Wow… this site has really taken off lately…

8039 visitors on Saturday alone… I NEVER expected my little Internet marketing blog to make such an impact on the fitness industry and get so popular so fast… I honestly had NO IDEA it would be the most popular fitness business blog on the planet… all this attention is freaking me out a little… but I guess I'll get used to it…

One thing that I hear almost everyday is "There's so much content on this site that I don't know where to start"… Let me do my best to help you out…

First of all… if you're new to this site you're gonna wanna opt-in to my free blog updates by submitting your name and email here:

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Ok… now that we got that out of the way… next you're gonna wanna go through the best posts… 

This site is actually full of Internet marketing and lifestyle design posts, audio interviews and videos… in fact there's so many of them that a lot of my new readers don't know which ones to devour first…

Let me turn you onto a few of my favorites to get you started…

How I Got 8039 Visitors To My Blog Yesterday

In this post I tell the story of how I got over 8000 visitors to this blog in ONE DAY for free… using a fusion of my 'Ultimate Blog Post' formula and with what one of good friends Clay Collins calls 'Social Media Sex Appeal'… (Has nothing to do with sex by the way)

If you wanna know how to get a TON of traffic to your fitness blog, then you'll definitely want to follow this strategy

Click here to read more

Social Media Fitness Marketing on Twitter 

This audio interview will show you how Scott the 'Fit Bastard' Tousignant gets TONS of business from Social Media… especially from blogs and Twitter.

Scott will also show you to create your persona for your market AND what social media marketing mistakes to avoid. The Internet is changing fast and if you try to market the old way you're gonna left in the dust.

People are sick and tired of being lied to and ripped off… and they want to buy from people they know, like and trust… Scott's gonna tell you EXACTLY how to become your prospects trusted friend online.

This is definitely cutting-edge internet marketing stuff.

Click here to read more

41 Ways to be a Lifestyle Design Badass

This is the actual post that got me the 8000 visitors in one day.

What's it about? Well… For most people life just kinda happens to them ya know? I mean… they're totally at the mercy of circumstance, hate their job, hate their spouse and are bored out of their f**king mind. They live in a reactive state 24/7

Then there are those who design life to be just how they want it. I call these "Lifestyle Design Bad-Asses" They're proactive and go for what they want in life and live life on their own terms. Plus most of em' have a lot of freedom in their lives.

Click here to read more

7 Things Pick-Up Artists and Savvy Marketers Have in Common

Simple post, but one of my all time most popular posts as well… got huge in the social media. It's basically about how the same principles that work for picking up women work for marketing a business.

If you wanna make a lot of money online you gotta understand "influence"… this post will break it down for you.

And it makes learning this stuff fun as well, at least that's what all you guys keep telling me. Click here to read more

Overcoming Common Personal Training Business Frustrations

Follow these simple steps and your life as a fitness professional will be SOOOOOO much easier. Click here to read more

 

Fitness Marketing Tools - Here's a post of tools I highly recommend ALL serious fitness business owners have and use.  Not only to make a lot more money but to make your life a lot easier as well. Click here to read more

 

Insane Fitness Business Interview with Steve Hochman

Here's an audio interview I did with one of my best friends in the world Steve Hochman… who is BY FAR one of the craziest dudes you'll ever meet. In this post Steve gonna share some of his cutting edge strategies for getting personal training clients… I guarantee you've NEVER heard some of these before. The guys makes hundreds of thousands of dollars a year using things like fake rats to get clients… you definitely wanna listen to this one. Click here to read more

Just got back from a weekend out masterminding with two of the most wicked and brilliant marketers alive today, Frank Kern and Eben Pagan.

That's me and Frank in the pic… I think Frank farted, just look at the expression on my face and then look at the one on his =)

Eben has a biz that does like 20 MILLION dollars a year teaching guys how to get more chicks and Frank was guy who a few years ago got busted big time by the FTC and today is responsible for four of the biggest launches in the history of the Internet.

Frank has created a persona around himself that basically says

Recently I grilled my buddy Rocco Castellano about how he gets so much damn publicity for his fitness business. And as usual, Rocco had plenty to say…

I want to talk to your readers and your listeners about is how to get the maximum benefits from publicity because publicity really isn't about press releases. A good friend of mine — Jim Labadie — talks about piggybacking off of different events with press releases and I'm personally not a big fan of press releases. I use press releases but I like to develop relationships with the media and with the press. It's very important — that's one of the best characteristics of what I do is develop relationships with the media.

 Now, sometimes it's an adversarial relationship with the media because just by existing I'm kind of controversial. Or I found trainers, especially fitness professional or trainers, tend to tell the media what they think they want to hear. And that's something that should never happen. I don't think that anyone should try to figure out what the press or the media wants to hear and I've seen so many people fall on their faces when they try to be bland and average. And I always tell our trainers, if you're edgy, if you're out there, be yourself and always have an opinion. If you don't have an opinion then nobody cares about you and nobody really gives a sh*t what you have to say.

Whether it's getting laid or getting paid… the rules of the game are the same…

The game of marketing a business and the game of seduction are nearly identical. That's why I suggest all business owners who are serious about growing their business study the art of picking up women as well as the art of business. I don't care if you're married or IF YOU ARE a woman, study seduction and you'll have a deeper understanding of what makes people tick.

Once you understand how people tick, it'll be easy to sell to them…

That's why it's so easy for a guy like Eben Pagan (aka David DeAngelo) to be successful in both markets. He teaches guys how to get more women, and business owners how to make more money. Granted, he uses two seperate channels to do this, but many of the principles apply to both groups.

The world of seducers and pick-up artists is an interesting sub-culture of our society. Guys are selling high dollar info products and hosting intensive seminars and boot camps where they'll take a bunch of AFC ( average frustrated chumps) into bars and night clubs and help them master the art of attracting women.

In fact, if you haven't read Neil Strauss's 'The Game' I strongly suggest you go read it, it's one helluva fun read but it's also a great book on marketing, sales and positioning. As you read it, just keep in mind that many of the things these guys are doing to get more women and to get laid also work to get more clients and to get paid.

I've compiled a list here of some of the blatant similarities that PUA's (pick-artists) and successful marketers have in common…

But before I get into the list, I want to…

Here's a video that explains three important elemants of marketing, which are your:
1. Market
2. Media
3. Message

 

In ALL of your fitness marketing efforts it's important to make your prospects feel understood… and here's why…

People want to buy from other people… not so much from a companies… but from people… and they want to buy from …

People want a magic bullet and easy, quick, magical solution to their problems.  They don't want to do hard work, they don't want something that's going to take a long time, they don't want to have to put in a lot of effort.  They just basically want to snap their fingers and have the results.  The more that you can ethically and honestly position your service from this standpoint, the much higher that your response is going to be.

Now, when…

When I started my business I got a ton of paying clients by training a handful of others for "Free" who just paid me with referrals ( paying clients)

Now this kind of strategy works well if you already have a relationship with someone, however… if you DON'T already have a relationship with someone than giving away your product or service for free can lower response dramatically.

Most people don't put a lot of value on ANYTHING that's free. I mean, c'mon… it's free… how much can…

 
As a fitness marketer, which is what you REALLY are if you own a fitness or personal training business, there are number of tools you’re gonna want to have in your arsenal. (…)

Being a personal training business owner I'm always looking for ways to improve my biz and my life. (…)

Have you ever wondered how to make direct mail realy work for your fitness business? How to stand out from all the other mail and get yours read?

My buddy Big Mike has the answer. (…)

The first thing we need understand as fitness business owners and marketers is that our prospect doesn't believe us (and they don't necessarily want to believe us, because that means they'll end up spending money). (…)

Recently I had a chance to interview Pete Brady. (…)

This is a fitness marketing interview with Amanda Vogel. Amanda, who are you, and what do you do? (…)

I heard an awesome interview the other day with the late, great Gary Halbert.  Gary is one of the best marketers of all time and he turned out some pretty wild copy.  I was listening to an interview that Michel Fortin did with him. (…)

 By guest author Logan Strain
One of the problems of modern marketing is that people are just too jaded. (…)

  By guest author Logan Strain
There’s an old truism about marketing that goes: you always waste half of your marketing budget, but you never know which half. 
This applies to most  health and fitness businesses because too many try a scattershot approach to marketing, trying to be all things to all people, or worse yet, think that “brand awareness” is all it takes to reel in the clients. (…)

 By guest author Logan Strain
I want you think a little bit about the difference between how money flows between family and friends and how it flows between businesses and organizations.  If you go out to dinner and your friend picks up the tab, no problem, you’ll just pay next time (not that anyone is keeping track, of course.)  If a college kid needs some money for books or food, their hard-working parents are usually happy to fork it over. (…)