August 23, 2008

What Personal Training and Bank Heists Have in Common

There is a lot of money in this industry to be made in the personal training industry.  Unfortunately, very few personal trainers really tap in to the abundance of money that people are willing to just hand over to them in exchange for help them getting into shape.   
I liken building a successful personal training business to pulling a bank heist. (…)

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August 19, 2008

How Will The Economy Impact The Personal Training Industry?

A lot of trainers have been wondering about how the economy will impact the personal training industry. (…)

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August 15, 2008

Starting a Personal Training Business

If you're starting a personal training business, there's some advice I'd like to give you right now before you spent countless hours of your life in the gym training clients and studying for useless certifications. (…)

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August 11, 2008

If you have trainers working for you, then…

Recently, I read on a popular personal training business forum site question from one of the users.  The question was something like this: "My trainers don't seem to be any good at going out there and getting clients.  How can I motivate them to go out there and get more clients so I can make more money?"
My answer to that question is simple.  If your trainers are good at "going out there and getting clients", then they sure as hell wouldn't be working for you.  They would more likely be your competition and not your employees.  Your job is to set up the marketing systems and set up the sales and conversion systems that bring in the prospects and converts them into clients. 
If you have trainers working for you, their job is to train the clients.  If they're good at sales, then it's probably their job to follow your sales script and convert the appointments that came in through your marketing channels into paying clients. (…)

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August 7, 2008

How To Make Lots of Money From Fitness Consultations

Here's another killer audio interview I did with ex-mafia kid turned high dollar "anti-fitness guru" Rocco Castellano. This one covers two important topics:
1. (…)

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July 31, 2008

More Book Recommendations and Resources For Fitness Business Owners

We all need 'weapons of business'… and this is another one of my lists of recommended resources for fitness business owners and personal trainers. (…)

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May 8, 2008

Dealing With Common Personal Training Business Frustrations

In most personal training businesses there are some common problems and frustrations that most of us run into once we reach a level of moderate success. (…)

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April 28, 2008

15 Personal Training Business Mistakes

One thing I find myself constantly knockin' my damn head against the wall over is all the little things I try in business that don't work out. (…)

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February 21, 2008

Oh Yeah, Well I'm a Movie Star

As human beings, we all naturally crave attention.   
I remember early one morning; I was training two women in their mid-twenties. (…)

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February 19, 2008

Make Your Appointment Book Look Like That of The Quack Doc To The Stars

Have you ever been to an in-demand doctor, psychologist, dentist, or lawyer? 
Have you noticed that they are only taking appointments for certain hours of the week? (…)

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The Naked Client

You really never know who you're going to meet on the Internet when it comes to attracting new clients for your personal training business.  Especially on Craiglist…
 
A few years ago, I got an e-mail from someone who had seen an ad of mine. (…)

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February 7, 2008

How To Build a Successful Fitness Business

To run a successful health and fitness business today requires being an expert in more than one area. (…)

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January 31, 2008

Patrick Rigsby on Marketing and Systemizing Your Health and Fitness Business

Here's an interview I did with Patrick Rigsby. When it comes to creating fitness business systems that bring in large amounts of revenue on autopilot, Patrick probably knows more than anyone. (…)

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Danny Morel on Succeeding in Life and Business

Chris McCombs (CM): Hi, I’m here with Danny Morel. Danny, could you tell us a little bit about your background, and who you are, and what you do? (…)

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Powerful Hiring Strategies

 
By guest author Logan Strain        
If a business is composed of a group of people with different responsibilities working towards a single goal, then deciding what people make up that group will be the most important decision you make as a business owner. (…)

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January 29, 2008

How Does This Fit Into Your Life?

One of the most important questions the health and fitness entrepreneur should ask themselves whenever considering a new project or business venture is "How does this fit into my life?"
Whether you own a health club, a personal training business or you're a mixed martial arts instructor, the main purpose of your business should be to enhance freedom and happiness. (…)

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January 20, 2008

The 5 Mistakes Health and Fitness Business Owners Make and How To Avoid Them

Here are the mistakes most personal trainers and fitness business owners make (I made most of these mistakes myself for years) which keeps them stuck like a hamster in a wheel of 10 hour days, feeling stressed out and overwhelmed, and never being able to get ahead. (…)

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January 15, 2008

Tax Strategies For Health, Fitness and Wellness and Business Owners

Chris McCombs (CM): I'm here with Bob Glasgow. Bob, who are you and what do you do? (…)

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January 11, 2008

Tom Perkins Interview on Creating Strategic Fitness Business Alliances

Chris McCombs (CM): Tom, who are you and what do you do? (…)

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Lisa Nichols Interview - Create the business and life you want

Here's an interview I did with Lisa Nichols, you may know her from the DVD "The Secret" or seen her on Oprah. (…)

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January 2, 2008

14 Must Read Books For Fitness Business Owners

Here is a list of books and resources (in no particular order) EVERY fitness business owner who wants to work less make more and enjoy the journey should read. (…)

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