients ) to build their business.

I've gone ahead and broken down some of the most simple steps you can use to get your business to the six or even seven-figure level.

Now, if you're one of my coaching clients and are hitting a high six or seven-figures then you're probably already doing all this stuff… but if your new or your business isn't quite where you want it to be yet, then you'll definitely wanna go through this list and get started taking action right away…

Guest Post by Chris Cubitt

Bootcamps are da bomb… yeah, I know.

They allow you to work far less and earn far more. You also get the privilege of being able to help many more people than would otherwise be possible. These are all enormous plus sides.

But guess what? It gets even better…