Archive for the ‘Fitness Training’ Category

Here’s a POWERFUL video from Joe Defranco’s gym that you can use to fire yourself up for your own workouts OR your training sessions for your clients… this little 3 minute and 27 second video will put you in the right mental space to do what needs to be done… watch it before heading off to train … it’s energy is contagious

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Kicking people’s ass in the gym is one of the most fun things to do in the world …

If you’d like to get more butt’s in your gym, training sessions or boot camps to kick… I STRONGLY recommend you plug in a high-powered list building and email marketing strategy to your biz… having a big permission based email list of people in your local area interested in training, and then marketing to them using strategies THAT WORK… is one of the most reliable and predictable ways to get a steady stream of new clients on an on-going basis

To utilize the power of Mass “Permission Based” email marketing to build your training business, check out the BRAND NEW ‘Auto Client Generator’ by clicking here

This PROVEN system is designed specifically for fitness professionals (more…)

Here’s a video I made with Renegade Strength Coach, trainer, gym owner, fitness blogger and info marketer Jason Ferruggia

Jason has built a MASSIVE following all around the world with his techniques, strategies and attitude

In this video Jason shares some of the cool things he does to fire up his clients
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Besides his gym and his training, two of the ways Jason makes a lot of his money are from blogging and email marketing

To utilize the power of Mass “Permission Based” email marketing to build your training business, check out the BRAND NEW ‘Auto Client Generator’ by clicking here

This PROVEN system is designed specifically for fitness professionals (more…)

You Can Take The Trainer Out of The Gym, But You Can’t Take The Gym Out of The Trainer

Seriously, training can get in your blood and make it hard to… well, lemme explain…

Being a great trainer  requires a definite amount of passion for training people…

And to quote powerlifter Dave Tate…

Passion Trumps Everything

And sometimes punching words onto a computer screen, or running a marketing campaign, or creating business systems… just doesn’t cut it for that part of my soul deep inside that loves to kick people’s ass in the gym

Here’s a realization I’ve come to recently…

After four years of working behind a lap top and a cell phone… from my home office and from random Starbucks around Orange County… I miss training people

I miss PERSONALLY helping people trudge the road to their fitness goals

I still own a local fitness training business that brings in a nice income for myself and my family… and while I have no interest in goin back to being a full time trainer… I’ve gotta admit…

I WANNA GET BACK IN THE TRENCHES HELPING PEOPLE GET INTO SHAPE

Don’t get me wrong, I love helping trainers all over the world help more people to get in shape and I enjoy making money doin it

And I LOVE the freedom that my business mentoring, information marketing and blogging business gives me

LOVE IT

But I miss the connection, that you as a trainer, get with your clients

Kickin’ people’s butts

Bringing the motivation and energy

Seeing clients break past plateaus and reach their fitness goals

Seeing clients become more confident

Seeing them get healthy

Seeing them lose fat and look better (more…)

Happy Clients = A Happy Trainer

Keeping your clients happy and motivated is key to your success in the fitness industry

Here’s just a few of the things you can to keep your clients happy…

1. Recognize their accomplishments publicly… in person in front of others, on your blog, in your email newsletter, you name it… People LOVE to be recognized

Whenever a client hit’s a goal, reaches a milestone or just get some great results… make sure and recognize them for their accomplishment

2. Call your clients on a regular bases to let them know just how proud of them your are, even if you have to bust their balls
a little for areas they’re slacking in… be sure and let them know about the things they’re doin that makes you proud of them as their trainer… their advocate to healthier and more fit body if you will

3. Keep them accountable to their goals – accountability is one of the main reasons people pay trainers

Weekly mandatory weigh-ins is one way to do this… like in 7-Figure Sam’s Gym, you can’t even get past the front desk if you haven’t done your weekly weigh-in… and if you’re not losing fat, you’re gonna have to have a meeting with Sam personally

4. Make the workouts as fun as possible

Obviously being energetic and bringing the energy is a must

As well as gauging the workout intensity correctly

And challenges are a great way to do this as well

Like Carrie from The Boot Camp Girls does…. in a recent blog post Carrie says:

We have a “Spartan 1000 Challenge” each month in our studio.

If you’re not familiar with what it is…

100 Jump Squats

200 Push-ups

300 Full Sit-ups

400 Burpees

*They must complete each exercise and number of reps before moving on to the next one.

Sounds fun doesn’t it???

Anyway, to make a long story short, last week we had one of the BEST Challenges we’ve ever had.

One of my new boot camp girls who’s over-weight by about 60lbs. was working through the burpees (everyone’s favorite part) and at 200 reps she said she couldn’t do anymore.

I’m a BIG cheerleader at these challenges (I love to see people make huge accomplishments) , so I told her to take a break.  She did.  She then got to 270 burpees and she fell down to her knees literally.

I turned and asked her if she was ok (trying not to make a big deal of it – I know my campers) and she said yes. She began to continue and she COMPLETED the Challenge to the end!

Perseverance with a Capital “P”! (more…)

A Guest Blog Post from Jason Ferruggia

Never die easy.

That was the motto of my childhood idol, Walter Payton.

The sad fact is that many people are dying every day without even knowing it. If you’re not constantly growing and evolving, then you, my friend, are slowly dying.

Not me, though. I refuse to let the grim reaper get his clutches on me.

In traditional Japanese mythology the snake I have tattooed on my left arm represents constant evolution because a snake is always shedding its skin; thus reinventing itself. I got it to be a daily reminder to never remain stagnant.

One of the ways I do this is to out-hustle everyone else. To be relentless in my pursuit to remain the best in the world at what I do.

That’s right…

I said “remain;” not “become.”

I firmly believe I AM the best in the world at what I do. Now, if that sounds cocky, conceited or arrogant to you then a mindset shift may be in order.

If YOU don’t believe you are the best at what you do then why would anyone else? Last I checked no one was knocking on my door to promote me or my services. That’s up to you. (more…)

What I talk about in this video will have a profound effect on your life and business… it can increase your revenues, dramatically effect the direction of your life and business in a multitude of positive ways… and make your business MUCH more fulfilling…. AND it’s actually super easy to do…

When you use this simple strategy, you’ll be doin’ me, yourself and the world a HUGE favor

Watch it now….

I’d love to hear your comments below, ESPECIALLY if you have experience doin’ anything like this … just leave your comments below

A Guest Post from ‘Boot Camp Girl’ Alicia Stregar

Chris’s KBL Mastermind was my first time in a “mastermind” group… and I have to say, it was completely mind-blowing to be in a room of such truly passionate people.

I was crazy nervous about joining because I was going to be in a room with AMAZINGLY SUCCESSFUL people… but I KNEW I was going to have to get out of my comfort zone and to be able to take it to the next level. 

Probably the most life-changing thing I learned, is that you really CAN achieve anything you set out to accomplish. 

I’ve heard, read it, and talked about it all before… but being there that weekend made me actually BELIEVE IT.

When I got home, I tripled my goals for myself because I KNEW I WOULD BE ABLE TO ACHIEVE THEM.

In addition to that MASSIVE SHIFT in my Mind, here are the:

10 Things I Learned at the KBL Mastermind….

1. Never lose your passion.  It’s not about chasing the money.  The “heavy hitters” that  are in this group TRULY LOVE what they do.  They’re PASSIONATE about fitness and about helping people. They know their sh** and are continually learning.  It’s easy to lose sight of this when you become a business owner….so get focused, remember what’s important, and never lose your passion.

2. It’s ALL about Relationships.  Build SOLID relationships with your peers, with your clients, with your affiliates, with other business owners.  Don’t be afraid to get out of your comfortable little shell.  Pick up the phone or get out and TALK TO SOMEONE!  There’s no substitute for it, and doing this one thing has the potential to not only add value to your LIFE, but to grow your business faster than anything else out there.

3. As a Boot Camp Owner, one of the BIGGEST take-aways I had was to randomly rotate yourself into the class schedule so your campers do not come for “you”….they come for the CLASS!  I still teach a lot of my classes- because I WANT to.  It’s such a SIMPLE thing to implement, but it will change your business!  It will free you up to take a day off, or go on vacation and not have all of your campers band boot camp while you’re gone.  Huge thanks to genius Larry Clay for this one.

4. You HAVE to get your systems in place.  Pretty much everyone in that room is able to accomplish SO much more than the average business owner because they have STREAMLINED pretty much EVERY task in their business.   Then, they delegate these tasks out so everything works together seamlessly.

5. There’s no such thing as the 80/20 rule.  It’s really 98/2.  2% of the work you do will generate 98% of your income.  Identify that 2% and FOCUS on that.

6 I learned that your income is the average of the 5% of the people you hang around the most.  That’s one of the reasons I joined the KBL Mastermind.  I wanted to be around people who were passionate, driven, and success minded.

7. Failures are Just Test Results.   Not everything in your business is going to be a huge hit.  When I opened my second location 2 years ago and ended up closing it after 6 months, I realized that I did not have ANY systems in place and I needed to change that.  That “mistake” forced me to make drastic improvements to my business model and I ended up increasing efficiency 10 fold.

8. Do a PERSONAL AUDIT.  Here’s How…

A. Test Your Productivity: Measure your time increments throughout the day to see how productive you are being.  Write it down in 15 minute increments (time consuming yes- but will be eye-opening!) Get rid of the stuff that wastes time and makes you unproductive (facebook, youtube, etc.

B. Happiness Audit: Take each 15 minute interval (from part a) and put a plus or a minus next to it if it makes you happy or not.  Make sure most of what you are doing makes you HAPPY.  Otherwise, what’s the point?  Sure not everything is going to make you jump for joy, but if you’re not enjoying the majority of your day it’s time to start shifting your focus.

9. Perform & Publish.  These are the ONLY 2 things that you NEED to be doing in your business.  If you haven’t watched Andy’s video, you need to CLICK HERE

10. Chris is the MAN for bringing successful, driven, and like minded people together.  If you are contemplating taking the next step in your business, then you are the ONLY ONE HOLDING YOUR BUSINESS BACK FROM MASSIVE SUCCESS.  Be confident in yourself and take the leap.

Joining this group was one of the best decisions I’ve ever made. It opened my eyes to be able to push myself to a NEW LEVEL both personally AND professionally.  I owe a BIG thanks to Chris and to EVERY member of the KBL Mastermind Group!

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Hey there it’s Big Chris… if you’re interested in becoming a member of the same mastermind Alica is part of, then here’s the link to apply for membership:

Click Here To Apply for The KBL Jedi Mastermind

Alica Stregar is one half of the Boot Camp Girls ( Carrie Kukuda is the other half) … check out their brand new membership site by clicking here… and you can check out their blog here, they are definitely two people in the industry to keep your eyes on

Please leave Alicia a comments below

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After the recent KBL Mastermind Meeting I was thinking about a few things that make fitness pros successful beyond the usual marketing stuff… I really thought about each of the members of the mastermind, and while they are hands down some of the best marketers in the business, there are a few other common traits and habits that many of them have and do that I couldn’t deny… and that’s what I’d like to share with you in this blog post…

… Some who train their own clients still do this stuff themselves, some have their employee trainers do it … and others do some of this stuff in their info products that they sell online…

1) They don’t just have the client do an exercise or a workout to “KILL” the client.

I know a lot of trainers who want to impress their clients by making them workout so hard they wanna puke or pass out…

Thinking their making the client feel like they NEED the trainer…  wanting the client to think…

“Hey, I could never workout this hard on my own, and if “no-pain no-gain” is what it takes, then I better stick with this trainer, cuz he/she is kicking my ass in a way I could NEVER do on my own”

This is common thinking in the industry… not so much that it’s being taught, but its what a lot of trainers are DOIN’ in their businesses (more…)

Hey there it’s Big Chris, here’s a simple checklist for you, just wanna make sure you’re doin this stuff in your business … or at least most of it…

1. Do you have clear and specific goals for your business? Do those goals focus on helping others? … and not just your own financial situation?

2. Do you have a Unique Selling Proposition ? Like a 30 second elevator pitch that separates you from your competition and makes your target audience want to know more?

3. Are you keeping your workouts fun and challenging ?

- You can get 12 Bodyweight Boot Camp Workouts for FREE by clicking here

- And Click Here For 36 Advanced Boot Camp Workouts

4. Are you putting your clients on EFT / Automatic Direct Debit to keep you from having to be a bill collector or a trainer who constantly sells blocks of sessions and to help maximize profits and retention? (more…)

A guest fitness marketing post by KBL Jedi Mastermind Member Callie Durbrow

Hey, whatʼs up? Callie Durbrow here and Iʼm psyched to be writing this blog post for Big Chris. Chris has been a great mentor of mine for 2+ years and without his help, none of this stuff Iʼm about to talk about would have been possible.

In my personal training and boot camp program we like to think of ourselves as the “anti-boot camp.” So many people have bad vibes about boot camp because they did one or someone they know did one and it was outside and the person was yelling at them and they were lost in the shuffle of 50+ people and maybe they even got injured. I just had a client tell me last week how her friend couldnʼt believe how great she (my client) looked because she thought she was going to boot camp. The friend had gone to a boot camp outside and ended up spraining her ankle, so how was this girl getting amazing results at a program like that? (more…)