Archive for the ‘Fitness Business Strategies’ Category

 A Guest Blog Post by Zack Cahill

Chill the f*&# out, then take action!

Take a young kid with attention deficit hyperactivity disorder, feed him a tonne of coke, lock him in a room with a strobe light and speakers blaring hardcore Dutch techno music at 500 decibels and then let him loose in Disneyland.

That’s the fitness industry right now.

We are constantly freaking out about the next new craze, new business model, new training method. One minute bootcamps are the next big thing, then it’s small group training, then it’s warehouse gyms . And every time something new comes along, if you don’t get on board you’re gonna be left in the dust right?

Gotta get on this new marketing method or your competition is gonna destroy you, gotta change your whole business model to fit the current climate. All of this energy comes from a positive place, it comes from our immense passion for what we do, our hunger to learn and our drive to be successful. I LOVE that… but in this article I’m going to suggest you take a breath, chill out for a second and focus. (more…)

A Fitness Business Guest Post from Roy Schuhmacher

Hey there it’s Big Chris…

Below I have some simple yet POWERFUL wisdom for you from a fitness trainer by the name of Roy Schuhmacher…

But first…

I just got back from the first KBL Jedi Mastermind at the Hard Rock in Las Vegas… I literally flew 100 MPH almost the entire way home in my 2010 convertible Vette … turning a four hour drive into a three hour one… cranking Stone Sour the entire way… the meeting kicked ass and everyone had a blast.

Each member of the group had their biggest business challenges dissected by the likes of myself, Andy Jenkins, Matt Trainer, 7-Figure Sam and Coach Larry Clay… as well as the rest of the group.. it be cool beans to the extreme…. and I was honored to be the host.

Andy Jenkins… probably the most respected and sought after internet marketing guru on the planet, gave a ninety minute “no-holds barred presentation, as well as a ninety minute “tell all” open Q and A…. plus he jumped into literally everyones business during individual share time… the group was blown away by what Andy shared

Matt Trainer, who earn millions online each year and is the internet marketing consultant to guys like Brian Tracy, John Assaraf and Success Magazine… shared with the group his number one traffic and conversions strategy… something he typically ONLY shares when people cut him a check for a minimum of at LEAST $25,000.00…

… on the feedback forms at the end of the weekend, one of the biggest things I saw on there was “More Matt Please!!!” .. everyone loves that guy (more…)

Check Out This Interview with the Fitness Business Honey Badger Jonas Deffes… Jonas is one of my first coaching clients and has the whole freedom business thing dialed in like a pro… enjoy:

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You can check out Eric’s site at FitnessBusinessInterviews.com

And you can check out Jonas Deffes at his New Orleans Fitness Boot Camp site

Be sure to leave a comment for these dudes

Guest Post By Zach Hunt

Hey there, Zach Hunt here…

If you’ve been following Chris for any length of time you know he’s big on three ways to increase revenues…

1. Get more leads
2. Convert more leads into paying clients
3. Add more value to their lives so you can
sell them more stuff / get more of the green stuff

The strategies in this post fall under the “Add more value to their lives so you can sell them more stuff and get more of the green stuff”

Alright, let’s go back a bit and let me tell you a little story

My wife Amy and I, went to the movies the other day, I think we were seeing the Pirates of The Caribbean movie, the new one.. and I got a cool lesson in marketing for your fitness business from our little trip to Movieland USA

We don’t normally eat concessions from the movie, but this time decided we needed a coke (the non calorie version of course). So we got in line, and thought probably a medium sounds good for both of us. So I said to the cashier girl…

“I’ll take a medium please”

And without missing a beat, she bats back at me, would you like to get a large for only $1.00 more, and then proceeds to show me the size difference between a medium and large.

I couldn’t help but say yes. I mean, the medium was like $6 and the large was $7, but you got nearly twice as much. I’m not really sure what I was thinking as there was no way on earth we were going to finish that between the two of us… (see the picture to the right, kinda blurry, but you might be able to see it’s like a 64 oz or bigger cup of coke)

You would think I would have learned from that, but no…

Just yesterday Amy and I again went to a movie, Super 8 this time, but the outcome was just slightly different. I went to order a small popcorn. I thought surely we could finish the small and without even knowing it the cashier lady (a different one), offers me a medium for only $1 more and again it was twice the amount.

My brain would not let me say no to that =)

All that from simply asking me a simple question, the movie theaters got $1 more each. While not much on it’s own, you times that out by 500-1,000 orders a day, and you get 15K extra a month, assuming a modest 50% take rate on that upsell.

I thought back and remembered when Amy and I were going on a cruise a few months back, we went to get her passport renewed. And when we were at the post office the lady asked would you like insurance on your order, most the people do this and it makes sure you won’t lose your passport in the mail and will have it in time for your cruise.

This is pretty powerful when you think about it.

She mentioned it was what the ‘in-crowd’ does (most people want to be like the majority of people, makes decisions easier on them) – that’s besides the point of this post, but equally good she mentioned what the benefits to me were.

>>>>>>> Cool People Sleep With Justin Beieber Blankets >>>>>>>

(Thanks To The Wonderful and Now Even Bossier Sarah McCombs For Sending The Beiber Blanket To Me) 

The One and Only Sarah McCombs… now EVEN BOSSIER .. ala Video Boss

Plus it was a small amount more compared to the original order of what we go, a passport which was like $60 or something along those lines…

Here’s how you can apply this to your studio or fitness business.

This has to be done at the point of sell, and for a fitness business it’s most likely going to be when they sign a contract or agreement. No money exchange really happens there, but that’s when they are committing the money to your program. Even if you do trials I would upsell on the first day they come in. Although in a future post I’ll share my secret strategy for never giving trials and getting almost EVERYONE to sign up on 12 month agreements the first day they come in (before their workout).

What you do, is have a separate ‘upsell’ sheet and you could basically just have ‘one-check’ upsells, where they check what else they want, you talk them through it and they sign at the bottom of the 2nd sheet, kinda like ‘one-click’ upsells. They already have the money (their cc out) and brain in buy mode.

You just list your top 2 or 3 “extras” or “upsells” on that list.

It’s important to have a good script for the sales person or trainer to walk the client through their sheet.

For example you could have the first item on that upsell list:

• “Check here for our Max Results Nutrition Program“ (i.e. Supplement auto ship program) only additional $47 monthly or $67 monthly, you might even offer the first month free if they sign up for it now!

• Then you might have a one time upsell as well, for a certain program of yours, depending on what services you offer.

• Then you could on the third offer a membership site you offer, or an extra bonus for clients (with additional at home workouts, nutrition guides, plans, etc.), for like $17 monthly.

You might get an additional $50 or so per person per month of the people that take these offers. When you look at the numbers though, that may be an additional 25% in revenue, or even 33% in revenue, if you charge $150 monthly.

>>>>>>> This Is What Happens To Waffles After 30 Minutes >>>>>>>
(I’m Willing To Bet You Could Build A House Out Of Crispy Waffles)

It’s basically a way to get additional source of revenue, without really doing anything extra. Just taking advantage of the current clients who come into your studio…

We have multiple point of sale strategies we use, this upsell tactic is just one of em we’ve found to work really well.

You should definitely try this out and tell me what you think in the comment section below

And if you wanna learn a ton of cool new client getting and business building tactics then…

Click Here to Check Out the Six Figure Trainer Club

Click Here to Check out the Six Figure Trainer Club

Hey there… a while back I reached out to my email list asking for input when it comes to coming up with some kind of code of ethics for the fitness industry…

…and I actually only got responses from two people… which is pretty damn low for when I ask my list for input… the two dudes were Erik Rokeach and Greg Justice… and both had some great input. ( Stand up guys BTW)

Well, after much consideration and soul searching, I’ve come to a pretty strong personal conclusion…

For one, I’m the last person to tell others how they should act…

And while my intention would never be to keep score, I could see if came up with a code of ethics it might be construed that way… and it could make me feel like I’m trying to hold people to some kind of standard.. which ain’t me.

Sure, injustice pisses me off and I naturally stand against it… but I ain’t here to tell others how to live. (more…)

A Fitness Marketing and Business Post by Chris McCombs

Hey there, I hope you’re doin great…

I have a free book for you in this post along with 17 principles that changed my life and business forever

Ya know… there’s a few things most successful entrepreneurs that I know do…

They have a clear vision of what they want - They have a clear and written out vision and feel good knowing it’s on it’s way – and the vision is precise

They move forward fast and make a lot of mistakes - I probably make more mistakes than anyone I know... but I also take a helluva lot of action and end up doin’ enough things right, end up back on course enough and keep enough forward momentum goin’ to get to where I wanna go

I am willing to fail… and I fail in many small ways everyday… but because of my willingness to fail and continually adjust course, I usually end up hitting my goals.Most fitness pros are NOT willing to fail so they NEVER WIN (more…)

Hey there, check out these videos about a dude who is doin’ some outta the box stuff in his fitness biz to get over 1000 members in just a few months

Here’s Part One..

FYI… the scene gets a little dark for just a few minutes, then we get into some better light.. it’s worth watching… just deal with the lighting issues for a short moment and you’ll be good to go..

(more…)

Hey there, hope all is great in your world

If you haven’t checked out TJ’s OUT OF THE BOX client-getting strategy from yesterday, then make sure and check it out by clicking here

Now, the reason I’m writing you this to let you know that for an EXTREMELY short time I’m re-opening my coaching program … it’s been closed for about 10 months now and I was actually never gonna open it again

HOWEVER… well, lemme explain…

For the last few years I’ve been doing coaching and mentoring with fitness pros who wanna earn six or seven-figures a year and wanna have a lot of freedom in their life… so their not stuck in the rat race like 95% of our industry… making minimal or at best “so-so” pay while working long split shifts and not having much of a life

This program has created a TON of successful fitness pros, earning six to seven-figures a year and working less than ever before because of the ways we’ve dialed in and automated their businesses

Well about 10 months back I stopped offering the program… Why?

Cuz it’s the only program I offer that really takes me any time and for a few years I was really longing for more and more
freedom in business… so closing it down was a no brainer.

I mean, most of my business is completely automated, which is the way I like things

However coaching actually takes me some time, now it IS time that I love, I mean there’s nothing I dig more than jumping head first into a trainers business, full of problems, hurdles, obstacles and opportunities and dialing it in so the guy ( or girl) can grow their business to where they really want it to be

There’s actually no better feeling in the world than seeing a trainer go from 40k, 50k or 60k a year working full time… to in just a few months making 150k or 250k OR MORE per year and having twice as much free time on their hands

Now, roll back the calendar to last August and I was coming off a long run of working with a TON of coaching clients… and I was feeling a little burned out from all the energy and emotion I was expending on other people’s businesses.

So you COULD say I sort of “retired” in a way to avoid emotional burnout and avoid loss of passion… from taking on new coaching clients at least

And the retiring really allowed me to kind of kick back and just enjoy living my dream life.

Now I realize MOST people would say my current business structures, lifestyle and income simply aren’t possible … especially for a guy who pretty much dropped outta school, isn’t really all that bright in a lot of ways and was homeless before starting my training business.

Just like I help my coaching clients with, I’m a HUGE believer in building a business ( or businesses plural ) that work FOR you, run on autopilot, help tons of other people get what THEY want in life, fulfills your purpose and gives you the lifestyle you really want… a business built around ideal lifestyle, NOT having a lifestyle built around your business… or worse… your job… and living in the table scraps of life… like 99% of the people do

My life and businesses today are living proof that one can live the dream… make a ton of money, help a ton of people and have as much freedom as you want… I’m not saying this stuff to brag, so please don’t think that, I’m telling you to let you know what’s possible once you take the right actions in the right direction under the right guidance.

Just like how YOU take people who are outta shape, and once they join your program and you take them under your wing, if they do what you tell them to do, show up for the workouts, follow your instructions and eat the right foods and so on… they end up experiencing a night and day transformation and living an entirely new life.

It’s the same situation.

So… back to the whole “accepting a few new coaching clients” thing after a refusing to accept any for quote a long time

This is the program where I work via phone and email with fitness pros to get their life and businesses EXACTLY where they want them to be

Whether it’s fitness training, boot camp, growing a studio, building a tribe with a blog or getting into the highly profitable world of fitness information marketing or fitness affiliate marketing or all the above… I’m gonna work side by side with a few fitness pros to dial in everything and I wasn’t even charging that much to do it

WHY?

It’s simple…

Coaching fitness pros personally fulfills me and I love watching the transformations happen first hand.

And I mean it REALLY fulfills me to take someone personally up the ladder of success

Since many of the clients I took on ten months ago in this one yer program are about to finishing up there coaching, I know
that in two months I’m gonna have a lot of spare time on my hands that I used to fill with focusing on my coaching clients businesses.

And since I love working with these kinds of fitness pros, I’ve been getting pretty bummed that it’s all coming to an end forever.

SO after meditating on it deeply, here’s the deal…

For a VERY short time I will be accepting some new coaching clients

If you want in before I close it down again, maybe forever, here’s your chance

Now, I do have to warn you…

It’s NOT for everyone, in fact… if you’re negative, aren’t an action taker, aren’t willing to add massive value to the human
race, don’t have at least partial understanding of what it takes to run a successful business, aren’t good at getting people into shape or aren’t serious about taking things to the next level … I won’t be able to work with you

It’s nothing personal, but I’ve come to a point in my life where I refuse to work with anyone who isn’t a good-hearted, action-taking straight-shooter with values similar to mine… life is just too damn short to work with people who don’t take responsibility for their own success.

And if you aren’t good at getting people into shape, get that part of your life handled before even worrying about all this crazy marketing and business building stuff

I’ll ONLY work with clients who are cool and I believe I can be of considerable value to, based on their individual needs and my areas of expertise.

HOWEVER, if you ARE good at getting people into shape and YOU ARE SERIOUS about taking your life and business to the level, you’re cool person and already have somewhat of a successful fitness operation up and running, then this is the absolute best opportunity available to you ANYWHERE to really buckle down and finally build the kind of business you’ve always dreamed of owning…

One that not only gives you total financial freedom but also gives you the kind of lifestyle that very few people in this world ever actually attain… however this kind of lifestyle IS possible with the help of someone who’s done it and know what it takes to make it happen.

If you want me to help you then here’s your chance before I stop offering my coaching and mentoring program altogether which I’m about to do.

Below is link to register, after you register one of my assistants will contact you, have fill out a few simple forms, mostly about where your business is now and where you want it to be, and then she’ll set up your first coaching and strategy session with me

And here’s what you’re gonna get…

- Private mentoring from me personally via telephone – One of the first things we’re gonna do together to get your business headed as quickly as possible in the right direction is jump on the phone for about an hour an come up with your entire strategy for getting from where you are now to where you wanna go.

You’re gonna walk a way from that call with a clear cut plan and some simple action steps to do immediately so we can start growing your business without hesitation.

You’re also gonna get…

- Unlimited email access to me – After your first call you’re probably gonna have a few questions or hurdles pop-up, that’s just how the road to success is.

Well, I’m here to answer those questions for you in a quick, simple and easy to understand and implement manner. I’ll have your back and be your ace in the hole when you need me.

AND… as a special bonus gift…

- I’m gonna give you ALL 15 or so of my business building products for trainers…

Now… you don’t actually have have to go through all 15 or so of them, but they’re sure nice to have on hand for quick reference…

…in fact…

You’re gonna find these tools indispensable when it comes to building your fitness empire… it’s the ultimate stockpile of
tools and solutions for reaching your goals… these programs range in price from $47 all the way up to $2000.00 … and I’m gonna give you all 14 of them as my way of saying “welcome aboard”

- PLUS I’m gonna give you any new info-products I come out with in the next year… no matter how expensive they are ( and many are gonna be pricey… AND right now I have about 8 launches lined up… so lets just say you’re gonna be getting hooked up and taken care of BIG TIME

As you’ve might’ve noticed, I come out with new products all the time… well check this out… for the next year, right when I come out with new products that can help you make more money and work less hours, I’ll be sending to you for free… ALL of them.

So, if you want me to help take your business to the six or seven-figure level like I’ve done with fitness pros all over the world time and time again…

And you’re a cool action-taking person who actually cares about helping people, then here’s your chance to work with me personally … before I take my coaching program completely off the market, which I’m about to do

On the following page there’s a paid-in-full option as well as an installment option, just go here and choose the one that’s right for you:

Click Here for Details on Chris’s Coaching Program

Like I said, I’m ONLY re-opening my coaching program for a VERY short time… so here’s your chance get in before I close it down again completely:

Click Here for Details on Chris’s Coaching Program

Talk soon,

Big Chris

P.S. If you’re one of those people who scroll right down to the p.s…. here’s the deal…

After not accepting new coaching clients for 10 months, I’m taking on a few new ones, but I’m only accepting new clients/ students for a VERY brief time

If you want the fastest and most surefire way to build your dream business and lifestyle, make six or seven-figures a year working even just part time if you want to, here’s your chance to do it if I haven’t closed the doors on the program and taken the page down yet, it should be up a few days or so…

Click Here for Details on Chris’s Coaching Program

Hey there, hope you’re doin’ great… I wanna let you know about a little contest I’m having where I’m giving away a few thousand dollars worth of cool business building stuff

Before you enter, I wanna let you know that I have a few spots I’m keeping open in The KBL for right members, details here ( Free gifts there too )

Ok, so now about that SUPER EASY to enter and win contest…

You might know about two weeks ago I sent out a short email asking for pics from fans.

Well we’ve gotten hundreds of them in just the last two weeks, it’s been super humbling.

So,I wanna pay everyone back… so here’s my way of doin it.

I’m having a contest where I’m giving away some pretty cool gifts… and its SUPER EASY TO WIN…

Ok, now even though I’m just mentioning the contest for the first time now ( cuz I honestly just thought of it) .. I’ll count ever pic that’s been sent in so far … even though no one had any idea I as gonna do a contest… (myself included)…

So if you wanna win some cool free stuff to help you make more money in your training buisness… (more…)

A Fitness Marketing and Business Post by Chris McCombs

The KBL Mastermind Crew is Now Accepting Applications

The dates are…

July 15-16th
Nov 11-12
March 16-17

Probably Vegas and/or Southern California… the first one is in
Vegas

If you want in, just request an application by sending an email to marketannihilator@gmail.com ( send in the completed application to that same email )

All applications will be processed on a first come first serve basis.

Alright, so let’s jump into the meat of this blog post.

Ya know my heart, soul, blood, sweat and tears are in this one and I hope it shows.

and …

The Damn thing’s taken on a life of it’s own… like a Gremlin you accidentally fed after midnight… That’s been happening to a lot of my posts lately come to think of it  : )

AND … this is officially my favorite blog post to date… so there’s that.

I’ve been adding to this little beauty for like two days or something … seriously…

Between MMA, lifting, meditating and jammin’ out to Stone Sour and Massive Attack ( I go through music phases)  … I keep jumping in and improving this damn thing  …  and then pretty soon BAM…

Well… You’ll see…

Some of the tweaks I’ve made directly effect The KBL, some new additions to the group, and the investment as well as the qualification process… so make sure to check that part out in detail ok..

Plus, I’ve added some pretty sweet “client-getting / business building” free gifts for you right under this cool pic … in fact there’s FIVE if them for you now… FIVE.

Just Keep Reading …   (=

… You’ll see why …

 Ok, so…

I hope you’ve been enjoying all the free gifts I’ve been sending you and putting up here on the blog… here’s a couple more…

Client Getting-Gift Number One ===> Click Here To Access No Cost Client-Getting

Client-Getting Gift Number Two ===> Click Here To Access Low Cost Client-Getting

(And thanks to super-cool ‘KBL Girl’,  NPC bikini competitor/fitness model Laura Jeanne for the awesome pics she’s been proving… seems she’s everywhere you look on KBL these days (=

Now before you dig into the meat of this business building post, I want you to look at this real quick… in fact, if you just spend just one hour a day on this, I GUARANTEE you your business will grow substantially… and it’s super simple…

It’s something I put together to help my private coaching clients get results… i was influenced by Frank Kern and Robert Cialdini… actually pretty much got the whole damn thing by fusing what I learned from each of them… this is “high-level” yet “easy to understand” stuff

Wanna make more money in your training business?

Simple… break the entire thing down like this…

1. Get Quality Leads ( Online, Offline, Free, Paid )

2. Get Them to Give You Money ( Convert them into paying clients and customers )

3. Add Much Value to Their Lives as Possible WHILE Getting Them To Exchange a Whole Bunch of Their Money for That Value

And make sure at every step you are massaging in as many of Robert Cialdini’s ‘6 Weapons of Influence‘ as possible. ( In fact I’m doin’ most of them right now… full disclosure here.)

Assuming you’re fitness program and skills at getting people into shape are BAD ASS… and you like helping people… and you got the head stuff right when it comes to money… you will kill it... if that’s the case, just plug in these simple funnels into your business… and uh… I think you’ll be surprised at just how fast your business can grow when you do this … you might just end up with helluva business and all kinds of free-time to what you want .. like sped time building multiple-sources of what I call “passion income”, hobbies, working out, or just taking it easy and hanging with friends and family…

Ya know lately I’ve been doin’ a lot of thinking about some pretty intense and funky stuff… and I’d love to tell you all about it

Now before we get into all that crazy stuff…

I’ve got some cool stuff for you here to help you build your fitness training biz… including a client-getting gift I think you’ll really enjoy

But first I just wanna make like a retraction thinga-ma-jiggy…

You see, the other day I sent out an email blast for my friend and fitness business ninja “Jammin” John Spencer Ellis… letting trainers know that I’ll be on a panel at his ‘Fitness Fortunes Live” event in Dallas this coming weekend… well I was so pumped about this new high level fitness mastermind I’m putting together right now, that I put the wrong city for Jammin’ John’s Bad Ass Fitness Busines event in the email I sent you…

SO TO CLARIFY: The Fitness Fortunes Live event is in Dallas, and I’d love to see you there.. so here is a non-affiliate link to the sales page for the event … and I have a pretty big bonus for anyone goin’ as a V.I.P. … just check it out… Click Here for Fitness Fortunes Live

I also wanna say thanks for all the awesome photo’s everyone’s been sending in with all the cool “I Love The Kick Back Life” and “I Luv Kick Back Life Dot Com” and “I Love KBL” stuff on em‘… super cool of you and I’ve been doin’ my best to link to you and/or tag you. Just to make sure we get them all, please send them to kickbacklife@gmail.com

Just starting to sort through them now… and it’s one monster pile of funka-licious goodness.. thank you, thank you, thank you…

For example, check out the KBL artwork some super cool tattoo artists sent me ===>

I’ve included a few of the pics in this post and have a page goin’ up soon to display these photo’s… I’ll probably call it something like “The Girls and Gangsta’s of the KBL” … keep an eye out for it… and if you wanna submit a pic, remember to just send it to kickbacklife@gmail.com … and if it’s a good fit and we use it… you can get some link love for Google or Facebook love… cool?

You can see some of the pics I’ve been getting near the bottom of this post… here’s one of my faves.. it came in from the boys at West Coast Ink … just look in the top left corner of this pic

Ok, next…

By now just about everyone knows I’m putting together an intensive small group mastermind of some of the industry’s coolest and most successful entrepreneurs.

I’ve decided to officially call it…

“The KBL Crew” …

… “The BMF’ers” was a close second (=

The group is all about keeping things fun, helping people all over the world benefit from all the cool things that living a fit lifestyle can provide, making a grip of money, pushing eachother up, learning together, connecting eachother and so on.

And one thing I know for sure is that I would not be where I am today if it were not for other masterminds I’ve been involved with over the years… and this group trumps anything I’ve even heard of… so it’s gonna be a pretty cool surprise to see how far we can each help each-other take things in our own businesses.

I also know that people end up like the ones they roll with, so why not roll with the bad asses?

Wanna earn $29K a year, help about 20 people get into shape and worry about shit? … Then hang out with trainers who $29K a year, help about 20 people get into shape and worry about shit

Wanna help a ton of people get into shape, have a shite-load of fun and financially kill it without losing sight of what’s important?

Hang out with people who live that reality.

I am honored…

And I do mean HONORED .. and proud … to have been able to compile such a group of kick ass fitness entrepreneurs … who all bring a TON to the table from so many different areas of creating financial success through fitness.

I honestly can’t tell you how proud I am to be able to present this group of incredible individuals, as a whole, to our community

So far the group includes myself … Big Chris

I’m pretty much the dude who was just lucky enough to put this group of awesome people together

and…

Andy Jenkins – Andy was the CEO of Stompernet which did the biggest launch in the history of internet marketing, Creator of ‘Video Boss’ and one of the most down to earth coolest dudes around… ( Between me and you… and anyone else reading this part of this post I guess… Andy is my main secret weapon I keep on speed dial when it comes to ANY internet marketing question PERIOD. Straight up all around bad ass and good guy.)

John Spencer Ellis creator of Adventure Boot Camp ( which is in 9 countries now ), the documentary film The Compass.. among about 937 other really cool things… the reason I call him Jammin John is cuz the dude is a MACHINE

Shawn Phillips of EAS fame, author of Strength for Life and creator of Full Strength Meal Replacement Powder….

Renegade Strength Coach, fitness blogger and info-marketer Jason Ferruggia …

Systems Nazi and co-head of his “client-getting” team of M2 Fitness Pro Girls  Emile Jarreau …

And here’s a few of Emile’s team of M2 Fitness Pros … he has about four times this many…

The Great 7-Figure Sam … who’s studio and boot camp is doin’ $2.4 Million a Year… and since the dude pretty much lives for his daughter Bailee, I just had to include her…

Celebrity Trainer and Creator of the Valslide Valerie Waters … Valerie’s list of clients include… we actually share one celeb client … Ben Affleck … Benicio Del Toro … Bradley Cooper … Charlize Theron … Cindy Crawford … Courtney Love .. Elizabeth Berkley … Elizabeth Shue … Faye Dunaway … Jennifer Garner … Jennifer Lopez … Jessica Biel … Jim Carrey … Jon Favreau … Kate Beckinsale … Lauren Hollly … Matt Dillon … Reese Witherspoon … Richard Gere … and Steven Dorff among a ton of others … Valeries been on most all those Access Hollywood type shows, as well as being featured in just about every big fitness or celebrity magazine…

And the group also includes Marketing Whiz  Zach Hunt .. Zach turned a simple website and .the back of his dad’s warehouse into a $20K a month group training business that requires hardly anytime from Zach at all due to how he has figured out how pretty much outsource EVERYTHING .. the dude is a NINJA when it comes to marketing a local training business on the interwebs… now that’s not Zach below, he’s a dude, but this site is part if his “24/7 Client Getting Funnel” … Zach owns one of those “Lotsa Profit, Little Work” Dream Businesses..

And … The Business-Bad Ass Armenian Homie Sako Yakinian …Went from nothing to a six-figure boot camp in a matter of months… Sako has multiple boot camp locations with multiple trainers working for him, as well as a personal training business, and the dude’s groups are always slammed busy with happy clients…

To say the crew is straight up bad-ass would be a GIANT understatement… hell I don’t need to tell you that though.

We”ll be meeting throughout the year someplace fun … most likely Vegas and Southern California …  to help make each others businesses as successful as possible…. if you’re familiar the late great Napoleon Hill’s philosophy on masterminding, you probably have no doubt they can be a POWERFUL tool for change

AND they can be a blast.

The ultimate mix of business, friendship and pleasure… when done right at least.

It’s for fitness entrepreneurs who own either a fitness studio, training business, boot camp, gym, fitness blog, fitness info-biz or do fitness affiliate marketing.

A few of the big requirements are …

You must work for YOURSELF in the FITNESS INDUSTRY

You MUST put people before profits.. and you’re training programs MUST work… otherwise all the marketing in the world can’t help you if your training system sucks

You must have a vision and purpose beyond yourself... seriously, you can be the cockiest SOB around as long as your a good person and your goal is focused on helping people and hopefully even some kind of positive change in the world … how cool would that be ?

You must currently earn a $100K in Minimal Annual Business Revenue .. OR… if you’re close to making it.. like within $10K or $20K … and you REALLY want in the group, then just fill out the application, and use the art of the written word to influence me into letting you join .. fair enough? Remember though, a higher vision and purpose is must … I would rather work with someone cool who makes $79K a year then some knucklehead who makes $250K if the guy’s a dick .. I have a strict no dick policy in this group… no flakes, assholes, bullies or meanies either… just so were straight = )

*Now, if you make between say $50K and $100K a year and you still want in, email my support and if there’s enough of a need for it I’ll start a second group.

Also…

You must be a value adder.

AND…

You gotta be a good, ethical and cool person… you just gots to!!!  … yes… I said “gots to”

If that sounds good, then…

There’s an application process to enter, and people are accepted based on level of current business success, your goals, value, vision, purpose, what you hope to add to the group and your overall business outlook and philosophy… big hearts a must.

I’m now accepting applications for The KBL Mastermind

The dates are…

July 15-16th
Nov 11-12
March 16-17

Probably Vegas and/or Southern California… the first one is in
Vegas

If you want in, just request an application by sending an email to marketannihilator@gmail.com ( send in the completed application to that same email )

All applications will be processed on a first come first serve basis.

If it feels right on both sides, I look forward to you being in the group with us.

Ok, so now I also wanna tell you about a little internal struggle I’ve been goin’ through and what I’m doin’ about it…

I’m one of those guys who uses dark times and bad experiences to help evolve me as a man and an entrepreneur.

You see…

I love fitness.

And…

I love marketing.

I LOVE the marketing of fitness... getting the right information into the right hands to help add value to the world and make positive change… stuff TOTALLY pumps me up.

But about a year or two ago I saw my good bud Clay Collins make an observation, in one of the social media platforms, that most old marketers look WAY older than they are … and that it’s a lifetime of lies and hype causing them to age as such a rapid pace.

Now this stuck with me… why?

Because it’s true.

Many marketers look so much older than they are... by like YEARS… at least that’s true of hardcore direct response guys… which is my favorite style of marketing, and the easiest to measure and predictably create a high ROI … at least as far as I’m aware of.

And don’t get me wrong, some of my favorite people in the world are direct response marketers… but there’s a lot of “Hype Artists” as well.. A LOT of them.

On the other side…

While I do enjoy social media… I find that MOST Social Media Guru’s are broke… and the thing they sell is “Make Money with Social Media” Courses that don’t really work… except to teach people to sell more “Make Money with Social Media” Courses

And what’s funny is it seems the two schools of thought can’t stand eachother.

For me, I think the answer lies somewhere in the middle… a balance between ethical direct response, and effective tribal branding and viral marketing via social media.

One guy I think does it pretty well with it is Brian Clark at CopyBlogger.com

People are sick of hype.

They’re sick of being scammed and manipulated… which has been goin’ on in marketing since it first existed.

Social media is the platform where the truth prevails… it’s a great place to nurture your tribe and community… it’s free.. it’s fun… and when done properly, it can be HIGHLY effective.

For example, I get a TON of business from Facebook as well as a fat stack of social proof, tribal branding and viral sharing.

Here’s a few Facebook posts from just the last few days…

This one got 76 comments…

And a bunch of people shared it…

And this one got 44 comments.. and all I put was “Yo Mama is… “

Those are just from the past day or two

Here’s the one from when my son was born… 133 comments and 211 “Likes”…

132 comments…

112 comments…

So here’s where I’m goin’ with all this…

I’ve been mediating quite a bit on where I’m taking direction of things and for me it has to be about …

- Fun

- Helping People

- Lifestyle

- Doin’ What I’m Passionate About

- Being Cool ( meaning a good person )

- Dealing Only With “Value Adders”… NO Manipulative, Value-Sucking People

- Letting my audience dictate my content ( for the most part )

And if it doesn’t meet those criteria I really don’t want anything to do with it

Lately I had some personal struggles ( who hasn’t at some time or other ) and I’ve come out a better husband, father, man, blogger and  entrepreneur for it

I was just totally dis-heartened by some things I’ve seen goin’ on in the industry, but I’ve started to turn things around.. at least a little… and all this has forced me to take a long hard look at what my own values are… I mean really had to stare myself deep in the eyes.

Ok, now here’s the weird part…

It SEEMS something in me stopped caring about trivial things like what people think ( for the most the part)

And after playing around with this shift in my consciousness I’ve determined it’s more like this…

I Care SO MUCH About What’s Important and What’s Right… That I Simply DO NOT GIVE A SHIT ABOUT ANYTHING ELSE – ( Andy Jenkins thanks for helping point this out in me bud… when I was starting to think that I really “did not give a Sh*t” … I just don’t give a sh*t about things that aren’t important anymore )

That’s the bottom line.

In the near future I have a post coming out called The Code ( of Cool ) … and it’s my personal take on how business should be done … keeping everything in the Win/Win/Win

Win for you

Win for me

And win for your clients and customers.

Ya know, after seeing all these old curmudgeony marketers… I’ve decided I’d rather be more of an artist.

A “word artist” … hell if I get enough demand for it I’ll teach it to you too.. remember, I failed English but make a good living slapping words up on a screen that help get people what they want in life.

I think I’d rather be like an artist who dabbles in marketing, even if it makes me way less… family, freedom and fun trump money anyway.

Every Business Owner Should Have This Skill and When Done Correctly It’s a HIGHER PAID SKILL Than Being a Surgeon

Those old die hard direct response marketers … who live and die by “Return on Investment” .. are so miserable and they wear it… … how empty would that be?

I’ll take a fraction of the money to be able to own a business that is fun, ethical, easy-to-run and helps a TON of people.

I truly think marketing can change the world, but most marketers are doin’ it wrong…

They’re putting profits before people … now it doesn’t have to be this way, in  fact the other way… the way of focusing on people… is soooo much more full-filling.. and serves our industry, community and world SO much better.

I’ve put a video at the bottom of this blog post to give you just a small example of what I’m talking about

Enjoy the video, it’s under some of the ‘I Love KBL” shots here… starting with something Lori Lynn put together of hereself for me here…

and M2 Fitness Pro Alex …

KBL Girl Laura Jeanne…

I’d like to thank Laura Jeanne, Jen Watson and Erica Jordan, Wardance MMA Studio in Costa Mesa, No Limit Boot Camp in Anaheim Hills,  and everyone else for giving me their help in contributing their cool pics of themselves… thank you so so much

And I’d love to hear your comments below, they really do mean the world to me

And don’t forget…

I’m now accepting applications for The KBL Mastermind

The dates are…

July 15-16th
Nov 11-12
March 16-17

Probably Vegas and/or Southern California… the first one is in
Vegas

If you want in, just request an application by sending an email to marketannihilator@gmail.com ( send in the completed application to that same email )

All applications will be processed on a first come first serve basis.