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A Fitness Marketing Video Blog Post from Chris McCombs
An Exclusive 68 Minute Step-By-Step Breakdown of the SoCalWorkout.com Salescopy
Up until now this exclusive video was available ONLY to Market Annihilator members.
In it, I break down my SocalWorkout.com salescopy step-by-step and exactly why I wrote it how I did.
This website gets TONS of personal training clients into my business.
The thing is, it doesn't even get that much traffic, sure it does well in the search engines for lot's of long tail terms, and sure those are mostly from people ACTIVELY searching for personal training in my area.
The truth is the site doesn't really get that much traffic, but the traffic it does get brings in hundreds of thousands of dollars a year.
This is a Fitness Internet Marketing Post By Chris McCombs
Here's a video interview I did for my Market Annihilator members a few months back and I thought I'd share it with you here on the blog as well… Enjoy
As you probably know, I'm a huge fan of long salescopy and have been for a long time… the best conversions I've seen on a sales site ( not blog, but sales site) is from long copy with no nav bar links at the top of the page, it's worked great for me for years… plus, all the content on the page gives you plenty of chances to stick in a whole bunch of variations of my main keywords, which is great for the search engines.
The biggest problem I've found with long salescopy is that it takes a while to learn how to do it properly, and often times people think that if they just make it long, that it'll help with conversions… but rarely is this the case… bad copy is bad copy and almost always equals bad conversions… that's why one method I suggest is headline, benefits, video, before and afters with testimonials, and a call to action. Simple and to the point.
This is a fitness marketing and copywriting guest post by Leanne Ellington
Have you ever been on a cruise? If not, you gotta go… they're the best deal in town.
I just checked the web. You could book a 5-night cruise for two people with an upgraded ocean view room leaving from Miami for $600. That includes taxes and port charges. Alcohol and gambling are the only items not included.
Did you read that? $600 for TWO people for FIVE nights! EVERYTHING included. And when I say EVERYTHING-I mean absolutely EVERYTHING!
5 nights in a luxury hotel room: A little smaller than you're used to…but much nicer. Maid service twice every day. When you leave in the morning, they'll clean and set it up for daytime. When you go to dinner, they clean and set it up for night time-and put a little chocolate on your pillow. It's sweet. Pun intended J
This is a Fitness Email Marketing Post by Chris McCombs
Hey there, hope you're great…
I'm out in Orlando, just got done speaking at the Fitness Info Summit and now enjoying a few days with my family and the Keuilians and the Hochmans… we all have lil' tikes and rug rats about the same age… so we're hittin' Disney World and all that kinda stuff.
I just wanted to get a quick blog post out to you to help you with your email marketing… here's a few quick tips…
1. The subject line is what gets the email read… that's all it's supposed to do…
Most people are bombarded with emails, so you really need to get your subscribers attention… HOWEVER, the body of the email must in some way be congruent with the subject line… otherwise you'll probably tick a bunch of people off who will feel baited and switched.
Here's some of my subject lines that got the highest open rates, now keep in mind these may not work for you because of your niche or personality, I'm just showing what's worked well for me in my fitness marketing business…
Hey… hope you're good…
If you wanna get as many clients as possible from the internet, then you're gonna wanna have web salescopy that converts ( converts visitors into???… phone calls inquiring about your services… or online registrations for your boot camps… or opt-ins to your email list… or money$$$ )
I don't care if you're sites are number one in Google, if you can't convert your visitors into money at the end of the day… you're #1 listings are worthless…
Here's a video I made ripping into one of my salescopies so you can learn some of the tips, tricks and strategies myself and other high level copywriters use to convert as many visitors as possible.
It's 47 minutes long and in it I share a TON of my favorite website conversion strategies…. definitely watch this video…
This is a video I created for my buddies over at PTU. This video will show you how to create KILLER headlines for your personal training business. Personal Trainer Universtity ( PTU ) has TONS of killer content showing personal trainers how to really get a handle on the "business" side of their business.
I'll be adding tons of unique content to their site that'll be available nowhere else on the web. PTU also has content from some of the top guys in the industry, like Pat Rigsby, Jim Labadie, Ryan Lee, Brian Brasso and Alywn Cosgrove… it's definitely a resource you want to have in your arsenal.
I've noticed a lot of people in our industry write copy that is WAY too hypey, especially in their headlines. It's literally scaring the prospects away cold. BIG PROBLEM when you're marketing personal fitness training , advertising a health club, marketing a fitness boot camp or ANYTHING for that matter.
So I asked Michel Fortin about what fitness professionals should to NOT sound hypey in their salescopy. Here's what he said…
"The secret to sounding less hypey is to reduce adjectives and adverbs, and replace them with verbs and nouns that paint vivid mental pictures, and imply the power of what you’re saying. (In fact, and even better tactic is to use analogies and metaphors.)
Think of the 10 commandments as copy (I’m not speaking to the religious aspect but the words). It contains 10 verbs but not one adjective! 
Now, it’s OK to add adjectives and adverbs. But keep them to a minimum. For example, here’s an example I use in seminars. Let’s say you were watching the baseball game in which Mark McGuire beat Hank Arron’s record a few years back. Right after breaking the record, he steps up to the plate once again.
So I asked Michel Fortin about what fitness professionals should to NOT sound hypey in their salescopy. Here's what he said…
