This is a video I created for my buddies over at PTU. This video will show you how to create KILLER headlines for your personal training business. Personal Trainer Universtity ( PTU ) has TONS of killer content showing personal trainers how to really get a handle on the "business" side of their business.

I'll be adding tons of unique content to their site that'll be available nowhere else on the web. PTU also has content from some of the top guys in the industry, like Pat Rigsby, Jim Labadie, Ryan Lee, Brian Brasso and Alywn Cosgrove… it's definitely a resource you want to have in your arsenal.

I've noticed a lot of people in our industry write copy that is WAY too hypey, especially in their headlines. It's literally scaring the prospects away cold. BIG PROBLEM when you're marketing personal fitness training or ANYTHING for that matter.

So I asked Michel Fortin about what fitness professionals should to NOT sound hypey in their salescopy. Here's what he said…

When someone lands on your website you have very little time to get their attention and pull them head first into your copy. We are inundated with what a constant stream of marketing messages that we have to duck and avoid just to make it through our day.

Between the TV, radio, newspapers, internet, mail, e-mail, solicitors, billboards and people trying to get us in their MLM downline, the load of messages is enough to make your head spin.

We are conditioned to avoid all these messages, because if we…

Recently I asked one of the best copywriters in the world Michel Fortin how busy personal trainers and fitness professionals could become better copywriters if they only had 30 minutes a day to work at it. If we really want to be successful in our fitness business and become personal training marketing experts than we're definitely gonna want to get pretty good at the art of copywriting.

Here's his exact answer word for word…

On your website, or other fitness marketing pieces, if you really want to attract a lot of qualified prospects, you need to know exactly who your ideal client is. 
For starters, you'll want to know things like:
Are they male or female? (…)

 By guest author Logan Strain
While marketing to potential new customers, it is always important to remember that, in many ways, they are a lot like you.  They only have so many hours a day, they have a lot they want to get done, and they want to get as much free time as they can. (…)

 By guest author Logan Strain
A lot of fitness business owners assume because I earned my degree in English that I am some sort of super-stickler when it comes to grammar.  Not true.  Split infinitives don’t phase me. (…)

Here's an interview I did on Copywriting and Health and Fitness Marketing with Anthony Coyne focused on how small business owners and businesses in the health and fitness industries can get more clients from writing better copy and creating effective lead generation systems. (…)