Archive for the ‘Internet Marketing’ Category

A Fitness Internet Marketing Post by Chris McCombs

Marketing your fitness business or fitness products on the internet comes down to TWO SIMPLE THINGS.

1. Traffic

2. Conversions

One without the other isn’t gonna do you much good… you could get traffic all day long, but if your offer sucks, well, I doubt you’ll make many sales.

And you can have the BEST OFFER IN THE WORLD, but if you don’t get any traffic, no one’s gonna see it.

One of the best ways to get traffic to your website is having A TON of content on your site… the more content you have, the more there is for Google to crawl and display when someone searches.

Let’s face it, you can only put so many keywords on your site if you’ve just got a few pages, but by putting up articles on your site you’re giving Google a lot more material to work with and you can squeeze more keywords onto your site in a natural way.

I like to set 500-1000 pages of content as goal for most fitness sites ( with the exception of squeeze sites and sites that you send paid traffic to directly)

I’m talking about sites that you WANT PEOPLE TO FIND when running searches in Google, Yahoo and Bing.

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A Fitness Website and Internet Marketing Guest Post by Shingo Suzumura

Did you know you only have about 5 to 6 seconds before people decide to leave or stay when they first visit your site?

Some say you only have 2-3 seconds to grab a viewer’s interest or they’ll never return – it’s friggin’ harsh, but at the end of the day there will always be a fine line between a sale and no response at all.

Let’s say you paid Google $100 to advertise your site. The ad brings 100 people to your site, and 1 person signs up (“1% traffic conversion”).

Do you have any idea how to improve it?

Online experts have been putting more and more emphasis on improving traffic conversion rate, but how exactly you make the improvement has not been made clear and a lot of web designers, even those who know the ropes, fail to give a site what is needed to really help your online sales.

As the founder of SZ Creative Solutions and Director of Operations at Fitness Website Formula ( where I work with Chris and Bedros) I have helped hundreds of websites succeed online, and have I found again and again that these simple conversion principles work…

• Impression – Immediately capture and build up the audience’s interest
• Connection – Create an emotional connection with the audience and make it super easy for them to take action

Here are 3 little ways you can “tweak” your site to get more people to stay and gain more business leads from your site…

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A Fitness Marketing Guest Post By Zach Hunt

WARNING: Some of what I’m telling you breaks the user submission guidelines at Craiglist, use at your own risk.

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*IMPORTANT* A quick word from Chris’s Assistant Del –

“Hey, before you read this post, check this out, if you’d like access to a secret video breaking down Chris’s entire Craigslist Annihilation strategy step-by-step… and how you can post tons of ads daily in just a FEW minutes a day, email me, his assistant Del, at positivelyfitassistant (at) gmail ( dot com ) and ask me how you can qualify to access this super detailed secret video… it won’t cost you a thing… I’ll even help explain solutions to “ghosting”, a sneaky little thing Craigslist does to trainers that could end up KILLING your marketing efforts… plus I’ll jump on the phone with you if needed to make sure you get everything right” - Del

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Alright, I’ll let Zach take it from here…

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A Twitter Blog Marketing Guest Post by Jill Bruyere

Twitter is an excellent way of connecting with other people who share your interests or who might be interested in what you have to say. This somewhat new and FREE service is a popular trend for social networking.  As a new blogger, I have found Twitter to be a useful marketing resource to get more traffic to my blog and build relationships with my readership.

Step by Step set up of twitter

1) Set up your twitter account

-Go to twitter.com and set up your free account.  It is easy to do and can be done in a matter of just a few minutes.

-Customize your background with a photo or graphics related to your blog/product.  You can do this personally from the “settings” tab or you can do what I did and pay for a custom twitter background for $75 from www.mytweetspace.com

2) Add followers

Search for people on Twitter related to your interests and start following them.  For example, my blog site is for runners, so I searched “runners” and clicked to follow people who came up under that search term.  The time consuming part is going through and clicking on each profile to add as a follower, but there really is no other solution to quickly add followers.

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This is a Fitness Marketing Post by Chris McCombs

Hey there, hope you’re doing great and I hope your fitness business is killing it these days.

Ya know, video is a great way to dramatically increase conversions on your website, as it allows you to condense your sales message into a short, but powerful mini TV commercial if you will.

And on video, testimonials are MUCH more believable than is just a picture with text.

Also, if you have lots of unique optimized pages on your site, often times your “text based” sales message won’t be the greatest on every page… since you probably outsourced most of your entry pages to a lower-end writer.

But you can stick your video into each of these optimized entry pages, and still have a powerful sales massage.

One template I like for sales videos on fitness sites is…

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A Fitness Marketing Guest Post by Zach Hunt

I’ve never had very good luck with the law…..or authority for that matter. Not that I don’t respect it, just somehow I gravitate toward getting in trouble, without even trying…

When I was in grade school, I knew the principal on a “how you doing today” basis. Even getting suspended for 3 days for, get this, throwing a Frisbee at a younger kid and it hit him in the head. To this day I plead innocent, but the teachers had it out to get me I don’t know. I got multiple detention sessions and well was even known as a bully to some people….although I really never was a mean person =)

If you remember the blog post, just this last year I was accused as a ramped snow plow shooter in my city. I even went to jail, according to the news, good thing I didn’t know about it. I would have been frightened.

You can see all about that incident here… and how it actually ended up being a good thing for my business.

Well just this last month I had another run in with the law, but this time on a national scale…

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Hey there, hope you’re doing awesome… I’m listening to one of my favorite artists right now ( Elliot Smith… R.I.P.)… and I’m slowly getting back into the swing of work after taking about 8 weeks off… been focusing a lot on my family, lifting weights and my spiritual path…

I’m striving to keep things in balance… as I can tend to get a little OCD sometimes and do things with an all or nothing attitude, which is usually great for the one thing I’m focused on, but the others can get out of balance QUICK.

Anyhow, like I said, I’m back to work ( kinda… at least for a few hours a day )… and fortunately during my break our income didn’t go down at all… because my businesses are both 95 plus percent on auto-pilot.

Before vacation, I loaded up about 18 blog posts and 20 something email blasts and scheduled them to go out every other day or so, which was nice… took me a few days to set up, but it sure was worth it, cuz the blog got traffic and the products sold the entire time I was away.

And as for the training business, my assistant Del pumped out online classified ads every day, closed sales and Google brought lots of new leads to my training site every single day… so the new clients poured in… that’s one of the reasons I love Google

I mean I Friggin LOVE EM’

In fact,  Google is one of my BIGGEST streams of new clients…

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A Fitness Marketing Post by Chris McCombs

Hey there, hope you’re awesome…

Blogging is one of my favorite things in he whole world… and is by far one of my biggest marketing strategies… HOWEVER… if most of your blog posts don’t have personality and aren’t very fun, then they’re not gonna do a whole for your business… but if you can…

• Add value to your visitors life
• Entertain them
• Educate them
• Bond with them
• Get them to laugh
• Tell them interesting stories
• Make them feel good

Then you’ll be on the right track

Now, not ALL of your blog posts need ALL of these elements, but they should be a part of your overall blogging strategy

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A Fitness Marketing Post by Chris McCombs

Hey, it’s Chris here… here’s a quick post about some ways to dominate Craigslist and get tons of clients without spending all day working on it… if you’d like further clarification on this stuff and want access to a step-by-step secret video my assistant Del made, just email her at positivelyfitassistant [at] gmail [dot] com and ask her how you can access the secret video ( there’s a small 5 minute catch to accessing the video but it won’t cost you a dime… and the video could help you make a lot of money… so… your call)

Before you check out the strategy check out this tweet I just got from Luke Wold…

From Luke Wold – ANOTHER gym charging $4.95/month! and here I am, raising my rates

I’m with Luke, lowering your prices is NOT a good way to get ahead… for many years my business has had the highest group training rates of just about anyone in my area… if people percive your service as the one that will get them where they want to go… they’ll go with you, and the ones not willing to pay your prices  are a HUGE pain in the a** anyway… let the $4.95 a month gym deal with them… NO THANK YOU.

Alright, on to the Craigslist strategy…

Now you’ll have to put in some time at the beginning, but once you have it up and running you can pull clients in and only spend a few minutes a day doing it.

• First, you need to put together some kick ass ads.
• A good ad needs to have before and after pictures.  These are a MUST.  If you don’t have any right now then drop whatever you are doing and GO GET THEM.  Bribe your clients if you have to, but you really need to have before and after pictures for any type of advertising you do, whether it’s Craigslist or your website.  If you can’t get before and after pictures this second…then at least get an after picture or an “in progress” picture that you can add a caption to… the more before and after pics the better

• Cool, now that you have your before and after pictures picked out you’re gonna use an image editor (you can get ‘em free online if you search, or you can use a free site like gogopin.com).  Get your images in there and add some short and sweet sales copy… the image editor will help make your daily posting process go MUCH quicker… and remember, this may be your only chance to sell ‘em, so make the copy good.

• Throw in some call-to-action text that says “Call now” or buttons that say “Click here.”in the image, you want people to actually click the image and follow it through to your website… so you have to tell them to click

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Hey there… hope you’ve been enjoyin’ all the free videos and blog posts and stuff I’ve been sending you… the feedback has been amazing. It’s really important to me that I give you as much free content as possible to help you build your fitness business.

I built my local fitness training business, which is now the biggest of it’s kind in my entire area and probably for hundreds of miles around, by training people for free. You’ve probably heard how I started it by taking on 30 free “human billboard” clients and my business has been successful ever since. ( Thanks Steve Hochman for sharing your human billboard strategy with me when I meet you like seven years ago bro)

Well, I also started this entire info-marketing business by giving away for free stuff as well, and it continues to work… give people as much value as possible for free… and when you go to sell them something buying from you is a no-brainer… good-willed people WANT to pay you back… it’s just the way it is… this strategy has worked for me in every single bit of business success I’ve had today, so I’m sticking to it… and I trust you’ll find a similar result in your own business if you’re giving away lot’s of value for free.

Alright, now check it out… my customer support team has been friggin floored with the non-stop barrage of questions about the brand new Market Annihilator 2.0 Program for fitness professionals that’s opening in just a few days here… so I figured I’d address em’ for ya here in a quick post…

First of all, I want to show you this video my very first Market Annihilator member Sam Bahktiar just sent me…

( Oh yeah, and if you haven’t entered the contest yet to try and win Market Annihilator 2.0, here’s where you can do that, but I’d hurry… cuz I’ll be choosing a winner this weekend… probably Saturday or something … here’s where you can enter to win – Win Market Annihilator 2.0 )

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